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The pandemic ushered in a new era of #travel that galvanized dramatic changes in the #hospitality industry. Factors like construction costs, smaller market cities, and the rise of “bleisure” trips (business 🤝 leisure) all provided challenges for hotels to meet traveler expectations. In 2023, IHG Hotels & Resorts partnered with IDEO to build Garner, a midscale hotel brand designed to cultivate a welcoming and adventurous atmosphere. The team created a custom logo rendered by hand, bespoke navigation icons, and a full interior and exterior signage system. Together, this positioned Garner as a thoughtful and well-designed yet affordable hotel option. Discover more: https://lnkd.in/gEUkBj9c

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