Impossible Foods’ Post

Let it flow, let it flow, let it flow! 🤩   Just look at that deep red color! To the outside world, we often describe our product as "meat juice", giving #plantbased products the same taste as real meat. 🥩 Although no animals are involved in our #brewing process, our proteins are 100% identical to what you find in real animal meat. 💪🏻   We're currently scaling our production 🎢 to be able to brew more and more of our crucial "juice", ultimately aiming to convince more people to switch to tasty #altproteins. Watch as another trial batch is readied for application to all sorts of plant-based products. 🌱👇🏻   #SameTaste #DifferentStory #Foodtech

On Thursday, June 27th we hosted our Freedom of Food event in Miami. As of today, July 1st, it is illegal to cultivate, transport, or serve cultivated meat in the state of Florida. Outside the event last week, our CEO Uma Valeti, MD snapped a selfie in front of a digital advertising truck attempting to dissuade our supporters from trying cultivated meat. We love that he can simply smile and take it in. After all, they say, ”Those who aren't criticized, may not be doing much.” As for their arguments, here is our response: 🐔 Using cells capable of making perfect copies of themselves means we can use a single cell sample from a single chicken for YEARS - and save thousands of animal lives in the process. 🍺 Our cultivators are a type of bioreactor, which is simply a tank where a biological process takes place. Beer and vinegar are two common foods made in bioreactors. ✨Our process is inherently clean, minimizing the chance of pathogens in the process and no need for antibiotics. Conventional can’t say the same. 😋 We’re hardly making “mystery meat” - our USDA-approved chicken is made almost entirely from real chicken cells, plus a couple common food ingredients to help the cells connect! We considered our event a great success, but it is still just a drop of bucket in the world of meat consumption. It seems as though some people who are terrified that this drop will turn into a wave. That's fine--it must mean we are doing something right. There is still a long road ahead of us, but these nights, these events, are wins in our book. #UPSIDEFoods #CultivatedMeat #Innovationnotregulation

We are asking pet industry players for their thoughts on the cultured meat business. We’d love to hear your insights as we prepare to cover this topic in our October issue! #petindustry #culturedmeat #labgrown #alternativeingredients #survey GlobalPETS (& PETS International magazine)

🌱🐟 Cultivated meat and seafood offer incredible transparency in their production process. Here's a quick rundown: 🔬 Starting Point: Cultivated meat and seafood begin with a single cell from a traceable, documented animal. This means you can know exactly which animal your meat came from. 👀 #Traceability: From start to finish, the entire process is transparent. You can even meet the animal that provided the cells! Imagine eating a steak or seafood where the original animal is still alive and well, acting as a sort of mascot. 🔍 Regulatory Requirements: This high level of #transparency is essential for meeting regulatory standards. Authorities need to know the origin of the cells and the health of the animal they came from. 👍 #Consumer Confidence: This transparency helps build consumer confidence. Knowing the exact source of your food ensures trust and peace of mind. Full episode of RAW GREEN🎤 🌵 with Dr. Elliot Swartz on: 🔗 Spotify: https://lnkd.in/eSXMKkBF 🔗 Apple: https://lnkd.in/eipBvcu4 #RawGreenPodcast #Sustainability #CultivatedMeat

To get consumers interested in lab-grown meat, companies are turning to products based on exotic, or even extinct, animals. Some companies are attempting to generate interest in lab-grown meat by going beyond chicken and pork. Companies like Primeval Foods and Vow are developing lab-grown meat from the cells of animals like tiger, zebra, or even mammoth. Advocates of lab-grown meat are hoping these novelties and nontraditional meats can attract consumers who are otherwise wary of these food.

Hello folks!  In this week's episode of The Glen Merzer, we have Paul Shapiro. He is the CEO of the Better Meat Co. and shares his journey from becoming a vegan to creating a healthier form of meat. He discusses the limitations of traditional animal agriculture and the need for alternative proteins. Watch the full episode here: https://lnkd.in/gheFrNcw . . . #theglenmerzershow #glenmerzer #veganpodcast #vegan #veganawareness #animalcruelty #animalagriculture #podcast #realmeneatplants #veganstories #veganjourney #veganindustry #dairyindustry #health

Finally! Redefine Meat is now available for home users in Europe! Would love to hear my EU colleagues' opinion. After expanding successfully with our professional portfolio in multiple markets in the Food Service channel in Europe, we are proud to announce our next step in building the largest meat company in the world. Thanks to our rapid expansion into almost 5000 locations in just over 1.5 years, we’ve seen consumer demand for premium quality plant-based meat grow tremendously. Now we launch unique portfolio of retail New Meat products entering the UK, The Netherlands, Sweden and soon additional EU countries. This is a major step towards major shift from industrial animal farming to alternative proteins. #time_to_redefine #plantbasedmeat #foodtech #proteintransition #fortheloveofmeat #meat #foranewgenerationofmeatlovers

Even though the concept of food justice is often associated with food security, there’s a lot more to the idea. At its core, this ever-evolving movement deals with injustice in every aspect of our food system. By Hazra Khatoon @Sentient_Media 6-min episode By Hazra Khatoon @Sentient_Media  #vegan #plantbased #plantbasedbriefing #foodjustice #veganfoodjustice #fooddeserts #foodinsecurity Marian Erikson Ⓥ https://lnkd.in/gtWkjxaA

Cultured Meat: 55% of Vegetarians Say "No Thanks!" 🔬 A new study found that over half of vegetarians are too disgusted by the idea of cultured meat to even try it. 🥩 What's cultured meat? It's meat grown in labs from animal cells, without slaughtering any animals. ❓ Why the ick factor? Some people find the idea of lab-grown meat unnatural and unappetizing. What does this mean for the future of cultured meat? It may be tough to convince everyone to give it a try. ♀️ Would you try cultured meat? #culturedmeat #vegetarian #disgust #foodscience #futureoffood

Pasture-raised. Organic. Humanely Raised. Natural. Free-range. We may be familiar with these labeling terms found on some meat, dairy, and egg products in our grocery stores, but what does it all mean? The average consumer may be surprised to learn about the standards that are (and are not) behind these common labels. Take our quick quiz to see how much you know about labeling terms on animal products. At the end, we’ll share the facts so you can #ShareTheGood and empower yourself with knowledge about the products you consume!