IDEO CoLab Ventures’ Post

An unfortunate consequence of so much content online is the downfall of modern journalism. So many of the once-prominent institutions are now gutting their staff due to a lack of revenue. But what prompted this trend? Fewer people than ever trust the media. A study conducted by a new Gallup poll found that only 7% of adults have full trust in the media while 38% say they have no trust at all. What does that mean for content production? It means that, if you want to build an audience, you need to become a source of honesty. The more genuine you are, the more people will trust you, and the more customers you'll get. The only solution to growing your business, in short, is to write engaging content that is backed up by real facts and objectivity. Ready to start your own campaign? Find out how I help professionals deliver truly engaging content backed by trust. Source: https://lnkd.in/eNKzUBwP

𝐍𝐞𝐰𝐬𝐩𝐚𝐠𝐞 𝐍𝐞𝐰𝐬 𝐢𝐬 𝐜𝐥𝐨𝐬𝐞 𝐭𝐨 𝐥𝐚𝐮𝐧𝐜𝐡. It will be a bottom-up news website, powered via our platform and mobile app. And it looks the bee's knees thanks to Something Familiar | B Corp. The national and local media will continue to get our stories first, as we want to support them in this brutal climate. That remains our goal. But if they can't run our stories due to capacity constraints, we will. 𝐆𝐫𝐞𝐚𝐭 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐡𝐚𝐬 𝐭𝐨 𝐡𝐚𝐯𝐞 𝐚 𝐡𝐨𝐦𝐞 𝐚𝐧𝐝 𝐰𝐞 𝐩𝐫𝐨𝐝𝐮𝐜𝐞 𝐢𝐭 𝐛𝐲 𝐭𝐡𝐞 𝐛𝐮𝐜𝐤𝐞𝐭𝐥𝐨𝐚𝐝. Well, when I say we, I mean 𝒚𝒐𝒖 — our news desk is everyone. With everyone as journalists, we won't struggle to generate content at scale. The stuff writes itself. And we will only publish stories that our readers want to read (cos they have identified them as stories). What you won't get on Newspage News: ❌ One-way, centralised journalism ❌ Narratives ❌ Press release regurgitation ❌ Crap stock images ❌ Corporate messaging and guff ❌ Nepojournalism and elitism ❌ Text text text What you will get: ✅ Two-way, decentralised journalism ✅ Stories from the front line of the real economy ✅ Insights from experts in every sector ✅ Democratic content quoting the many not the few ✅ Ace images ✅ Real-time video content ✅ A voice

Newspage is a great platform for bringing real stories to life in the #media. Give it a follow or come and #jointheparty and #bethestory #mortgagebrokers #mortgageadvisors #intermediaries #brokersarebetter

𝗜𝘁’𝘀 𝗮𝗹𝗿𝗲𝗮𝗱𝘆 𝘁𝗵𝗲 𝗲𝗻𝗱 𝗼𝗳 𝘁𝗵𝗲 𝗺𝗼𝗻𝘁𝗵, 𝗵𝗲𝗿𝗲’𝘀 𝗼𝘂𝗿 𝗝𝘂𝗻𝗲 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗿𝗼𝘂𝗻𝗱𝘂𝗽 𝗶𝗻 𝗰𝗮𝘀𝗲 𝘆𝗼𝘂’𝘃𝗲 𝗺𝗶𝘀𝘀𝗲𝗱 𝗮𝗻𝘆𝘁𝗵𝗶𝗻𝗴! ✍️ 1️⃣ The User Needs Model 2.0 forms the basis for significant research by the Reuters Institute for the Study of Journalism. Read on for our commentary on the Digital News Report. ➡ https://lnkd.in/erykuvFb 2️⃣ The report raises concerns about the future of journalism, although some media professionals also see opportunities. See some important reactions ➡ https://lnkd.in/e7F5deD7 3️⃣ In our latest newsletter, we feel like we need to dispel the biggest misconception about user needs, which is that the audience dictates what journalists should write about. No, that's up to you. User needs help you find a way to make your topic resonate best with your audience. Check out our blog  ➡ https://lnkd.in/eJb8E-2p 4️⃣ What do your editorial meetings look like? Do you shout ideas across the desk? Is there a meeting every morning where story ideas are gathered? Are these always useful brainstorming sessions? User needs play a crucial role in this too. See how ➡ https://lnkd.in/enxFtM9N 5️⃣ Since October last year, smartocto users have had the option to test images. Many clients have started utilising this feature. The question is: what is the effect? ➡ https://lnkd.in/eSDGjMFH #userneeds #digitalnewsreport #reutersinsitute #newspublishing

Content creator journalists are slowly but surely surpassing traditional "legacy" news outlets as primary sources of information. It's a fascinating trend with significant implications for the media landscape, creators, and social media users. As with all things related to social media and content creation, there are many layers. Let's look at what this trend actually represents and what it means for creators, journalism, and more. https://lnkd.in/eZpuxRfP

