INFLUENCER MARKETING "No o, I don't have money to pay celebrities o. You want those ones to cut my neck with their price?" That, was the response I got from Amara when I suggested she reach out to Influencers to advertise her knitted clothes. And I can bet my most unloved dress that this is the reaction most of you have when you're presented with this option too. But I can tell you that it's not as scary as it's made out to be. "Influencers" aren't only and always your high-end celebrities. It could be your pastor, imam, village head, school leaders, teachers, thought leaders online, etc. An influencer is basically anyone who people trust and can guide (influence) the decisions of those people. In your case, "people" refers to your Target Audience. Stay tuned for my subsequent posts where I'll be discussing; - how to determine the right influencer for your need/business/service - how to make and present your proposal to them - how to negotiate with the influencer (pricing) Follow me @ Ijeoma Precious if you like this and for more related content to help your brand/business grow. I am your exceptional Branding and Marketing Strategist ready to work with you to create an outstanding brand identity and perception that will build trust with your audience. I'll also work with you to craft the best and most effective marketing strategy(ies) that suit your needs. With love, Ijeoma Precious 🌹 #BrandingandMarketingStrategist #Branding #Marketing #DigitalMarketing
People have really misunderstood this. Thanks for the eye-opener, I will be looking forward to your post
Trust is the key element that allows influencers to make a significant impact.
I help students master productivity and balance academics with life | Productivity Coach | Co-founder at GiftedBrain Academy & KollegeLabs | Graduate Student at Chulalongkorn University
10moReally? Anticipating. Because I think I need influencers at this point for my small business