iHeartMedia’s Post

💡Transform Your Website Visitors into Revenue!💡 Last week we reviewed a marketing technology solution from iHeartMedia; Shopper Suite, powered by fullthrottle.ai’s patented technology. Say 👋 to cookies and mobile identifiers, and hello to immersive household level advertising across multiple devices. 😍 Key Benefits: 🆔 Identify up to 40% of your unique website visitors, down to the household level. ▶ Deploy AI-driven re-targeting directly to opted-in households. Their 24/7 marketing engine instantly and automatically markets to your website visitors. Tactics include Online Video, Display, Social Media, Addressable OTT, and Direct Mail. 📈 Track customer journeys and sales with their SafeMatch™ Attribution Platform. View the latest website visit sources, customer journey segments, and the propensity for purchase based on their AI Scale. Squawk to us about how we can help your business reach new heights! 🐦 See how it works, visit the demo on YouTube. https://lnkd.in/g9DftA2u #DigitalMarketing #CustomerEngagement #AI #BusinessGrowth #MediaSolutions #DataSolutions

I’m excited to share my latest article on how machine learning is revolutionizing programmatic advertising! 🤖 In this piece, I explore how ML is optimizing real-time bidding and boosting ad performance. In my free time(what??), I’m constantly developing and exploring new ways to implement ML and AI into our platform. I’d love to share a glimpse of what we’re working on and our future plans. 💡 Stay tuned for more! #AdTech #MachineLearning #ProgrammaticAdvertising #ML 4o #AdTech #MachineLearning #ProgrammaticAdvertising #ML

Imagine winning more impressions at the perfect cost, reaching your audience with accuracy, and getting the most out of your ad spend—all thanks to advanced algorithms. Curious about how these tech advancements are reshaping the landscape? Check the post from Dmitry Sekiro, Head of Demand-Side Platform, to see real-world success stories and discover how ML can take your advertising strategy to the next level. 👉Read the full article now https://lnkd.in/edACs-wg #AdTech #MachineLearning #ProgrammaticAdvertising #ML

The transformative impact of these advanced tools, you're invited to an eye-opening journey. Imagine harnessing the potential to make informed decisions that drive efficiency and unlock your brand's scalability potential. Join Jordan West on today's episode. Key Takeaways: 1. Attribution vs. mixed media modeling 🤔 2. Multi touch attribution software limitations 📉 3. Importance of understanding what drives conversions 📊 4. The value of tools like Prescient AI 🌟 5. Making informed decisions for efficient scaling 📈 Timestamped Overview: 00:00 The text discusses moving from pure click attribution to mixed media modeling and questioning the value of certain tools. 06:32 Research tracking tools for better decision making, efficiency, and scaling. 07:11 Suggests alternative solution to attribution software. Listen to the full episode here: https://bit.ly/3LRrWmW #attribution #mixedmediamodeling #pureclickattribution #AImodels #TripleWhale #NorthBeam #ecommercebrand #customerjourney #multitouchattribution #tools #conversion #customerjourneystory #connectedTV #frequency #Google #Facebookad #email #TikTokad #sale #moneyallocation #holdouts #geoholdouts #PrescientAI #proprietaryAIsoftware #haloeffect #Amazon #dtoc #efficientscaling #agencyspending #decisionmaking

Google's U.S. search market share has been eroding since August 2023, per Search Engine Land. A likely factor is generative AI, which is creating new fragmentation when it comes to how people find information online. On the latest episode of After Earnings (from Morning Brew ☕️), we caught up with Michael Walrath, Chairman and CEO of Yext, to understand what this means for companies managing their digital presences. Catch the full episode to hear about: • Why the concept of 'data as content' is going to be increasingly important for brands as fragmentation continues • Yext's latest earnings takeaways & update on their acquisition of Hearsay Systems • Mike's previous roles as a pioneer in digital ad tech and as founder of Right Media, which pioneered remarketing Full episode: https://lnkd.in/eXtzXWAb

Walkstream data (customers walking aisles in the store) is bigger and more impactful than #clickstream data for Brands - To run high ROAS ad campaigns. Cooler Screens Inc. mission is make Google/Meta/Amazon style AI powered Ads, Product recommendations and Analytics a reality in Stores #retailmedianetworks #nrf2024 #CPGBrands #brandmarketing

Is advertising today more technology or more psychology? Despite AI and automation advancing so fast, people still play an essential role. Had the pleasure of interviewing Tomasz Sledz. A professional media buyer, generating millions of revenue for prominent brands. Marketing and sales are still half science and half art. Stay tuned for the full episode release. #advertising #paidsocial #ppc #digitalmarketing

Not going to the South of France this week? Me neither. Kick your #CannesLions FOMO and check out our latest #AmazonDSP release instead 💪 Setting up your campaigns just got smarter: you now get pre-flight max average CPM and frequency cap recommendations to help you optimize your orders' outcomes 📈 Our machine learning models analyze your campaign's parameters, including your goal, locale, and line item settings to provide tailored recommendations that help you hit the ground running. Check out our release announcement to learn more about this feature: https://lnkd.in/eDaeh-zm

Learn how our multi-asset team is exploring how personalization can be applied to target date solutions.

Ensure you are providing your customers with the most impactful media channel in their mix with our attentionPROVE human attention measurement tag. You can now quickly and easily use human attention metrics to communicate the commercial value of your platform and advertising inventory by understanding where and how humans are watching. Discover more here #amplifiedintelligence #attentionmetrics #advertisingtechnology