🌏 Head of Global Media & Brand Finance for Film & TV | I partner brands, storytellers, & talent to create win-win situations that achieve results | Brand & Partnerships Builder | Content, PR & Marketing Strategist♟
Introducing the new model to getting films and TV shows made, "Brand Finance". . . This is Timmy and Marty for Chanel. Brands are starting to make more content, especially longer / long form content. They are rapidly positioning themselves to become the new studios. The Barbie movie is the biggest, and so far, best case study example of this. As the head of global brand finance for film and TV, I can confirm that many more projects and brands are following suit. Private equity is far and in between these days, and although global co-productions certainly come with their perks that the U.S. doesn't offer - it is still not enough to provide budgets needed for bigger projects. Brands can do that much more sustainably than other companies, and in a way that puts them in immediate win-win situations from multiple sides. They can monetize ROIs on their own IP (which already has an embedded audience / customers), content, talent partnerships, and much more. For them, the most important words are "brand value and authenticity" - and beyond that it's pretty fair game, of course depending on the story, talent, and filmmakers attached. So memorize the term "brand finance", for it will become every storyteller and producer's best friend in the very near future. And as far as reactions go to this short film that was released yesterday, the fans are now eagerly asking for a Marty and Timmy official film collaboration. All in all, the brand finance model is where it’s at - and it works. Yours Truly, IP x https://lnkd.in/d5TKeGRP
The new BLEU DE CHANEL film is an invitation to discover the many facets of a man who is forging his own path. An actor's conflict between celebrity and staying true to himself. A dialogue between Timothée Chalamet's artistic sensibility and Martin Scorsese's virtuosity. BLEU DE CHANEL, the color of a vision that is not held back by any limits. That of a quest for something bigger, something beyond what the eye can see. Directed by Martin Scorsese “Rockit” Written by Herbert J Hancock/Michael James Beinhorn/Bill O Laswell Interpreted by Herbie Hancock Discover on https://lnkd.in/ewXFQEZU
