Ilze Ribeiro’s Post

Read what experts have to say on Rare Beauty's packaging, social media presence, formulas and customer appeal. #rarebeauty #beautynews #beautyexperts ➡️https://hubs.li/Q02jvsLw0

The Ordinary's latest campaign is a bold move in the beauty industry, prioritising science over celebrity endorsements. But what can we learn from their success? 👇🏽 🗣️ Authenticity resonates with modern consumers Consumers today crave transparency. The Ordinary ditches the celebrity facade and focuses on the science behind their products, building trust through clear communication. ✍🏽 Less is More The campaign's clean aesthetics with impactful headlines showcase the power of simple, direct messaging and sticking to your brand guidelines. 💫  Let your product be the star  This campaign proves that effective skincare doesn't need celebrity endorsements. By focusing on high-quality ingredients and research, they empower consumers to make informed choices based on product efficiency. 🧪 Disruption breeds innovation The Ordinary's science-first approach has pushed the beauty industry to be more transparent about their ingredients and research. 🤝🏽 Building trust is key to long-term success Their commitment to core values like transparency and quality has resonated with a generation of consumers seeking authenticity. This builds brand loyalty that goes beyond fleeting trends. The takeaway? Focus on what truly matters: your product, your values, and building a genuine connection with your audience. In today's world, sometimes the most revolutionary marketing is the most honest 💡 #Marketing #EmployerBranding

🌟 Exciting Project Completed! 🌟 A client recently approached me with a need to elevate their skincare brand's summer marketing strategy. They wanted a promotional video that not only highlighted their products but also resonated emotionally with their audience, addressing a critical pain point: the high cost of skincare in today's economy. Understanding this challenge, I crafted a visually stunning and compelling promotional video that showcases how their affordable yet high-quality products provide a solution. Additionally, the video highlights their aesthetic clinic, where expert treatments and personalized care complement their product line. This video is designed to boost engagement, increase brand loyalty, and drive sales by highlighting the value and efficacy of their offerings. It makes me wonder, what features do you look for in a promotional video that makes you trust a skincare brand or any brand? Share your thoughts below! Ready to see your brand shine and connect with your audience? Let’s create something amazing together. #MarketingMagic #BrandStorytelling #CustomerEngagement #SkincareIndustry #SummerPromotion #DigitalMarketing #ClientSuccess #EmotionalMarketing #BrandGrowth #AffordableBeauty #AestheticClinic

Explore how the iconic brand Old Spice revitalized its image and captured the hearts of consumers through the groundbreaking “The Man Your Man Could Smell Like” campaign. From clever humor to viral sensation, witness the strategic use of entertainment, social media, and psychology to create a lasting impact. Old Spice faced a significant challenge in repositioning itself to appeal to a younger demographic. The brand had become associated with older generations and was losing relevance among younger consumers. Additionally, competition in the men’s grooming industry was fierce, with numerous brands vying for market share. Old Spice decided to completely overhaul its marketing approach by creating a campaign that was humorous, engaging, and highly shareable. The brand enlisted the help of advertising agency Wieden+Kennedy to develop the campaign. The key elements of the marketing strategy included: Humor and Entertainment: The campaign featured actor and former NFL player Isaiah Mustafa as the “Old Spice Guy,” who delivered absurd and humorous monologues directly to the camera. These commercials were entertaining and caught the attention of viewers. Social Media Integration: Old Spice leveraged social media platforms like YouTube, Twitter, and Facebook to amplify the campaign’s reach. They responded to fans’ comments and even created personalized video responses, enhancing consumer Read full case study at my website : https://lnkd.in/g4wJSKcp #humor #oldspice #marketing #growth #strategy #business #casestudy #learn #learning #sales #instagram #akshat #facebook

How Oldspice use humor for the man your man could smell like campaign increase its sales and saved itself from bankruptcy? Explore how the iconic brand revitalized its image and captured the hearts of consumers through the groundbreaking “The Man Your Man Could Smell Like” campaign. From clever humor to viral sensation, witness the strategic use of entertainment, social media, and psychology to create a lasting impact. Old Spice faced a significant challenge in repositioning itself to appeal to a younger demographic. The brand had become associated with older generations and was losing relevance among younger consumers. Additionally, competition in the men’s grooming industry was fierce, with numerous brands vying for market share. Old Spice decided to completely overhaul its marketing approach by creating a campaign that was humorous, engaging, and highly shareable. The brand enlisted the help of advertising agency Wieden+Kennedy to develop the campaign. The key elements of the marketing strategy included: Humor and Entertainment: The campaign featured actor and former NFL player Isaiah Mustafa as the “Old Spice Guy,” who delivered absurd and humorous monologues directly to the camera. These commercials were entertaining and caught the attention of viewers. Social Media Integration: Old Spice leveraged social media platforms like YouTube, Twitter, and Facebook to amplify the campaign’s reach. They responded to fans’ comments and even created personalized video responses, enhancing consumer engagement. Results and Impact: Increased Brand Engagement: The campaign achieved unprecedented levels of consumer engagement, with over 1.4 billion impressions generated across various media platforms during its initial launch phase. Social media interactions soared, with millions of views, likes, shares, and comments on platforms like YouTube, Twitter, and Facebook. Viral Sensation: The commercials featuring the “Old Spice Guy” quickly went viral, becoming one of the most talked-about advertising campaigns of the year. Memorable catchphrases like “I’m on a horse” and “Look at your man, now back to me” became cultural touchstones and were widely referenced in online discussions and mainstream media. Read full case study at my website : https://lnkd.in/gdWeuDuD #humor #oldspice #marketing #growth #strategy #business #casestudy #learn #learning #sales

