What. A. Week!
This week, we reaffirmed Levi’s® place at the center of culture with the launch of Chapter 1: Launderette - the first film of our REIIMAGINE campaign - with none other than Beyoncé.
Plus, I celebrated my birthday!!
Our REIIMAGINE campaign brings together Levi’s® position as the ‘unofficial uniform of progress,’ and Beyoncé’s decades-long, creative exploration of reinvention. As we invite our fans on this journey, we’ll be paying homage to classic Levi’s® ads and iconography, through a modern lens that celebrates women and demonstrates how Levi’s® products are fit for the icon in all of us.
This campaign was a remarkable team effort and a testament to the incredible heart and hustle of our Levi’s® colleagues and partners. Huge shout out, thank you and congratulations to Dawn, Karyn, Rachel, Zoe, Catherine, Curtis, Alex, Chad, Chris, Connie, Danielle, Jill, Lance, Leo, Kaede, Mark, Maya, Marie-Hélène, Renée, Chris, Mathilde, Hervé, Luis, Amo, Heather, Danielle, Napassorn (Mod), plus Erin, Courtney, Desmond, Kira, Eneida and our crew at TBWA\Chiat\Day and Andrea, Chris Portella and our crew at UM Worldwide.
We are live across global channels – including digital, out-of-home, TV/streaming, and across our retail fleet - and we are fired up to continue bringing the best of our brand to our fans around the world... and we’re just getting started!
#LiveInLevis
Founder of JamieMakeup, Celebrity Makeup Artist
5mo❤️❤️❤️