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What makes you lose respect for a brand? 👀Seeing the way its employees are treated. 🚆As a frequent Beijing Subway rider, I’ve observed a recurring scene during these chilly winter months. Delivery agents, often associated with Ele.Me, Alibaba Group’s online food delivery platform, huddle on the subway station floor, seeking refuge from the biting cold. ❄ 🤔This sight raises questions about how companies treat their employees. Ele.Me, touted as China’s second-largest online food delivery service, should prioritize the well-being of its workforce. Yet, here they are, braving the elements without proper facilities. 🌟As consumers, we expect companies to uphold ethical standards, not just in their products or services but also in their treatment of employees. A brand’s reputation hinges on how it values and supports its workforce. 🌏Outside of China, you often hear about the labor practices in the country, but when you visit, you get to see this with your own eyes. #EmployeeRights #BrandEthics #BeijingSubway #EleMe #AlibabaGroup

Private label brands are on the rise in China 🇨🇳, but why so late and why is that so important? In the last 2 years, private label sales grew by 30%, though still miniscule in context, private label brands outgrew established FMCG brands and continue to do so. A slower economy, increasing uncertainty, falling wages and lower consumer trust is an explosive mix that boosts private label sales. Established retailers, such as Walmart, Yonghui or Hema, position themselves as a trustworthy, high-quality alternative for their shoppers. The pack of nuts (100gr) offered by Olé, an upscale supermarket known to carry foreign brands, sells at roughly 30-50% of established branded products. Since private label brands successfully vedge into all income brackets, I expect a further acceleration in private label sales for 2024 and the coming years. With consumers’ shopping and consumption habits changing fast, even an uproar of the dragon is unlikely to stop the growth of private label brands in China. But only time will tell… #marketing #branding #pricing #china #privatelabel

Aldi's Expansion in China: Localizing for Success Amid Economic Uncertainty Aldi is set to open its largest store in China tomorrow (October 19) in Shanghai's Jinshan district, marking a significant step in the country’s retail landscape. This expansion comes at a controversial time, as China's economy faces challenges, and, coupled with ALDI’s recent openings of three additional stores, showcases the brand's strong belief in the market's long-term potential. Aldi has adopted a strategy of community-oriented localization to adapt to Chinese consumer preferences, particularly in densely populated urban areas like Shanghai. By focusing on convenience, Aldi tailors its product offerings to align with local shopping habits, emphasizing fresh produce, ready-to-eat meals, and popular categories such as snacks and alcohol. One of Aldi's major localization efforts involves offering an in-store dining experience, with options like German-style hot foods alongside Chinese favorites. Additionally, the brand sources over 80% of its products locally and maintains a focus on its private-label offerings, which make up about 90% of its inventory. This allows Aldi to deliver quality goods at competitive prices, a key factor in winning over price-conscious consumers. For brands considering entry into China, the potential for market expansion remains strong. Aldi’s model demonstrates that careful localization, from product selection to store design, can be pivotal in navigating this complex and competitive market. #RedFernDigital #MarketExpansion #China #Chinamarket #LocalizationStrategy #Chinamarketing #ChinaRetailMarket

Hey guys, I'm in Hangzhou and want to show how building business relationships through thoughtful gift-giving can make a significant difference. Note, for big boses you need a little extra ;) Invited by Alibaba.com to speak with local manufacturers, I bring carefully chosen gifts from Germany—like Merci chocolates and cosmetics, etc.—to emphasize the importance of cultural respect in business. and because I like them :) I'm sharing how small tokens of appreciation can facilitate negotiations and strengthen partnerships, offering practical tips for international etiquette. Small gifts, big impact!🎁 Watch till the end! #sourcing #amazonfba #ecommerce #productsourcing #China #alibaba

Aldi in Shanghai = Aldi Prices + Waitrose Quality❓🤨 Most brands when they enter other markets, they just copy + paste their business models. However this won’t work out in China 🇨🇳 market. =>In the UK, Aldi is known as a budget supermarket 😂. But in China, they’ve launched a high-end supermarket in Shanghai! 🤯 Their localization strategies have led to huge profits 😱. Here’s why Aldi’s strategy is winning: 1️⃣Chinese Customers Seek Value in Purchases 🏆 Aldi has rebranded as a high-end supermarket for China’s middle class. The stylish stores combined with affordable prices are a hit with younger shoppers 🤩. 2️⃣Local Partnerships 🤝 By working with local factories, Aldi ensures high-quality products at lower costs. This tailored approach delivers better value to customers. 3️⃣Understanding Chinese Consumers Dynamics 👨👩👧👦 With most families having 2-4 members, Aldi offers smaller portions, perfect for daily fresh food shopping. Plus, cooking and microwaving services attract office workers during lunch breaks. Aldi’s smart localization strategy is delighting Chinese consumers and driving their success 🤩! Follow for more insights on China’s market ❤️. #Aldi #ChinaMarket #BusinessStrategy #Localization #RetailInnovation #ConsumerTrends

