IGK Hair’s Post

N2O Takes Over SOHO Salon with Secret Consumer Experience. 🤫 Consumers can book free appointments with expert hair stylists without knowing the brand behind their finished look. They’ll then be invited to head down the salon’s stairs to the reveal tunnel to discover the brand behind their ultra glossy salon look! 💇♀️ Clare James, Chief Operating Officer at N2O, said: “What an exciting campaign to be a part of! Usually, an experience is about immersing yourself in the brand from the get-go, but this time, we’re keeping it a secret right until the last moment, with a big reveal at the end.” The big reveal at the end of the experience creates a unique and memorable moment designed to drive brand recall and loyalty. 🔓 N2O is hinting at something big and we can't wait to find out what they have up their sleeve! Stay tuned to discover what’s in store. #marketingagency #brandreveal #brandexperiance #experientialmarketing #creativecampaigns #markeing Amy Shaylor | Nigel Clifton | Clare James

We didn't stop there! Understanding how clients perceive the current hair retail landscape and their potential adoption of a platform like Callo in their salons is crucial. This insight is essential to tailor our platform for optimal user experience, accessibility, uniqueness, and widespread usage. #ClientFeedback #UserExperience #HairRetail #Callo #SalonIndustry If you have ever attended a hair salon or bought hair products online, we welcome your input into our journey through our client survey. https://lnkd.in/dheVBgtC

Change the language, change the system, change the perspective, change the result. Salon clients don’t “buy retail”, they seek solutions to their problems. Salon clients don’t go retailing, they go shopping. Salons don’t “sell retail’, they recommend solutions, using their professional expertise and experience, to keep their clients feeling beautiful and happy between visits to the salon. 

Happy salon clients create more happy salon clients, creating happy salon businesses with high lifetime salon client value. The reason for recommending professional hair care is happy clients, the result is happy clients and additional revenue for the salon to invest in and support their team and to create more happy clients. 🧑🏻💻🖤

Did You Know? 💇♀️✨ Ever wondered about the impact of hair salons on the economy? Here’s a fun fact that might surprise you! 💰 The U.S. beauty salon industry is booming: The industry generated a whopping $46.5 billion in revenue in 2022! 86,000+ hair salons are operating across the country, offering a variety of services that go beyond just haircuts. 54% of salon owners are now opting for booth rentals, giving stylists more independence and flexibility in managing their own businesses. Embracing the booth rental model not only empowers stylists but also helps salons reduce overhead costs while maximizing space efficiency. It’s a win-win for everyone! Source: @IBISWorld Be Your Own BOSS Now! Le Court Salons (262) 478-9730 https://postly.click/GN2 #BeautyBusiness #HairSalonStats #BoothRentals #SalonSuccess #HairIndustry #LeCourtSalons

Let's talk Salon Retail. When selling retail items in your salon, there are often objections regarding clients not wanting to buy products after having just paid for beauty treatments. There is also a stigma attached against this in the industry with professionals not wanting to look like pushy sales people. The truth is, looking into selling retail products in your salon can really boost your revenue and help create a lively salon atmosphere in addition to helping to maintain the treatments that you provide. 🙌 Credit: Gloss Nail Co #salonrated #salonretail #cuticlebalm

👋🏼👋🏼👋🏼👋🏼 Reimagine what your salon can be, without limits. 👇🏼👇🏼👇🏼 At AZ Hair Care, we believe in empowering salon owners with the tools they need to create their vision, without the constraints of rigid contracts or minimum orders. After the initial buy-in, you’re free to tailor your order to what truly resonates with your clients. If there’s something in our lineup that doesn’t align with your needs, simply adjust it. This isn’t just about products; it’s about giving you the freedom to craft an experience that’s uniquely yours, with the confidence that every choice you make is backed by a brand that understands the art of innovation and the science of flexibility. We’re not here to push products; we’re here to provide solutions that elevate your salon’s potential.

#StartupAdvice #HowtoStart How to Start a Hair Salon Business: In 2018 hair salons brought in $46 billion. Here is how you can start one.

Over a year ago, I made the bold decision to start charging for consultations and patch tests with all new clients seeking waxing treatments at my salon. This isn’t a common practice among waxing salons, so I knew I was setting a new trend in the industry. Here’s what I’ve learned over the past 12 months: 1. People are willing to invest in knowledge and expertise when they truly believe in your skills as an expert. 2. When clients pay for your time, they are more likely to listen and engage fully in the consultation process. 3. While I may have fewer new clients, those who do come in have a genuine respect for the business and a strong desire to become regular visitors. 4. The concern of clients arriving with hair that’s too short is no longer an issue, as the fee ensures they are prepared and informed. 5. The consultation process alleviates many fears and manages client expectations, leading to a more confident experience for their initial treatment. I am so glad I introduced this service. It has made my work so much more impactful, overall easier and has fostered a deeper connection with my new clients. Would you consider charging for consultation? #WaxingSalon #ClientExperience #Consultation #BeautyIndustry #SalonSuccess #Zakawax #WaxingExpert

There are over 40,000 hair and beauty salons in the UK alone. It can be overwhelming to compete with so many salons especially if you’re in a crowded area.  But the truth is, there is no competition if you create your own lane. What makes your salon unique? Is it your culture? Your services? Your team? Focus on your unique selling point and create a brand that is unique to your salon. Here’s how to get started: 1. Identify your strengths with a brain dump, write down everything that’s great about your business.  2. Create a unique salon experience, look at your client journey from start to finish.  3. Showcase your unique qualities in all your communication across all platforms.  Don’t worry about the competition - make your salon stand out and keep that service level high, your clients will keep coming back time and time again.  #hairlifepodcast#hairdressers#salonowners# beautysalon#business#growth#ideas