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93% is the number of newcomers that are either familiar with, or plan to use Kijiji in Canada 20% of Canada’s population is newcomers Kijiji Canada teamed up with GroupM and the CMDC (Canadian Media Director's Council) to put together some unique research on the market habits of newcomers to Canada 1. Early Media Consumption: 76% of newcomers to Canada start consuming Canadian media even before they arrive in the country, highlighting their early engagement with local culture and media. 2. Significant Market Influence: With 20% of the Canadian population being newcomers, and this number expected to grow, this demographic has considerable purchasing power, making them a valuable audience for advertisers. 3. Indian Market Focus: The study primarily targeted the Indian market, Canada's largest immigration feeder country, gathering insights on media consumption, motivations for moving, and product interests. 4. Strong Familiarity with Classifieds: 93% of newcomers are either familiar with or plan to use classified platforms like Kijiji, making them a key channel for advertisers to connect with this group. 5. Targeted Campaign Opportunities: Understanding newcomers' preferred settlement destinations (Toronto, Ottawa, Hamilton, Montreal) and their media habits helps create tailored, highly targeted ad campaigns that resonate with their needs. Jed Schneiderman was quoted in the article: “Newcomers represent a significant yet untapped market,” says Jed Schneiderman, head of advertising at Kijiji. “Not only do 76% consume Canadian media before they arrive, but they’re also highly familiar with classified platforms like Kijiji, with 93% already using or planning to use them. This well-educated, high-earning demographic presents a valuable opportunity for advertisers looking to reach newcomers eager to integrate and contribute to the Canadian economy.” #kijiji #newcomers #advertising #toronto #marketing #canada

In a recent OpEd with Marketing News Canada, Jordan Baptiste talks about the importance of Indigenous participation in media and advertising.    Check out the article to learn more about how Creative Fire and GroupM Canada are working together to help shape a more equitable and representative industry.   Read the OpEd: https://lnkd.in/gAEy6QrN #IndigenousVoices #DiversityInMedia #InclusivityMatters

This opportunity is far from diminishing Unlocking the Potential of the Hispanic Market in the US The numbers speak volumes: with over 62 million, Hispanic consumers represent a powerhouse market in the United States. It behoves entrepreneurs, content creators, and business leaders to acknowledge and harness this remarkable potential. Numerous businesses have succeeded, and many are currently doing so! The Hispanic purchasing power in the US has surged since 2010, escalating from $1 trillion to a projected $2.8 trillion by 2026, as per the Selig Center for Economic Growth. This accounts for 12.1% of the total US purchasing power. While the initial step may seem straightforward, challenges inevitably follow. From language services to understanding cultural subtleties, meeting the needs of this lively community is not only good business but also a strategic smart consideration. Cultural nuances such as football vs soccer, the informal way of addressing each other "ché" for Argentinians (not Argentines, by the way), "vó" for Uruguayans, "wei" for Mexicans, barbacoa, asado, carne asada, parrillada for BBQ and of course the list goes on. Fascinating! The good thing is that there is a common denominator - love, family, friendship, fun, good food, enthusiasm, and the list goes on - where nuances matter, but also can be simplified. A challenge worth embracing for GROWTH! #rodycorreaavila #languageglobalsolutions #creativeenglish #growth

Q: Compared to working directly with content creators or creator agencies, how do you perceive the value proposition of media organizations for advertising? - About the same value 33% - Somewhat lower value 33% - Somewhat higher value 21.6% - Much lower value 8% Or break it down into two categories - 41% feel it's a lower value, 54.6% the same or higher.