Should every major project or product in journalism have “a business plan”? If you’re not in the industry, this might seem like a weird question: What product launches without a strategy for revenue – or at least a demonstrable ROI? But it’s actually quite controversial in some news organizations, because many journalists believe their work should be unaffected by financial interests (As I’ve written before, this principle means 10 different things to 10 different journalists). Here’s the translation that can take the “ick” out of that question: You can get 90 percent of what you need for a “business plan” by trading out the word “business” for “audience.” In other words, every new product or project should develop “an audience plan.” Try it this way: ➡ Who is the target audience, and why should they care?  ➡ How will you reach this audience, and what resources are needed to do that?  ➡ Why will our offering be better for this audience than what anyone else can provide? ➡ How will you measure the audience impact, and when/whether this is working? The above can be translated to MBA/corporate speak:  ➡ What’s the TAM, SAM and SOM, and what value proposition are we offering them? ➡ What’s the marketing plan, and what is the outlay (CPA) and potential ROI (LTV, etc.)? ➡ What’s our competitive advantage, how do we build a moat around it? ➡ What are the KPI and other targets, and what's the runway until it’s sustainable? For both sets of questions, quantification is inevitable in the answers. But the first set is more palatable for many journalists because it puts the focus on the reader instead of dollar signs. They’re different words for the same thing – creating value for people and communities. More than ever, audience is the business.

These are important reflections. I really like LION's definition of sustainability, which was adopted by Press Forward for their funding priorities: "we will prioritize outlets that are intentional about their editorial impact, operational resilience, and/or financial health." Often overlooked is the idea that sustainability can also mean relying on donors and grants to cover gaps that the market won't. "Just make something that people will pay for" doesn't work for a lot of the necessary underpinnings of a healthy democracy, especially in providing news and information to those who don't have the resources to pay for it, and aren't attractive to big advertisers https://lnkd.in/eBxiJnmk

Great video on how you can easily spot fake news /misinformation from the verification expert at my Alma mater Toronto Metropolitan University School of Journalism. https://lnkd.in/e6FnDrSt The accompanying article gives comprehensive advice on how to think critically about content. 1 tip I would add is to try to find the the real source of content. Sometimes knowing the source will tell you it’s fake or biased. #debunk #verify #criticalthinking

🚀 Delving into the realm of SEO and journalism with Ryan Restivo on the latest episode of AImpactful revealed how the YESEO app is transforming news story visibility online. It's bridging the gap between outstanding journalism and its deserving audience. 🌟 Speaking with Ryan Restivo, the mastermind behind YESEO, provided a unique insight into the integration of SEO within newsrooms. His drive to boost digital journalism through accessible, intelligent technology is not only inspiring but also pivotal for the industry. 🔍 The discussion extended beyond the technical aspects of SEO, delving into how YESEO empowers journalists to make their stories stand out in the digital realm. Ryan's dedication to preserving the human essence within storytelling, amidst the rapid digital evolution, aligns with the future of journalism I envision. 🌟 A big thank you to Ryan Restivo for his invaluable insights and contributions to AImpactful and the wider conversation on journalism and technology. Your involvement in this crucial dialogue and your impact on digital journalism are greatly appreciated. 📰💡 🌍 For anyone intrigued by the confluence of journalism, technology, and meaningful storytelling, this episode is a must-watch. Don't miss the rich insights and inspiration it offers! 👇 Tune in to the full episode and be part of the conversation on journalism's dynamic digital landscape: https://lnkd.in/dzsy4AzW #AImpactful #SEO #DigitalJournalism #MediaInnovation #Storytelling #RyanRestivo #YESEO

🚀 Dive into the evolving world of journalism with AImpactful #3 as we explore the transformative power of SEO with Ryan Restivo, the visionary behind the YESEO app. Discover how this innovative tool is making waves in the news industry by enhancing the online presence of journalistic content. 🌟 Through the YESEO app, Ryan is democratizing technology, ensuring stories from diverse newsrooms gain the visibility they deserve. 🔍 In this episode, Ryan Restivo takes us behind the scenes of YESEO, sharing his journey from concept to impact. He candidly discusses the challenges and triumphs of creating a tool that aligns with the fast-paced nature of news today, emphasizing the importance of human-centric technology in journalism. 📈 Learn how YESEO is not just about optimizing content for search engines but about amplifying the reach and impact of stories. Ryan's insights offer a fresh perspective on the synergy between technology and storytelling, highlighting the future of journalism in the digital age. 🎧 Whether you're a journalism professional, a tech enthusiast, or someone passionate about the power of storytelling, this episode is for you. Join the conversation and discover how SEO is reshaping the landscape of news dissemination. 👇 Watch the Third Episode Here: https://lnkd.in/dh_pGQUw 🔔 Don't forget to subscribe for more insightful episodes of AImpactful, where we delve into the intersection of technology and journalism, bringing you the voices that are shaping the future of the industry.