in the Mix Magazine’s Post

Today in Shanken News Daily they had some great info. They had a review of the "Impact's Hot Brands" where they discussed the RTD category. The listed 11 different brands. Then in other press releases they reviewed 4 more RTD or ready to drink cocktail launches. WOW! The category is here to stay. I do see a little clutter or a "bottleneck" forming" which will see a pairing down, but ultimately it's become a large part of the beverage business. Time to adapt. Beverage Solutions || Big Dog New York LLC Exclusive: Whiskies, Tequilas, RTDs Abound Among Impact's “Hot Brands” Shanken's Impact Newsletter recently unveiled its annual “Hot Brands” awards, recognizing the fastest-growing brands across the wine, spirits, and RTD categories. While the drinks market has faced headwinds lately, the success of these standout labels shows that there remain significant growth opportunities across various categories. The Hot Brands spirits list totals 14 labels this year, powered largely by the whisk(e)y and Tequila segments, which counted six and five members on the honor roll respectively. Among whiskies, four of the honorees are from the American whiskey segment, underscoring Bourbon's ongoing popularity, along with winners from Canada and Scotland. The vodka and liqueur categories are also represented on the spirits roster. Spirits Hot Brands above 1 million cases include: Tito's, Don Julio, Woodford Reserve, Espolòn, Lunazul, and Teremana.

Today in Shanken News Daily they had some great info. They had a review of the "Impact's Hot Brands" where they discussed the RTD category. The listed 11 different brands. Then in other press releases they reviewed 4 more RTD or ready to drink cocktail launches. WOW! The category is here to stay. I do see a little clutter or a "bottleneck" forming" which will see a pairing down, but ultimately it's become a large part of the beverage business. Time to adapt. Beverage Solutions || Big Dog New York LLC Exclusive: Whiskies, Tequilas, RTDs Abound Among Impact's “Hot Brands” Shanken's Impact Newsletter recently unveiled its annual “Hot Brands” awards, recognizing the fastest-growing brands across the wine, spirits, and RTD categories. While the drinks market has faced headwinds lately, the success of these standout labels shows that there remain significant growth opportunities across various categories. The Hot Brands spirits list totals 14 labels this year, powered largely by the whisk(e)y and Tequila segments, which counted six and five members on the honor roll respectively. Among whiskies, four of the honorees are from the American whiskey segment, underscoring Bourbon's ongoing popularity, along with winners from Canada and Scotland. The vodka and liqueur categories are also represented on the spirits roster. Spirits Hot Brands above 1 million cases include: Tito's, Don Julio, Woodford Reserve, Espolòn, Lunazul, and Teremana.

I found myself doing a double-take when reading this article; the 29% growth in non-alcoholic spirits since the start of 2024 is eye-catching. While overall spirits volumes dropped by 3% in the US, and alcohol-free spirits remain a small part of the alcohol-free sector compared to beer and cider—81% of servings—this growth highlights real potential. Will we see efforts to create new or refine flavors, enhance packaging, or expand distribution? There’s certainly a unique opportunity for brands to shape the future of this category. https://lnkd.in/eBdt63xy

I see a lot of fads in the beverage industry. But, the non-alcoholic spirits market is not one of them. More and more brands are entering the category as consumers demand for it continued to soar. However, not all these brands will last. With the massive increase in new no and low alcohol products, there will certainly be some consolidation. And with every new product, the quality always improves over time. Right now, we are seeing the quality of liquid, the shelf life of the liquids and the final experience that the liquid isn’t consistent with every brand yet. Here is a good quote from Campari Group head of marketing, Julka Villa regarding the category: “Not all the products are meant to stay in the market because the quality is not yet there.” Still, as brands continue to hop into the non-alcoholic trend, it’s clear that this is not a fad. #nonalcoholic #beverageindustry #beveragetrends #beverageinnovation #spiritsindustry #zeroproof

✨ What better way to celebrate World Gin Day than by exploring the latest innovations? 🍹 Gin & Genever innovation sales have reached $16.1M, marking an overwhelming +104.9% increase vs a year ago and outpacing the total category, which saw flat sales. 53% of gin buyers intend to consume their purchased gin within the same day (immediately or later that same day/evening) Want more insights on Alcoholic Beverage categories?  💡Connect with BASES to learn more about Innovation Measurement and how we can help your brand at: https://lnkd.in/gFiWpDxq #Gin #BevAl #Innovations #Brands #Facts #Marketing #Research

