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Having observed countless sales calls, Marcus Sheridan identified a crucial, yet frequently overlooked best practice: Setting the agenda. ✅ This step is usually mishandled or skipped altogether, leading to vague and aimless conversations. Here’s why setting a clear agenda is key to successful sales calls: 1. A well-set agenda at the beginning of the call will leave no room for ambiguity. If your prospect can repeat the purpose, process, and goal, you've nailed it. 2. Clearly outlining what will be covered in the call ensures both parties are on the same page and working towards a common goal. 3. A precise agenda cuts through the noise, focusing the conversation on specific outcomes and next steps. Great salespeople don't just sell products/services; they guide the buyer through a journey to success. #SalesStrategy #SalesCommunication #SalesTips #SalesTraining #SalesCoaching #SalesCoach #TrainWithImpact

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