As a beauty brand owner, developing new ideas to build your authority in the market is essential for gaining more engagement and reaching a wider audience. That’s why, in my opinion, sharing beauty tutorials on your social media platforms and website can significantly enhance your authority with consumers. You're not just selling a product; you're showing them how to use it while also providing beauty tips for your products or others. By doing this, you strengthen your authority and expand your audience. People aren't drawn to a simple seller-buyer relationship; they want to build a connection with the brand. I’ve been using a few beauty brands for over five years now, and I plan to stay loyal to them because they prioritize my skin and beauty over their profit—or at least, that’s how it feels! The way they interact with consumers, share tips, and tutorials, and even send me product samples for review makes me feel valued. Plus, they sometimes offer discounts as a reward for my loyalty. This personal example shows that as beauty lovers, we crave a strong connection with the brands we use, even if it’s just in our minds. This connection encourages us to share our reviews with others and promote the brand within our circles. So, follow my tips on how to engage your audience with beauty tutorials, and you’ll see wonders in your sales. Remember, building a connection with your potential customers is the key to a successful brand! #cosmetics #branding #beauty #marketing #strongcopy #skincare #sales

Not enough brands are tapping into unique, yet shared experiences. Especially within crowded markets, virality, reach, and impressions should be top of mind. There are videos that go viral about specific products, but not always the case. Brands need to implement products into the ideas behind organic viral vids. When I post an engaging GRWM story time, the video performs better and I get way more comments asking "what concealer is that", "what blush is that". But.. when I post a video solely focused on a product, it doesn't always perform as well. ILIA Beauty for example, has skincare and makeup (face, eye, lips). They could partner w/ a creator and get them to make a video using only Ilia products. Instead of focusing so hard on the product, have the creator tap into a niche yet shared experience... Tell a story, participate in a trend, something engaging. Let the product do the speaking. Off the top of my head I've had two viral videos (I did not expect to go viral) because they were relatable. But there's also hundreds of comments asking about what products I'm using. That would be a perfect opportunity for a brand to jump in and say hey, make a part 2 to this but we want to pay you or send you product. Just some food for thought from my perspective as a consumer + creator. #viraltrends #influencermarketing #creatoreconomy #socialmediamarketing

You know a brand stands out when everyone's talking about it. And, when their waitlist is 200,000-400,000 people deep. Rhode fits the "standout" bill. The viral Rhode lip case seems simple, but it addresses a need that’s not found elsewhere in the marketplace. Mix that with high-performing ingredients and a founder/marketing team with their finger on the audience's pulse, and you have a winner. #Viral #BrandSuccess #BeautyIndustry #Marketing

My Experience with Mamaearth Lipstick: A Quick Consumer Journey Inputs Phase: Mamaearth's eco-friendly branding and influencer endorsements caught my eye. Additionally, positive reviews from various users about their moisturizing formula made me curious. Process Phase: • My sister wanted to buy a lipstick for me, so I explored options online, read reviews, and watched videos. • Mamaearth's focus on natural ingredients, cruelty-free products, and attractive colors won me over, leading to my purchase. Output Phase: The buying process was flawless, and the product arrived in good packaging. The lipstick exceeded my expectations with its moisturizing and long-lasting color, confirming my loyalty to Mamaearth. Furthermore, the lipstick colors truly suit all skin types, as claimed by the brand.

Here's how I drive consideration for one of my brand. Let’s break down the angle of my ad strategy (for skincare brand): A hook question as simple as- ↳ Struggling with acne? or Can’t get rid of hyperpigmentation? In both cases, the TG is same- So instant qualification = more consideration and intent to watch. Now, Meta learns who to target and how to target. More skincare seekers get to see our ad. Next? We show them social proof. Ingredient power. Back this up with a credible celebrity source. CTA? A natural before-to-after transition. Simple redirection. P.S. - What do you think? Let me know. Need help scaling your brand? Get a FREE ad account audit with me via DM and be ready for NO extra ad spend & more than 5-6 fig/monthly in sales. #sales #media #mediabuying #creatives #ppc #socialmedia #digitalads