Incendium’s Post

The more money startups pour into traditional marketing channels, the less return they see. For modern B2B startups, outdated strategies just don’t cut it anymore. Mark knows this all too well, so he’s put together a guide to help founders avoid these costly mistakes. This guide highlights the key marketing mistakes that can drain resources and offer actionable solutions for building a scalable, high-impact strategy. Check out the carousel below and break free from ineffective tactics. #B2BMarketing #StartupGrowth #MarketingStrategy #ScalableMarketing

🗯 Which channels should B2B startups use in their early days? It's a tricky question. Most startups need only a select set of channels when they are getting started with marketing. 👉 Swipe the carousel to know about the channels. 👉 P.S:- Every business is different. A 'one size fits all' approach never works. So make sure you consult with an expert before finalizing the marketing channels you wish to focus on. #marketing #b2bmarketing #marketingchannels #startupmarketing

“We have a small marketing budget”. What does this line by a Founder/ #CEO imply for you? Some context before you answer… As I go further down along my #MarketingConsultant journey, I continue meeting #Founders of B2B companies across different stages of growth – from seed stage startups looking for funding to 10+ yo non-funded companies. I oftentimes find myself in discovery meetings where the grand objectives of business growth and aspirations for scaling get shared, only to be followed by the statement - “We cannot invest more than <enter a small $ amount> into marketing at this point in time”. Listen, I am all for frugality in marketing. Coming from two bootstrapped yet profitable companies, I know how to stretch the dollar. Not having sufficient marketing dollars ‘right now’ is not a crime. Nor are the CEO’s growth aspirations. So if you an early stage B2B startup with limited resources, this one’s for you. 5 low cost marketing tactics that can get your #marketing engine humming. #lowcostmarketing #B2Bmarketing #marketingadvisor #marketingstrategies #frugalmarketing ------------------------------------------------------------------------------- I am Pranjalee Lahri, a B2B marketing consultant. I work with early stage startups and bootstrapped companies in SaaS and Services to set or scale up their marketing game. Follow me for more actionable #marketingtips that help you move the needle. 

Entrepreneurs in the B2B startup world face a complex web of challenges from the initial idea to success. Navigating through securing funding and crafting a marketing strategy involves critical decisions. For those overwhelmed with questions about website setup, social media, branding, or budgeting, guidance is available. We offer insights and strategies to guide entrepreneurs through their B2B startup journey. From understanding the audience to leveraging digital tools and data, our guide covers essential steps for navigating the path with expertise. 🚀 https://ow.ly/4yG750QXlO9

Why are startup founders and CEOs so reluctant to invest in strategic marketing? Did you answer "because they can't afford it"? Alright, so why is that? Because they need to spend their limited funds on demonstrating product-market fit and generating early traction? No doubt. But then what happens? They need to scale beyond those early adopters and start selling to people they've never met at companies they've never encountered. Sounds like a great time to start some strategic marketing, doesn't it? Actually, no, it doesn't. It sounds way too late. They should have started marketing 12-18 months earlier to build trust and earn mind share with those prospects. This message often isn't lost on founders and CEOs. It's their investors who are the problem. They're the ones who squeeze marketing out of the "use of funds" statement and keep a tourniquet around marketing spend for longer than they should. Whether you're an investor or an entrepreneur, please take this to heart: Start strategic marketing a year earlier than you think you should and you'll probably only be six months late to the party! #b2bcontent #b2bmarketing #b2bcontentmarketing #marketingstrategy #marketingleadership #strategicthinking

⚖️ Balancing Strategy and Execution: A Startup's Dilemma ⚖️ Startups often face the challenge of balancing strategic planning with the day-to-day execution of marketing activities. It’s tempting to spend excessive time crafting the perfect strategy, but remember, action is where the magic happens. 🚀📊 While it’s crucial to develop a well-thought-out marketing plan, the real success comes from putting those plans into action and iterating based on real-world feedback. A solid strategy is the foundation, but without execution, it remains just a concept. For B2B startups, this means not only designing a comprehensive lead-generation plan but also actively engaging with prospects. For SaaS companies, it’s about balancing feature development with targeted user acquisition campaigns. Consumer goods startups must ensure that their marketing strategy translates into compelling campaigns that drive sales. Striking the right balance between planning and doing can accelerate your growth and ensure you’re not just talking the talk but walking the walk. Need help finding that equilibrium? Let’s chat about optimizing your approach! #StartupGrowth #MarketingStrategy #Execution #B2BMarketing #SaaS #ConsumerGoods

The best advice for #startups and those in #marketing is to be willing to reduce your prices initially. Once you've established a true benefit of your services and can consistently deliver on that promise, you can consider more competitive pricing. In the beginning, you need more clients to refine your systems and processes. Even the best companies continue to improve, so strive to be the top provider while offering industry-best pricing. Later, you can gradually increase your rates. Focus on building customer volume, gathering essential data, and watching your success rates soar as you expand your customer base and profits.

Startups often think they're at a disadvantage compared to big companies. But hey, with the right mindset and tools, you can level the playing field. Overcome those doubts and you'll find your team's productivity and innovation skyrocketing. Ready to transform your startup's digital marketing game? Download our Free B2B Marketing Plan Template and start playing in the big leagues today. Share your startup's success story below! #B2BStartups #DigitalMarketing #GrowthStrategy

Startups often think they're at a disadvantage compared to big companies. But hey, with the right mindset and tools, you can level the playing field. Overcome those doubts and you'll find your team's productivity and innovation skyrocketing. Ready to transform your startup's digital marketing game? Download our Free B2B Marketing Plan Template and start playing in the big leagues today. Share your startup's success story below! #B2BStartups #DigitalMarketing #GrowthStrategy

Early-stage businesses that invest in #Marketing send trust signals throughout the marketplace, especially to investors. Those who are not investing are striking out looking. Never getting the bat off their shoulder and taking a swing to give their teams an opportunity for success. #InvestInMarketing #EarlyInvestment #BusinessGrowth #TrustSignals