inai (YC S21)’s Post

📣 Is INVOLUNTARY CHURN in your subscription business inevitable.....? 💰 Up to $150bn p/a is lost by subscription businesses due to this silent killer of revenue, growth and customer satisfaction. 📈 For healthy growth, subscription businesses want at least a 3:1 ratio of lifetime value V's customer acquisition costs. 🤒 Involuntary churn will have a disastrous effect on those growth<>cost ratios as it creeps up on you. Even with a robust billing system, no one is immune during the lifetime of a subscriber. ❓ Common Reasons: 🔴 Expired cards 🔴 Out of date billing info 🔴 Charge not flagged as recurring 🔴 Hard decline after fraud 💡 Do you have a robust retry strategy? 1️⃣ Split failures by soft & hard declines 2️⃣ Analyse payment decline at transaction level detail 3️⃣ Identify ineffective retry attempts and adjust the logic 4️⃣ Adopt a Smart Retry Logic 5️⃣ Segment retries by time, BIN, issuer, region, demographic and tailor the logic 👋 Wave goodbye to Involuntary Churn 🤔 💹 Focus on continually improving customer service, attracting new customers and growth, without the serious threat to any subscription company of involuntary churn. 🧠 Learn about inai (YC S21)'s REVIVE product and retry techniques to boost your recovery rates while enhancing customer experience and revenue. #SubscriptionPayments #InvoluntaryChurn #Payments #inai