In2Asia Export’s Post

How long does it take to launch a new brand in China? Time is money after all! Nowhere is this more true than in the largest, most competitive consumer market on earth. As a result, In2Asia have developed a 60 day China Market Starter. Launch your premium consumer brand in China quickly and effectively by combining the borderless reach ecommerce with the power of Chinese social media. Key Benefits; 📢 Build brand awareness through the power of Chinese social media.       🤝 Connect directly with Chinese consumers and build a loyal following. 📈 Establish your own ecommerce store that will work to build brand and sales. ✔ Maintain complete control over your brand, marketing spend, and pricing. ⭐ Attract attention from distributors in China as well as North and SE Asia. 🐼 Enjoy support from experienced China market specialists. In less than 2 months, you will be open for business in China 👏 🎉 Are you ready to grow profitable sales in the largest consumer economy on the planet? What are you waiting for? Contact the In2Asia Export team at info@in2asia.global to find out more about how you can launch your brand successfully in China. #chinamarket #marketentry #premium #cpg #fmcg #foodandbeverage #aussiewine #haircare #personalcare #export #sales #growth Iain Langridge 毅安Wen Liu 刘 雯

Consumer brands often share this one unusual trait when it comes to exporting to China. An almost lemming like preference to ignore expert advice and have a crack themselves to see how it goes.   When international consumer brands fail or fail to make an impact in China, it's usually because they have ignored many (or sometimes even all!) of the golden rules.   Here are my top 10   1. Never send samples to anyone in or around the China market until you have trademarked your brand. Ever. Or someone else will register your brand.   2. Don’t take shortcuts. The road to ruin in the China market is paved with good intentions, poor preparation and a lack of patience. 3. Be able to demonstrate success in your own country / market first.   4. First build brand awareness, then build sales.   5. Marketing in China is like launching a rocket. Too much fuel and you waste a lot of money, not enough fuel and you crash back to earth.   6. Make sure your products are suited to the needs, wants, tastes and preferences of your target market - Chinese consumers.   7. Always know where and for how much your product is being sold.   8. Keep control over your brand and pricing. At all cost.   9. Get your pricing right up front - both retail and wholesale - or it is probably all over before you even start.   10. Don't leave your distributor to build you brand for you. Build your brand.   Bonus rule…Connect with a China market specialist who can demonstrate success in achieving success for brands in China. They will be your guide and gate keeper along the road to success in China. #chinamarket #marketentry #brandmanagement In2Asia Export --------------------------------------------------   I'm Iain Langridge 毅安 and I use my experience in China to launch, incubate and grow premium consumer brands.   Follow or DM me to find out more.   ♻ If you found this post helpful, please share it with your network

While you are waiting for the next big export market…let’s do China! 🌏 China is the largest consumer economy in the world (measured by PPP). 👨👩👧👦 China will add 70 million people to its middle class by 2030. 🏗 There are 145 cities in China with more than 1 million people. 💥 China has 21 cities with a population greater than Sydney, Washington or Barcelona. 🚀 China’s economy is forecast to grow by at least 4.8% in 2024. E-commerce in China is growing at 15% year on year. In2Asia has a proven track record of working with and managing international consumer brands in China to achieve export success. From expert market entry consulting to ecommerce solutions, brand management, sales management, and general trade distribution, In2Asia is your winning advantage in China.   The In2Asia team have more than 15 years of experience working with premium consumer brands to achieve export success in China. The experienced China based team have access to an extensive network of distributors and retail sales channels in key export sectors such as; #foodandbeverage #wine  #fmcg #healthandwellness #personalcare #lifestyle #naturalbeauty.   If you are looking for a proven, successful, tailored approach then contact the In2Asia Export team at info@in2asia.global and request an initial conversation about how your brand can achieve success in China. #chinamarket #marketentry #brandmanagement #crossborder #ecommerce #crossborderecommerce #ecommercesolutions #internationaltrade #generaltrade #australianbusiness In2Asia Export

