Impact Marketing Solutions LLC’s Post

Following Trends Is Overrated in Branding. Let me break it down: 1. What’s “hot” today becomes irrelevant tomorrow, leaving your brand scrambling to stay relevant. 2. When you follow the same trends as everyone else, you lose the opportunity to stand out. 3. Trend-based branding often sacrifices authenticity for temporary hype, making it harder to build trust. Instead, I focus on creating timeless branding rooted in authenticity and a deep understanding of the audience. This approach has helped me achieve: 1. A brand that runs beyond quick trends and continues to grow. 2. People trust brands that are consistent and real, not chasing the latest gimmick. 3. Building something original ensures your brand is memorable and irreplaceable. What do you think—should brands break free from trends or use them strategically? Want to know your thoughts.

"How do I build a brand people can’t quit?" A client recently asked me this in a workshop. They had a great product, we were building them a brand strategy and visual and verbal identity to match. But my answer was a simple one. "You need to start by making them feel something they can’t ignore." Let me explain... If you think branding is just about logos and taglines? Think again. The real magic happens when you tap into emotion. Let's take a closer look at what that looks like. 1️⃣ Trust = Loyalty People don’t just buy products—they trust brands that make them feel secure. When you consistently deliver on your promises, you don’t just earn a customer, you create a devotee that will share your mission. 2️⃣ Identity = Belonging People wear brands like a badge of honour. A powerful brand isn’t just a logo; it’s a reflection of who they are and what they stand for. If your brand doesn’t make people feel like they belong, you’re just another option on the shelf. 3️⃣ Excitement = Engagement The thrill of discovery, the rush of exclusivity, the joy of indulgence—brands that spark real emotions are the ones that keep people coming back for more. Are you making your customers feel something? ---- If you agree with this post: 👍 Like 💬 Comment ♻ Repost ---- I'm Kevin and I help founders and marketing teams build brands that win.

A personal brand alone isn't enough. Sure, it might give you a burst of stardom. But what then? 🤔 Your personal brand isn’t going to work if that’s all you’re building. If you want to build a business, you need to think about more. Branding should be holistic. If you're serious about your branding consider these steps: ➡ Evaluate your current personal and business branding ➡ Identify where your strengths bolster your business objectives ➡ Develop a brand strategy that leverages both for maximum impact Building a brand is about creating a lasting legacy that keeps you relevant, resonant, and in a continuous state of growth. If you want a business you can sell and it’s built on a personal brand… It’s not worth a lot without YOU. So, if I’m speaking with you about your brand, I mean your personal and business brand. Because they need to fit together, work together, and grow together. ♻️ REPOST if you believe in the power of integrated branding!

Branding is about telling your story. For nearly five years, we've been starting, shaping, deconstructing and ultimately transforming brands all over the UK. Our approach is simple: we make your brand make sense. Because you're too wrapped up in it – too close to it. Which is the best place for you to be. Don't let your brand fall short because you haven't got time to focus on it. Make your brand the thing that people get excited about – that YOU get excited about, each and every day. And the rest will follow. https://lnkd.in/g5qahtYi

6 brand strategy elements: 1. Creative: Creativity isn’t just about being flashy; it’s about being memorable and engaging. 2. Ownable: Your brand should be about your place and no other. 3. Resilient: Diversify your brand to reduce risk and ensure sustainability. 4. Adaptive: Markets and perceptions evolve, so should your brand strategy. Being flexible and adaptive! 5. Inclusive: Speak to a wide range of audiences, from locals to tourists, investors to residents. Inclusivity fosters connection and loyalty. 6. Purposeful: Have a sense of purpose and direction, inspiring confidence and investment in the future. Absorbed from: Anholt, S. (2006). Why brand? Some practical considerations for nation branding. Place branding, 2(2), 97-107.

"Branding isn’t about being noticed, it’s about being remembered." Think about it 🤔 In a world overflowing with noise, everyone is vying to be seen. But here’s the key 🔑 true branding goes beyond just a flashy logo or catchy slogan. It’s about creating a lasting impact. 🎯 Why? Because being noticed gets you attention today, but being remembered keeps you top of mind tomorrow. Here’s how you can achieve this: 💬 Clarity of message – Be crystal clear in what you stand for. Ambiguity gets forgotten. 🔄 Consistency – The best brands show up the same every single time. This breeds trust. 🥰 Emotion – Brands that are remembered connect on a deeper, human level. People may forget what you did, but they’ll never forget how you made them feel. Are you building a brand that will be remembered❓ Drop your thoughts in the comments. Let’s talk about how branding goes beyond the surface. 👇

Branding and Image: I’m well versed in creating brands that stand the test of time (and overseeing this process as a strategic partner for my clients – big thanks to my ad agency experience). This means you’re building brand integrity, brand equity, and, again, creating long-term sustainable success. Your brand is way more than your logo (although your visual impact is important). Your brand is the emotional connection you evoke in the marketplace. It’s your promise to the world. It’s how you show up, get results and make people FEEL. It’s an experience. How are people experiencing YOU? It matters. More than you might think. It’s the thing legacies are made of. Let's talk?!

Clients often ask me, why do they need brand strategy? Why not go straight into the design phase? Simple .. you need to understand what your customers are looking for, and then design the brand that will appeal to them. Brand Strategy is where we construct meaning for your brand. And design is how you convey that meaning. Ready to take your brand from basic to brilliant? 🌟 Discover what a comprehensive brand strategy can do for you! Dive deeper than just logos and colors – build a framework that defines your brand's personality, mission, vision, and more, and creates a brand that attracts your ideal clients and sets your business up for success.

Branding and Image: I’m well versed in creating brands that stand the test of time (and overseeing this process as a strategic partner for my clients – big thanks to my ad agency experience). This means you’re building brand integrity, brand equity, and, again, creating long-term sustainable success. Your brand is way more than your logo (although your visual impact is important). Your brand is the emotional connection you evoke in the marketplace. It’s your promise to the world. It’s how you show up, get results and make people FEEL. It’s an experience. How are people experiencing YOU? It matters. More than you might think. It’s the thing legacies are made of. Let's talk?!

Most people think branding is about how things look. Wrong. It's about how things work. Here’s how the best brands do it: Check the carousel to know more. These aren’t just “nice to have.” They’re what separate brands for others Pro tip: Start with purpose. Everything else flows from there. Want to level up your brand? DM me "STRATEGY" & Do REPOST & WIN FREE Profile Audit Follow me for more!