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Give Value - Get Value. We're talking about your CTAs: https://1mpul.se/4bn0NTp Pro Tip: If you use HubSpot, you should definitely use personalization tokens in your CTAs (yup, not just for email greetings and subject lines). Your customers will be delighted by prompts that speak directly to their wants and challenges. Here are a few ideas: 📢 Name-based: Hey [first name] we think you will love this eBook! 📢 Firmographics-based: Book a training session perfect for companies with [company size] team members.  📢 Preference-based: Want to learn more about [interested in]? Subscribe to our YouTube channel.  #inboundmarketing #inboundwriting #marketingconversion #growsmarter

How to Write a CTA in 2024

How to Write a CTA in 2024

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