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Arid Zone Sweeps APPA Awards, Taking Home Top Honours! We are beyond thrilled and humbled to announce that Arid Zone has won not one, but TWO prestigious APPA (Australian Promotional Products Association) Awards, along with the coveted Platinum Award for overall excellence! 🏆 The Australian Promotional Products Association celebrates the achievements of its top distributors, suppliers and decorators each year in a fun filled night of festivities. Last night the competition was fierce, with only four Distributor categories in total - so we were honoured to receive the Gold award for 2 categories: - Promotional Product Innovation and Design: Chobani x All Blacks campaign - Event Merchandise: Coors Brewing Company x Good Drinks Australia Ltd Super Bowl campaign  These wins are a testament to the incredible trust our clients place in us to bring their brands to life. We couldn't have achieved this without your unwavering support. Thank you! We also want to extend a massive shoutout to our amazing team at Arid Zone. These awards recognise your hard work, passion, and dedication to delivering excellence in every project. We're incredibly proud of these achievements and excited to continue pushing boundaries in the promotional products industry. Arid Zone was established in 1987 and has won many APPA Awards in that time, but each year as we pull together our award entries, we reflect on the amazing relationships that we have built with our clients. Without the trust and support of our clients, we wouldn’t have the opportunity to create campaigns that engage audiences and contribute to business results whether that is improved brand awareness, increased sales or deeper customer engagement. In the evolving landscape of promotional marketing and events, innovation and ingenuity are not just buzzwords but essential catalysts for success. Traditional approaches are no longer enough to capture attention and drive engagement in an era where consumers are constantly bombarded with information and choices. We work collaboratively to create memorable experiences that really resonate with the relevant target audience. By constantly pushing boundaries and embracing new ideas, Arid Zone continues to stay ahead of the curve. If you want to drive sustainable business growth then contact us to see how our experience and expertise can elevate your brand. #APPAawards #Chobani #AllBlacks #GoodDrinks #Coors #EventMerch #PromotionalProducts #PromotionalMerchExcellence #APPAWinners

With hand on heart this product is a game changer in both its innovative texture and results.

In a new article summarizing the RapNet panel discussion at the recent JCK Las Vegas show, Rapaport explores consumer preferences and the evolving transparency landscape in the diamond industry. Our CEO, David Block, joined industry leaders to address the crucial issue of diamond traceability and its impact on sales: "Many years ago, customers didn't ask for a princess cut until it was invented. We introduced something new that we believed had value, and we discovered it indeed adds value." David Block emphasizes, "This presents an opportunity to tailor sales strategies based on anticipated consumer preferences." Read more here >> https://hubs.la/Q02DTsfC0 #DiamondProvenance #EthicalSourcing #ConsumerTrust #DiamondJourney

I will be attending the Quirk's Media New York show starting TOMORROW, 7/17-7/18, with my Highlight teammates: Carly Shira, Nathan Curtis, Calista Corley, and Karina Peréz Carlson. Engaging with our current and prospective customers, hearing their feedback, and finding new ways to meet their needs is always a #highlight. Stop by booth 428 to connect with our team and discover our latest innovations! Make sure to attend our session: “Unleashing private-label potential with agile, authentic product insights”. With headlines like: “Why private-label brands are having their moment”, “Private label keeps setting records in 2023”, “Double-digit growth of private label continues”, “How private-label merchandise is reshaping retail” it’s clear that private-label merchandise is reshaping retail. Thoughtfully-created private labels can enhance a retailer’s equity, credibility, and long-term loyalty. Highlight CRO, Calista Corley, and Mandy Daneman, Director of Owned Brand and Product Insights at Target, are going to dive into a case study on the impact of private label innovation on retailers' relationships with consumers. #QuirksNY #PrivateLabel #MarketResearch #TeamHighlight #CustomerEngagement

Alhamdulillah, after some hassle and hustle, here is our first brand challenge result. I am really glad that Me, Moga Adhi Satya and also Denissa Imansari could done it well. Of course, there are acres of mistakes and things that need to be improved. Hopefully we can learn it from this challenge. From my perspective, here are 3 main things that I should be fixing next: 1. Presentation skills 2. Serving the data that pleasing the audience eyes 3. Do a Better flow on the research. Hopefully, time will tell about our improvements on the next challenges

From sabering champagne bottles at Pavilion dinners before COVID to helping TAG's clients expand into Latin America, getting to know Alejandro Angel has been one hell of a ride. Alejo, I am honored and grateful that you have put your trust in The Amrani Group . By joining us as a Partner during this period of expansion, our clients will benefit from your Revenue, Marketing, and Partnerships expertise as we advise on their US GTM strategies. To learn more about Alejandro's role at TAG as a Partner and GTM Strategy and Operations expert, check out the link below in the comments.

