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A New Marketing Frontier The NIL landscape has completely shifted how athletes control their brands, giving them more power than ever. It’s interesting how broadcasters, with their billions in media deals, might lose out while brands and athletes profit through their channels. I think social media influencers have redefined our traditional marketing, allowing more targeted and direct advertising to a variety of different audiences. This trend makes us rethink our strategies and the platforms we invest in to stay relevant. Ultimately, companies like Meta and Google will continue to dominate because they have access to the screens we’re glued to daily. #CAUMarketing24 #BenefitngAthletes #NILMarketing https://lnkd.in/eAUFiduS

NIL is not just a trend, it’s the future! With NIL’s market reaching $1 billion, the playbook for brands and athletes is rapidly evolving. Although a year-old, the suggestions provided in this article still hold true for brands looking to incorporate NIL into their sports marketing campaign strategies. Key Takeaways for businesses: - Seek proven partners with end-to-end expertise to navigate the NIL opportunity; NIL success requires more than knowledge of sports and access to athletes - Instead of one-off activations, brands should embrace integrated marketing campaigns - Exploit opportunities for hyper-local audience targeting given both the national and local power of these athletes Remember - True NIL, at its core, is influencer marketing. As leaders in the College Sports business industry, we not only know how to capture the passion of our fans by aligning creative content with the athletics brand, we're staying ahead of the trends and finding ways to incorporate NIL to take that relationship to the next level. Has your business engaged in an NIL content campaign? How would you incorporate NIL to enhance the reach of your company's brand? #NILPlaybook #BrandAthleteCollaboration #SportsMarketing #Content #Insight

This is a riveting Harvard Business Review analysis on NIL and brand marketing, with details on what matters most for brands when selecting NIL athletes for brand campaigns and partnerships. HBR's report revealed five insights for marketers to consider as best practices for sponsoring college athletes and driving brand conversions to maximize ROI. 1.) High follower counts aren’t essential. Few NIL athletes sponsored by the top brands had a high number of followers compared with other types of influencers. Only 29% had more than 100,000 followers. 2.) It’s not just football and basketball. 50% of sponsored athletes came from sports other than football or men’s basketball, including golf, gymnastics, hockey, lacrosse, and soccer. 3.) It's not about 'striking the pose': Images of athletes should be natural and unposed. 4.) The mix of posts leans toward sports. NIL athletes should emulate pro sports athletes and keep the ratio of sports to non-sports content high. 5.) The chosen athletes avoid suggestive imagery. Although brands hope that college athlete influencers will reach young audiences, the top brands are also targeting parents, grandparents, and others who may be put off by such content. #NIL #influencermarketing #creatoreconomy #ROI #adeffectiveness

Remember when athletes were just athletes? Not anymore. Today, they're creators, brand storytellers, and powerful connectors. And this is especially true in women's sports and the booming NIL market for college athletes. I guess there were 8 panels focused on athletes during Advertising Week in New York City last week. And for good reason: marketers understand the power of influencers and if athletes are stepping into the arena, there’s good reason for the buzz. In fact, many big brands like PepsiCo, Nike and Under Armour are tapping into this trend, partnering with pro athletes like basketballer Paige Bueckers and Caitlin Clark to create authentic and engaging campaigns. But it's not just about the famous face. The real magic happens when brands connect with athletes on a deeper level, understanding their unique stories and the values they share with their fans. This authenticity resonates with fans, who are increasingly savvy and skeptical of inauthentic marketing. That's where RAD Intel comes in. Our AI-powered insights help brands go beyond surface-level partnerships and storytelling to truly connect with their audience. Full article + other top takeaways from Digiday’s Sam Bradley below. #InfluencerMarketing #AI #SportsMarketing #RADIntel

Name, image, and likeness, or NIL, has redefined college athletics in the past three years. Student-athlete influencers have become key parts of marketing strategies for companies and capitalized on their athletic performance to bring in previously unattainable levels of fame and fortune. Check out this article from Business Insider, great insight! https://lnkd.in/g9bWC7hu

🇺🇸 You don’t have to be an avid sports fan like me to understand the value of sports fans; I think these Olympics showed that! 💡 Sharing for those curious, and especially for marketers- Here is the latest data and insights on the value of sports fans and how to leverage them to drive brand and business. 🔍 Here are just a few of my favorite stats from the article… Fans are: 🏆4x more likely to trust brands that support their teams! 🏆4x more likely to purchase from the advertiser! 🏆4x more likely to catch an advertisers spot on radio than TV! 🏆 What’s even better is that Audacy Sports advertisers see a 40% lift in brand purchase and usage! 🤗 Marketers- if you need help determining how to best apply this data to move the needle for your business or clients, LMK. I’m happy to point you in the right direction! #sportsmarketing #sportsradio #brandlift #marketingtrends #marketingresearch #paris2024 #media #strategy #influencers https://lnkd.in/gtHwDEbX

Exciting read alert! 🏆 We just came across this article from Sprout Social, Inc. exploring the powerful intersection of social media and sports marketing. 📅 With the sports industry continuing to thrive on digital platforms, brands have a unique opportunity to engage fans like never before. At WheelHouse Online, we love leveraging these insights to help our clients connect with their audiences in meaningful ways. Whether it’s through innovative campaigns or targeted social strategies, we’re here to help you score big! Check out the article for some fantastic takeaways, and let’s discuss how we can elevate your brand in the digital arena! 🔗 https://lnkd.in/enwQ8tag #SocialMedia #SportsMarketing #DigitalStrategy

Every brand craves to hear from influencers they work with, "I do everything I can to help their brand". This is a quote directly from WNBA athlete Aerial Powers and her partnership with HyperX. While every brand wants to hear this sentiment from influencers they work with, not enough do the necessary research before jumping into a partnership. One of the biggest untapped opportunities is so obvious - learn directly from the influencers themselves. HyperX did their research, discovered Aerial's interest in gaming, and showed a genuine interest in what she was doing off the court. Because HyperX showed an interest in what she was doing off the court, Powers said, “in return, I do everything I can to help their brand." Every winning partnership is rooted in authenticity, and I love this additional quote from Powers on the power of authenticity in brand partnerships: "You want that brand to be authentic to who you are. You want a brand to align with your values and share the same values as you do, because the more you are authentic, the better it is for both the athlete and the brand.” Credit to Alyssa Meyers and Marketing Brew for covering this A+ partnership 👏 https://lnkd.in/eV93aqxT

📣 Here’s for the sports social media managers! Great piece by Uri Yariv on innovative ways in which teams can engage with fans during the preseason, from behind-the-scenes content to leveraging influencers, these strategies can transform fan interaction and build excitement for the season ahead ⚽🏀🏈 Read more here: https://bit.ly/4bjJcvI #SportsMarketing #SportsBiz #SocialMedia

Premium Live Sports ✅ Credible Content Creators ✅ Millenial/GenZ Audience ✅ Viewership Guarantees ✅ Seems like the world of #sportsmarketing and #sportsbusiness is headed in a new and exciting direction. Let's talk about how we give #brands the opportunity to get on board this rocket ship!