According to Euromonitor International, the vodka category saw a modest increase from 341.5 million nine-litre cases in 2022 to 345 million in 2023. After a period of relative stagnation, the category is experiencing renewed interest driven by trends such as lower-ABV options, ready-to-drink (RTD) beverages, and natural flavors. In the Indian market, vodka-based RTDs have emerged as leaders within the RTD segment, surpassing even the rapid growth of Tequila. This shift underscores changing consumer preferences towards convenience and diverse flavor profiles. Curious about how the world’s largest vodka brands fared in 2023? Our top-10 list features some of the industry's most influential names, reflecting their performance and impact in a dynamic market. At BottleShop, we're committed to staying abreast of industry trends and supporting liquor retailers with innovative solutions. Whether it's optimizing inventory, enhancing customer experiences, or embracing digital transformation, we're here to empower businesses in adapting to these evolving trends. Here's to the continued evolution of the vodka category and the innovations shaping its future! 🥂 #VodkaIndustry #RTD #LiquorTrends #DigitalTransformation #BottleShop #IndustryInsights

Opportunities for Premium Aperitivo Brands! In 2024, the premium aperitivo market is undergoing incredible changes and offering numerous opportunities for growth and success! What makes premium aperitivo brands so attractive? 1. Bitter Trend Bitter flavor profiles have become central to the global cocktail boom. Consumers are increasingly seeking complex and intriguing flavors, opening doors for new premium aperitivo brands. 2. Aperitivo Cocktails Drinks like Spritz and Negroni have become global phenomena. These cocktails are not only present in bars but are also increasingly being made at home, boosting the demand for high-quality aperitifs. 3. Authenticity Premium aperitivo brands bring stories of tradition, culture, and innovation. This authenticity attracts consumers who seek more than just a drink – they seek an experience. 4. Aspiration and Style With bold colors and sophisticated presentations, premium aperitifs represent aspiration and a lifestyle. They offer not just a drink but a way to express personal style. 5. Low ABV – Light Refreshment With the growing demand for light and refreshing drinks, premium aperitifs with low alcohol content are becoming increasingly popular for various occasions. What innovations and approaches will you apply to stand out in the premium aperitivo market? #PremiumAperitivoMarketTrends #LuxuryAperitifCocktailTrends #InnovativeAperitivoBrandIdeas #PremiumCocktailInnovationTrends

As we look back on the dynamic changes in the spirits industry in 2023, including the introduction of celebrity brands, RTDs, a focus on sustainability, and initiatives promoting transparency, we can expect even more exciting developments in 2024. Get ready for the rise of Asian spirits, coffee cocktails that break beyond the traditional espresso martini, and continued love for No- and Low-Alcohol Beverages. Discover the top cocktail and spirits industry trends to look out for in 2024! https://hubs.li/Q02fPJKC0 #SpiritsAndCocktails #2024Trends #BeverageTrends #CocktailsTrends #Spirits

What factors influence the market for #cocktailpremixes, and how are brands responding to consumer preferences? The premiumization trend and the emergence of artisan cocktails drive demand as #customers seek high-quality, artisanal flavors. Brands respond by prioritizing #ecologically friendly and #sustainable packaging options, reflecting consumers' growing #environmental awareness in the cocktail premix market. Explore More: https://lnkd.in/ddEQP23y Key Market Players: Bacardi, PepsiCo., Anheuser-Busch InBev Ukraine (SUN InBev) Bartesian The Cocktail Box Co. FUNKIN LIMITED Hella Cocktail Co. American Beverage Marketers #AMR #CocktailPremixes #ArtisanCocktails #SustainablePackaging #PremiumizationTrend #FlavorCombinations #ConsumerPreferences #EnvironmentalAwareness #Mixology #BeverageTrends #CraftedCocktails

Molson Coors Beverage Company has invested in Australian non-alc RTD brand Naked Life Non Alcoholic Spirits and will be bringing the company to the US in 2025. Naked Life creates non-alcoholic RTDs that are meant to reproduce the flavours of classic alcoholic cocktails but without the alcohol, calories, or sugar. This is an indication that bigger players are taking non-alc RTDs seriously, but also means that other independent brands releasing products that are non-alcoholic versions of existing alcoholic cocktails will have a much bigger competitor in the space. Brands may need to release products that have unique flavours or ingredients that aren't necessarily tied to existing alcoholic beverages in order to find space in the market.