Are you looking for a low risk way to test the market in China? I have spoken to a lot of brands lately who want to export to China but aren't sure they want to dive in to a full-on market entry without testing the market first. So, in response I have developed a China Market Starter aimed at premium Australian and New Zealand consumer brands looking for a low key, risk free way to start their China journey. As part of the China Market Starter, participating brands will be able to build brand awareness, interact directly with Chinese consumers on social media, and generate sales via the CTS Bus Mall ecommerce platform. Key Benefits 🚀 Go from zero to selling your product in less then 8 weeks! 💥 Connect with +20 million active consumers on the CTS Bus Mall platform. 📢 Build brand awareness in the biggest consumer market on the planet. ✔ Maintain complete control over brand and pricing in the China market. 🐼 Subscribers to this package enjoy priority access to China market specialists. The China Market Starter package includes the following; 1️⃣ Market Entry and Preparation ▪ Trademark process (* TM attorney fee not included). ▪ Brand and packaging review. ▪ Competitor brand analysis (in market). ▪ Tailored China pricing model. ▪ Creation of marketing material for the China market. 2️⃣ Chinese Social Media ▪ Establish a Chinese social media account (Brand maintains ownership). ▪ Regular posts will build brand awareness and drive sales. ▪ Also includes social media follower and customer interaction. 3️⃣ CTS Bus Mall ▪ Setup and operation of the ecommerce platform. ▪ Reach to every part of China ▪ No platform fees. This is a subscription based model on a 12 month contract and is ideal for brands who are keen to start their journey on the road to success in China. DM me or email at info@in2asia.global to find out more about how this amazing offer can launch your brand in China. #chinamarket #marketentry #export #sales #growth

⚠ Five warning signs that you are getting it all wrong in China. The following are all examples taken from conversations I have had with CPG brands in the last month. 1️⃣ You bumped into your “distributor” at a trade show. 2️⃣ Your contact in China is a friend of someone from marketing. 3️⃣ You don’t know where your product is being sold. 4️⃣ You don’t know who your product is being sold to. 5️⃣ You don’t know how much your product is being sold for. Does the China market seem like a scary black box to you? It absolutely shouldn’t. A big part of my job is making the China market seem boring and ordinary. Except for the sales results of course! 75% of my clients have had a bad experience in China prior to partnering with In2Asia. It’s not uncommon, but it can definitely be avoided. If you need help with your current China strategy, Or even if you just need some clarity on how it all works, DM me for a straight shooting, no obligation Q&A call. #chinamarket #marketentry #ecommercesolutions In2Asia Export -------------------------------------------------- I'm Iain Langridge 毅安 and I use my experience in Asia to launch, grow, and manage premium consumer brands in China. Follow or DM me to find out more. ♻ If you found this post helpful, please share it with your network.

More than anything else, this is what stops consumer brands from succeeding in China. It’s not the competition. It’s not the cost of marketing. It’s not the regulatory environment. It’s not a lack of control over distributors. It’s not the lack of localised content or products. It’s Fear. Fear of failure Fear of not selling Fear of building brand first Fear of repeating other’s mistakes But there is so much to be optimistic about in China. 🌏 China is the largest consumer economy on the planet. 🏗 There are 145 cities in China with more than 1 million people. 💥 China has 21 cities with more people than Sydney, Washington or Barcelona. 🚀 China’s economy is forecast to grow by at least 4.8% in 2024. 📈 Cross Border E-commerce in China is growing at 15% per year. What’s holding you back?   #chinamarket #marketentry #success In2Asia Export ------------------------------------------- I'm Iain Langridge 毅安 and I use my experience in China to launch, incubate and grow premium consumer brands.   Follow or DM me to find out more.   ♻ If you enjoyed this post, please share it with your network