🇨🇳 Aldi's different expansion strategy The Chinese market is known for its high competitiveness, with local and international retailers battling for market share. The differentiation strategy of Aldi China is focused on its "smart discounting" business model, which offers high-quality products at competitive prices. This value proposition is especially attractive in China, where consumers are increasingly value-conscious. Aldi’s recent initiative to intensify its presence in China is a clear example of a well-executed global growth strategy. This move is not only timely but also essential for the brand in its quest for innovation and adaptation in an ever-changing market. China, with its robust economy and growing middle class, presents great opportunities for international retailers. The discounter's confidence in the Chinese market is not unfounded; It is based on a meticulous assessment of Chinese consumers' consumption potential and spending trends. The Chinese economy, despite global challenges, has shown remarkable resilience, and its retail market has experienced steady growth, making it fertile ground for development.  Aldi’s expansion into China is a testament to its strategic vision and commitment to long-term growth. By balancing local adaptation with its global brand identity, the German discount giant is well-positioned to become a prominent player in the Chinese retail landscape. This is a calculated step forward, one that is likely to establish Aldi as an example of successful international expansion in the retail sector. Read more: https://lnkd.in/egcpgS8z Produced by Xinhua Global Service #smartdiscount #china #aldi #expansion #growth #businessdevelopment #drc #discount #retail #consulting #discountretail #discountretailconsulting #retailconsulting #google #xinhua

Stay Ahead of the Game with Mango Dedicated's Strategic Planning In the world of logistics, staying ahead of the game is essential for success. With Mango Dedicated, you can take charge of your logistics strategy and plan ahead for optimal results. Our team of experts will help you anticipate and address potential challenges, ensuring that your operations run smoothly and efficiently. Ready to stay ahead of the curve? Partner with Mango Dedicated today! 🚀🌟 #StayAhead #StrategicPlanning #MangoDedicated

𝗠𝗔𝗥𝗞𝗜𝗡𝗚 𝗔 𝗠𝗜𝗟𝗘𝗦𝗧𝗢𝗡𝗘 𝗪𝗜𝗧𝗛 𝗧𝗛𝗘 𝟭𝟬𝟬𝟬𝗧𝗛 𝗚𝗜𝗔 𝗧𝗢𝗧 𝗦𝗧𝗢𝗥𝗘 🎉✨ --  In December 2023, Gia Tot is delighted to celebrate its 1000th store, marking a significant milestone in its journey in Vietnam and promising forward to reach 10,000 stores by 2025.   The Gia Tot project has been launched since March 2022, seizing the growth of traditional trade with over 1 million grocery outlets nationwide contributing to a substantial 75%-85% share of traditional trade revenues and the potential of modern retail in Vietnam. Gia Tot endeavors to cooperate and transform traditional grocery stores into a modern retail model, providing high-quality products and services at the most competitive price in a new and professional appearance.   Mrs. Ngo Kim Ngoc – Head of Gia Tot Project shared MM Mega Market Vietnam’s insights into the customer base, highlighting that a significant portion comprises grocery store owners and young entrepreneurs facing challenges in financial management caused by inefficient stock management and daily cash flow control. In response, Gia Tot introduces the 4 No's solution: ✔️No franchise fee, ✔️No monopoly of supply, ✔️No fixed selling price, ✔️No deposit. This collaborative effort streamlines operations, fostering an environment for traditional trade to evolve into modern retail.   #MMMegaMarket #MMVN #GiaTotProject #TraditionalTrade #modernretail #ElevatingShoppingExperience 

Is SHEIN (Temu...) a company that benefits western consumers and should be embraced OR is it an agent of China and a secret competitive weapon that will wipe out local western industry? Is it a god given right to be able to buy $6 tank tops and $1.50 carrot peelers flown in daily on Beoing 777s? How does this movie end? #Retail #retailinsider #entrepeneurship #retailtechnology #bouclair #Retailcouncilofcanada #ecommerce #supplychain #supplychainmanagement #management #dataanalytics #datascience #ypo #rona #bouclair