Ilona Lyubashevsky’s Post

This quote resonates deeply with my experience in the realms of sales and marketing. Having navigated both fields, I can attest to the tremendous potential that unfolds when marketing, sales, and customer service collaborate seamlessly. It's not just about making a sale; it's about crafting a holistic journey for the customer. In many organizations, the lack of recognition for the interdependence of these functions becomes a limiting factor. Some perceive marketing as a solitary lead generation effort, expecting the sales team to be a one-stop-shop for conversion. It's like expecting a symphony from a solo artist. Here's the reality: Marketing sets the stage, creating a buzz and generating leads through digital campaigns. Sales steps in to engage, nurture, and convert these leads into valued customers. Meanwhile, the unsung heroes in customer service ensure that the customer experience remains impeccable, meeting needs promptly and with a touch of excellence. Imagine expecting all of these responsibilities from just one person without the necessary resources—it's like asking a chef to simultaneously be the waiter and the dishwasher. The power lies in recognizing the strength that comes from collaboration. 🤝 🤝The Formula for Success: Marketing + Sales + Customer Service = Revenue Boost📈💰 Organizations need to champion teamwork across these pillars, acknowledging that each plays a pivotal role in the customer's journey. By fostering this collaboration, brands not only stay top of mind when customers are ready to buy but also ensure a seamless and satisfying experience throughout. Let's dismantle the silos, break down the barriers, and embrace the synergy of marketing, sales, and customer service. Together, we create a symphony that resonates with our audience and propels us towards sustainable growth. 🚀🌐 #MarketingSalesCollaboration #CustomerExperience #BusinessGrowth

In my opinion, marketing is 70% phycology and 30% technical skills

Truth. Folks often complain that brand awareness is hard to measure and is too intangible. But, without awareness, you will never reach consideration or purchase. Make your goal to be top-of-mind by ensuring your brand’s message is inescapable to target audiences. #brandawareness

Always Aim to be top of mind. What’s one way to make sure that your brand is top of mind ? Aim to collaborate with Influencers and Content Creators long term. Have them become a brand ambassador who tells stories that align with your community. #InfluencerMarketing #Marketing #BrandAwareness #BrandMarketing #CommunityBuilding #Storytelling #ContentCreation #Partnerships #Collaborations #ContentCreators #Influencers #Careers #ThoughtLeadership

Advertising and marketing are two different things. Most people assume marketing is advertising and advertising is marketing, but they are distinctly different. Knowing that 95% of people who see your marketing/advertisement are NOT in the market to buy your product right now is where marketing and advertising become distinctively different.

My 3 Ps of Marketing: Proactivity: Get ahead of consumer desires- understand what needs WILL be and how your brand can fulfill them. Preparation: Solidify your offerings- make sure that you are confident in/trust your brand. Positioning: Plant the seed- start marketing NOW for needs that are still developing. Be the leader. Proactivity + Preparation + Positioning = Brand Loyalty.

Marketing is about making them fall in love before asking them to marry you. Let's educate non-marketer leaders to engage wisely with their audiences. 🙌

Absolutely spot on! 👏 Building a strong brand persona is the foundation of effective marketing. It's like laying the groundwork for a lasting relationship with your audience. Starting at the top of the funnel is crucial—creating awareness, establishing trust, and resonating with your audience. Only then can you expect those bottom-of-the-funnel leads to naturally flow in. Kudos to James Carbary for highlighting the essence of brand building! #MarketingStrategy #BrandBuilding

Branding is everything!

This advice is gold and so critical for businesses to understand. Don't fall prey to gimmicks, marketing is all about creating your presence so that your clients remember you when they are in need! Thank you The Marketing Millennials for sharing this important post #marketingdigital