iGaming News’ Post

Meet your audience where they are and at their happiest. Whether it is as early as 7am during the week or throughout the day over the weekend, with Odeeo it is possible to grab the attention of the mobile gaming community. Reach out to your account executive, as we can make all this ↕ happen for you.. #mobilegaming #odeeo #ingameadvertising #advertising #digitalmarketing

Want to know the best times of day you can engage with mobile gamers? Check out this visualization of Odeeo's recent playtime analysis, courtesy of Sarah Dukan and Anıl İşal! #mobilegaming #mobileads #audioadvertising

Love it! If you're looking to turbocharge your brand and elevate your content and marketing efforts, our team of sports betting and gaming expert creatives is the way to go. Ready to rev up your success? Let’s connect: hello@creativerockstars.com #CreativeAgency #MarketingExcellence #BrandBoost #ContentStrategy #SportsBetting #GamingIndustry #DigitalGrowth #CreativeSolutions

“As video game publishers adjust to a changing market, the lasting popularity of sports games could present a potential lifeline. 2K, the publisher of prominent sports titles such as “NBA 2K” and “WWE 2K,” has a head start in the race for sports properties, and it’s looking to take advantage in 2024.” Ahead of the release of TopSpin 2K25, Senior Director of Brand Marketing - Sports, Bryce Yang, spoke with Digiday about how 2K is investing in its sports game portfolio. Read more in https://2kgam.es/4aOEkza

In a recent interview with Sports Business Journal, VIG PARTNERS' founder and CEO, Eric Foote talked about architecting the betting and gaming strategy for TGL – from navigating regulatory approvals to securing gaming operator partnerships. Click here to read the entire article: https://lnkd.in/eiDBuphe

Massachusetts Gaming Commission Cancels Meeting To Discuss Sports Betting Limits 🧐 According to the press release, the agenda-setting meeting of the MGC would have been conducted via remote collaboration technology. It is still unclear when the second sports betting limits discussion will take place. https://lnkd.in/eRj-FECq #MassachusettsGamingCommission #SportsBetting #GamingNews #GamingIndustry #GamingCommission

🇨🇭 Switzerland Geo Analysis 🇨🇭 Let’s uncover what’s trending in Switzerland’s gaming market! With Winshark’s deep dive into player preferences, you’ll gain insights to sharpen your strategy, boost engagement, and elevate retention. Here’s Switzerland’s top 10 games list: 🔹 Sugar Rush by Pragmatic Play 🔹 Fruit Million by BGaming 🔹 Snoop Dogg Dollars by BGaming 🔹 Big Bass Splash by Pragmatic Play 🔹 Big Bass Bonanza by Pragmatic Play 🔹 Mega Fruit 20 by Slotopia 🔹 Elvis Frog in Vegas by BGaming 🔹 Wild West Trueways by BGaming 🔹 Wild Cash by BGaming 🔹 Big Bass Secrets of the Golden Lake by Pragmatic Play 📈 Switzerland’s players know what they love, now it’s your turn to meet their expectations! Use these insights to craft winning campaigns and keep players coming back for more. #igaming #affiliatemarketing #gamingprovider #retention #gambling #revsharks #bgaming #slotopia #pragmaticplay

A groundbreaking RG tool from idPair, in collaboration with the Coalition for Fantasy Sports, is set for pilot testing in Nebraska and New Mexico next March. 🌟 Players will soon have the ability to self-exclude from multiple gaming platforms with just one click. 🔗 Learn more: https://bit.ly/4iYE5WQ

Keep your eye on the 8% We love games. And we really love working out what helps games to sell. One of the things we spend time on each week is looking at the ‘8%’. According to NewZoo, that’s the playtime left when you take games over six years old and returning franchises away. We’ve found over time that tracking the watch time (time the audience spent watching) and stream time (time spent by creators broadcasting) of these games (tweaked to remove any game over a year old) is a strong indication of their relative share of voice. So we’ve decided to share a slice of this and, every week, will publish the top ten with a commentary that highlights the most interesting stories, whether they are in the top 10 or not. This week… SUPERVIVE, Off the Grid, and Strinova have all hit the top ten off the back of sponsored influencer matchups, with the first two running Creator Cups.* These tournaments are more than just competitions; they’re powerful moments for building community hype, showcasing game mechanics, and driving long-term engagement. #gamesmarketing #videogamesmarketing #videogames #gamesindustry #insightled #insights #videogamesinsights *Let's not forget that Fourth Floor supported the first Apex Legends Creator Cup back in March, with one creator team winning £50k after an enthralling final. We're not saying everyone else copied that but, well...  

💥 Boost Engagement with Match-3 games, which average 89 minutes of playtime! Leverage this by incorporating loyalty rewards or progress-based bonuses to enhance retention. 🎮 It’s important to keep in mind that a game on its own is not a marketing magic bullet. Whilst games are a great tool for engagement and data collection, they work even better when supported by a well thought out campaign. #Gamification #Match3Strategy #EngagementBoost