Better CX, AOV and LTV with engagement using Blustream.

This article from Nosh.com (link in the comments) popped up in my email and it caught my eye because it featured prominently our clients NoBull Burger (and our packaging design!) - then I dug into it and found a very interesting take on big shows (Expo West) and smaller, regional shows and the perspective that brands have when it comes to participating, or not participating, in these shows - here’s a quick summary: At the Virginia Food and Beverage Expo, nearly 200 local brands showcased their innovations. Amid economic considerations, brands like NoBull Burgers and True Made Foods chose strategic focus over larger trade shows, prioritizing direct marketing and customer engagement. Key takeaway: In today's tight economic climate, emerging brands are becoming highly strategic with their resources to foster sustainable growth. It’s very interesting hearing brands leaning into the smaller shows - we’re lucky in North Carolina to have the Flavors of Carolina show which is one of the best shows I’ve gotten to attend because of its size and hyper focus on bringing retailers and NC brands together. Have you experienced the impact of choosing smaller shows over larger ones? What are your thoughts on strategic focus in brand growth and customer interaction? #BrandStrategy #CustomerEngagement #FoodAndBeverage #LocalBrands #SustainableGrowth #PackagingDesign #betterwithbuttermilk

Congratulations Direct 60 List honoree Koral (Chen), SVP, Brand Development and Licensing, SMAC Entertainment - Michael Strahan™ / WEAR by Erin Andrews / Snoop Doggie Doggs! The Direct 60 List honors top executives mastering the business of brands. Leveraging technology, innovation, and next-generation strategies, these leaders drive growth and position their brands for success in a consumer-centric, data-driven world. You can see the full Direct 60 List here:  https://lnkd.in/gyJxNYFa Koral told us, “Consumers in today’s retail environment have so many ways to shop and an endless supply of information at the moment of purchase. Now more than ever, when developing your business, your strategy must emphasize your differentiating factors and consider all the reasons why someone in your audience pool won’t pick you or complete their purchase. For us, at SMAC, our brands are rooted in filling a specific void in the marketplace while providing talent-driven added value. From Michael Strahan to WEAR by Erin Andrews to Snoop Doggie Doggs, we strive to build strong brands — bringing in the talent as our secret weapon." Meet The Direct 60 List Honorees in person at The Direct 60 Forum on October 10th in New York City! More than a gala and less than a conference, this one-of-a-kind event features thoughtful peer discussions, elegant tasting experiences, inspiring acceptance speeches, red carpet moments, incredible giveaways (five star hotels!), curated receptions and VIP dinners - there are few evenings that can match The Direct 60 Forum. Learn more:  https://lnkd.in/gNXz8vUQ #Direct60 #TheLead #Brands

SelvaRey Rum is making waves in the creator-saturated spirits industry. We caught up with Kirk Gaither, EVP of Sales & Operations at Selvarey Rum, to dive into the brand's approach, partnering with Bruno Mars and standing out while staying authentic. Highlights: 🍹Beginnings with a Bang: Launching alongside Bruno Mars' Silk Sonic album, Selvarey Rum introduced innovative packaging and expanded its product line, setting the stage for a new era in rum. 🎤 Bruno Mars' Involvement: High-level marketing and aesthetic decisions of Selvarey, Bruno’s vision and fanbase are integral to the brand's identity. 📈 Strategic Growth: Optimizing brand presence, national distribution, and building meaningful brand experiences 🎉 Impact of Celebrity Influence: The power of authentic celebrity involvement in brand growth. Read the full article: https://lnkd.in/eZFxBxDU #BrandInnovation #CreatorForce #CelebrityBrands #StrategicGrowth #InfluencerMarketing