All successful consumer brands in China will eventually be faced with the same question. Signing a distribution agreement for your product in China is a significant milestone. It takes many rounds of meetings, discussion, negotiation, (and often baijiu) to get there. For the vast majority of companies this milestone has been achieved remotely, or at best, on a fly in, fly out basis. Should you continue to manage your sales channels in China remotely? IMHO, having developed, built and operated a business in China, too many companies try to manage distribution remotely, and this is usually where things start to unravel. Relying completely on your distributor to work on your behalf and in your best interests adds to the risk. A good distributor will work to align interests, activity and sales with brand expectations. At the end of the day though, their focus is on their business, not yours. I spoke to a company recently who was already exporting to China. They had no visibility at all on where (geography), how (channels), or at what price their products were being sold 😳 You can imagine the issues that had started to emerge. Having in-country resources to manage distributors and offline sales channels is crucial to your chances of success. If you can’t measure it, you can’t manage it. What hope have you got if you can’t even see it? Many of the issues faced by exporters in the China market are not unique to China, however the specific characteristics of the China market adds layers of complexity and require experienced and assured local management to deliver a successful outcome. DM me to discuss options for how you can manage your sales activity in China. #chinamarket #distribution #export #sales #growth #saleschannelmanagement In2Asia Export -------------------------------------------------- I'm Iain Langridge 毅安 and I use my experience in China to launch, incubate and grow premium consumer brands. Follow or DM me to find out more.   ♻ If you found this post helpful, please share it with your network

Not sure the China market is for you? In2Asia has launched a China Market Starter aimed at premium Australian and New Zealand consumer brands looking to start their China journey in 2024. As part of the China Market Starter, participating brands will be able to build brand awareness, interact directly with Chinese consumers on social media, and generate sales via the CTS Bus Mall cross border ecommerce platform. Key Benefits 💥 Connect with +20 million active consumers on CTS Bus Mall. 📢 Build brand awareness in the largest consumer market on the planet. ✔ Maintain complete control over brand and pricing in the China market. 🐼 Subscribers to this package enjoy priority access to China market specialists. The China Market Starter package includes the following; 1️⃣ Market Entry and Preparation ▪ Trademark process (* TM attorney fee not included). ▪ Brand and packaging review. ▪ Competitor brand and pricing analysis. ▪ A tailored China pricing model - both RRP and wholesale. ▪ Creation of marketing material for the China market. 2️⃣ Chinese Social Media ▪ Establish a Chinese social media account (Brand maintains ownership). ▪ Regular posts will build brand awareness and drive sales. ▪ Also includes social media follower and customer interaction. 3️⃣ CTS Bus Mall ▪ Setup and operation of the CTS Bus Mall ecommerce platform. ▪ Highly effective social commerce model ▪ Reach to every part of China. ▪ No platform fees. This is a subscription based model on a 12 month contract and is ideal for brands who are keen to start their journey on the road to success in China. Contact the In2Asia team at info@in2asia.global to find out more about how this amazing offer can launch your brand in China. #chinamarket #marketentry #export #sales #growth

Many have asked why I'm prioritizing China 🇨🇳 for CC Spicy 🌶‘s growth. Here's why: 👍🏼The health-conscious middle class is transitioning from purchasing luxury brands to demonstrate status. They’re focusing on their health and fitness. 🌐With nearly 1 BILLION online shoppers, China is a massive market, even for food items (https://lnkd.in/gDyFy6nC). 👩🏻💻Live stream selling is huge, surpassing traditional e-commerce platforms like Taobao (https://lnkd.in/g7a4Qc5m). 🇨🇦 Canada's top food safety ranking makes it appealing to Chinese consumers. 💰You don’t need the distributors and brokers! I’ve started talking to a few Canadian CPG brands that are interested in tapping into the Chinese market. DM me if interested! 🇨🇳 If you still think China is poor, dirty and dangerous, you’re absolutely wrong. Watch this video. https://lnkd.in/gWs5phav #china #globalexpansion #internationaltrade #dtc #cpg