IE University Lifelong Learning’s Post

What are the essential tools required to conduct qualitative research? Qualitative research in customer-centricity is about understanding the 'why' behind customer behaviors and preferences. It requires empathy, keen observation, and listening and interpreting nuanced human experiences. Here are some essential tools and methods to guide you through the process What other tools would you add? ⬇️ If you want to design, build and measure customer-centric initiatives across your entire organization, learn more about the program: https://1.ie.edu/42U111O. #IEOnlinePrograms #CustomerCentricity #QualitativeResearch

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