In today's digital realm, effective multicultural marketing in Canada is vital. Emphasized by Google's insights, newcomers, adept in technology and reliant on digital platforms, are key for brands. True engagement extends beyond simple translation; it requires authentic cultural resonance. This isn't just about inclusivity — it's a strategic necessity in Canada's richly diverse setting, as detailed in Google's Think with Google insights on diversity in digital advertising. 💡 [Read more] https://lnkd.in/gGFDjy3j #MulticulturalMarketing #DigitalAdvertising #PeripheryDigital

Yes, the Latino market is growing in size and spending power, they are bilingual and bicultural, but cultural nuances run deeper. We got you. We understand the culture because we live it, we breathe it everyday since we were born. Because we have witnessed the growth through our children, family, friends, and the work we produce. Because we know what is relevant and appealing without relying on stereotypes. We are a flexible solution for your Latino communication needs. https://www.mijority.us/ #work #growth #communication #culture #latino #hispanic #marketing #advertising #multicultural

Our State of the Canadian Media Industry 2024 report is out! There are some pretty significant insights 🤯 like this one which shocked me tbh: Q: Compared to working directly with content creators or creator agencies, how do you perceive the value proposition of media organizations for advertising? - About the same value 33% - Somewhat lower value 33% (THIS 👀) - Somewhat higher value 21.6% - Much lower value 8% This is truly telling on how media brands are perceived right now in our country due to all the BS happening around C-18 and other macro trends. Adapt or die. Download the full report below.

12 years ago, Rocio, Noelia, and I arrived in the United States with nothing but a dream. We navigated this new reality—often blind to the systems and unsure of how to proceed. Each of us poured our hearts and souls into different industries: hospitality, serving, and childcare, determined not just to succeed, but to exceed our own expectations. Every summer, we returned to our home countries of Paraguay, Argentina, and Peru to continue our studies and lives. Fast forward to today, our career paths have drastically changed. We've transitioned into Business Ownership, Real Estate, and Media. What remains constant is our shared strength, resilience, and overachieving mindset. Why am I sharing this? Because years ago, we shopped at thrift stores and got food from pantries. Today, our buying power is on par with or exceeds that of the average American. We speak English and have college degrees from our home countries, yet every time we make a significant financial transaction, we still ask: Do they speak Spanish? Not because we need a translator, but because cultural nuances go far beyond just language. We are living proof of why your company should curate campaigns in Spanish. The Latino community is the fastest-growing demographic in the U.S., and we’re ready to spend and invest in goods and services everyone uses. Consider this: The U.S. Latino market contributes $2.8 trillion annually to the economy (equivalent to the 5th largest GDP in the world!). Latinos accounted for 52% of U.S. population growth from 2010 to 2020. 1 in 4 U.S. children is Latino, representing a key future consumer base. Tailoring your messaging to reach this vibrant and powerful community is not just smart—it’s essential for future growth. Reach out to me today to learn how you can create tailored campaigns that resonate with the Latino community and unlock new growth potential.

🤔 Chinese whispers, Chinese walls. What is it about China that makes us think of communication challenges? 💡 Cultural pitfalls might make the headlines, but there are plenty of examples of western brands adapting themselves to Chinese culture and values with huge success.   After 12 years of hard-won experience, I’ve learned how to navigate China like any other international market, and most importantly, I’ve made the connections that make it happen. 😊 So, I’m thrilled to be conversing with James Brown of Comtec Translations about how you can effectively present your brand to China in 2024.   We will cover ;   ●   What makes business in China so different to the UK ●   The differences across consumer demographics ●   Getting the product and branding mix right ●   Avoiding marketing translation mishaps ●   Examples of success and how to avoid failure To sign up, go to the link below ⬇ https://lnkd.in/e-6zMjTV

🤔 Chinese whispers, Chinese walls. What is it about China that makes us think of communication challenges? 💡 Cultural pitfalls might make the headlines, but there are plenty of examples of Western brands adapting themselves to Chinese culture and values with huge success. After 12 years of hard-won experience, I’ve learned how to navigate China like any other international market, and most importantly, I’ve made the connections that make it happen. 😊 So, I’m thrilled to be conversing with James Brown of Comtec Translations about how you can effectively present your brand to China in 2024. We will cover ; ●   What makes business in China so different to the UK ●   The differences across consumer demographics ●   Getting the product and branding mix right ●   Avoiding marketing translation mishaps ●   Examples of success and how to avoid failure To sign up, go to the link below ⬇ https://lnkd.in/e-6zMjTV