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An Adalytics report released this week revealed that, with the exception of The Basis Technologies, Trade Desk and Kargo, the majority of ad tech companies are still transacting on MFA sites. Do you know where your ads are showing up? Our partnership with Jounce Media proactively applies a blocklist to the everchanging landscape, ensuring that your ads are in the right place. Stay ahead of the game and partner with us to safeguard your advertising efforts. #AdTech #BasisTechnologies #Adtech #Advertising #Partnership https://lnkd.in/ddsJtHnZ

Digital isn't just moving fast, it's F1 fast - accelerating, weaving and constantly adjusting to move even faster. As a result, consumers are increasingly savvy about advertising practices; they now expect ads to be tailored, efficient, and respectful of their privacy. In this Ask the Expert segment, Experian examines how advertisers can rise to the challenge of delivering relevant, privacy-conscious ads. Learn effective strategies to improve ad experiences and foster stronger customer connections. Featuring Brian Mandelbaum of Attain, Mike Petrella of United Airlines, Joshua Lowcock of Quad, and Michael Richardson of Samsung Ads. Easy click, easy watch.

Just landed off the plane ✈️ , and we’re excited to announce a new advertising campaign with Sub40. At ETS Rubasha Media, I firmly believe in authenticity and partnering with brands that align with my lifestyle. This allows us to tell meaningful stories and help brands achieve real returns on their investment by running ads where their consumers are—ensuring maximum visibility. Why do E-Commerce brands approach us? Because our advertising speaks the consumer’s language. When your content resonates with your audience, the results will always lean in your favor. Partnering with reliable creators like us—creators who are intensely driven to deliver value with a quick turnaround—is why we’re building the next billion-dollar creator company. If you need help with your UGC advertising, feel free to reach out. Let’s take your e-commerce brand to the next level. s@rubashamedia.com #personalbrand #ugc #marketing #influencermarketing

If you're an eComm, you probably need to spend more. We see this consistently with early stage e-commerce brands -- underspending with ad dollars given the outcome the business requires to get to breakeven or beyond. It goes like this... The ad budget set based on what is comfortable or safe. That budget is given to the marketing team/agency, alongside a set of unreasonable expectations for what the arbitrarily set budget will produce in terms of revenue and ROAS. Expectations didn't have a chance of being met because, mathematically speaking, they weren't realistic. It doesn't work, everyone is mad. And I get it! Driving ad spend without clarity on what the dollars need to produce to get to breakeven+ is dangerous. We built PentaneEFX to solve this problem. #ecommerce #profitability #paidmedia #agency https://lnkd.in/gUjz-zZf

The proliferation of new ad networks across various industries, such as United Airlines and Costco, highlights a trend where companies leverage their extensive consumer data to capture ad revenue. Our very own, Steven Frey, calls out the challenge marketers face in discerning which new ad networks are genuinely committed to long-term success versus those quickly set up to capture incremental revenue.

My buddy Sean Frank of Ridge believes that MER (Media Efficiency Ratio) is the key metric for growing your DTC brand. Simply put this measures the total revenue return for every dollar you spend. This isn’t ROAS as it’s measured in your ad platforms (Meta, Google, TT, etc.). This is total money in and total money out. The gold standard (for him) is 3x. For every $1 you spend in marketing, can you drive a total of $3 in revenue? So what is the BEST way to positively impact MER? Try to lower your ad costs or optimize to get efficient? Nope. Over time ad costs always go up. Try to improve your conversion rate? Sure, but that will always hit a ceiling. Try to improve LTV? Do it, but know that you could go broke waiting for LTV that is still 3-12 months away from being collected. Sean’s take? Improve AOV and improve margins. Sell higher priced stuff with better margins. Agree or disagree?

100% of our clients doing $500k+/mo use the Lollapalooza Effect coined by Charlie Munger. It means multiple things create big outsized wins. Not just 1 thing. Here are the 5 things that our top clients do to scale their business: 1. Ad creative - create ads that turn strangers into happy customers. 2. Financial Clarity - No bro scaling. Put your profit targets in writing. 3. Paid Ads on Meta & Google - Meta ads always work. If they don’t, it’s a pricing, offer, or funnel problem. Not the ad platform. 4. Website CRO - Revenue per session above $2.50. Always be improving this. 5. Email Retention Marketing - Our top clients send 20+ emails a month. Avoid spending time and money on lottery ticket initiatives. Just do the important things very well. Follow for more.

“When you run an ad on Google for a Venice canal ride experience, for example, you can immediately see the return based on how many people clicked on your link and paid for your service. The problem is constantly bidding against your competitors for the best ad placement on Alphabet Inc.’s Google, Meta Platforms Inc.’s social networks and others can get expensive. At some point, convincing people to come to you directly via … brand marketing because they are attracted to your company’s values and reputation may be a better use of some of those advertising dollars.” At ZIPPYAR there is no bidding. The business model is simple, Pay for content watched (P4W) and Pay for Engagement (P4E). Brands focus on building the relationship with customers using video. #marketing #advertising

The introduction of new ad networks continues apace. Late last week, United Airlines became the first airline to unveil a media network with its rollout of Kinective Media℠ by United Airlines. It’s not the only new media network, of course. News of Costco Wholesale’s new yet unnamed ad network, which is now reportedly in beta tests, trickled out last week. And a few weeks prior, JPMorgan Chase & Co. added its own offering to the mix, Chase Media Solutions, making it clear that marketers need to add Financial Media Networks (#FMNs) to the growing list of ad networks to watch. In this piece by Kristina Monllos, we speak to Jennifer Kohl of VML, Richard Nunn, Rich Muhlstock, and Steven Frey of Media by Mother.