Black people eating chicken is a common stereotype and one that has landed some brands in trouble. It was used in the government’s campaign against knife crime when they released chicken boxes with the hashtag ‘KnifeFree.’ You can find the Knife Free campaign here: https://loom.ly/Lbcz994 MP Diane Abbott said of the campaign, “Instead of investing in a public health approach to violent crime, the Home Office have opted for yet another crude, offensive and probably expensive campaign. They would do better to invest in our communities not demonise them.” Uber Eats used the same stereotype in their Black History Month campaign when they used an image of a Black woman eating chicken. You can find the Uber Eats campaign here: https://loom.ly/QZ3YAso This too was met with tweets criticising the campaign such as “How is using a stereotypical picture of a black woman eating chicken for your black history month promo meant to celebrate black history let alone dismantle racism? @ Uber Eats I just don’t understand the logic.” How could this have been avoided? An important step is putting aside the time to research the representation and history of the individuals you’re representing. Connecting with and listening to those communities is one of the easiest ways to avoid stereotyping. You can find communities on various social media platforms and do a quick Google if you’re unsure of any terms. Not sure if your content includes stereotypes? Sign up to the Inclued waitlist to be the first to have access to our resources and content checkers. You can sign up here: https://loom.ly/GKbMYiQ #BlackHistoryMonth #InclusiveMarketing
InClued.ai’s Post
More Relevant Posts
-
Even subtle missteps can have unintended negative consequences. Our Inclusive Text Checker provides the peace of mind you need to ensure your words resonate positively with your audience. Acting as a safety net, our tool will help you identify and replace potentially harmful language in your text. Read more about our Text Checker here: https://lnkd.in/eYRH-WTD #InCluedAI #TextChecker #InclusiveLanguage
-
-
Rules to job ads are constantly changing, but the commitment to a diverse workforce is not. Recruitment Mode on InClued AI’s Text Checker is specifically designed to help you attract diverse talent with ease. Our Text Checker scans for more than just gendered language—it highlights terms that could unintentionally exclude talented candidates from all backgrounds. You can sign up here: https://lnkd.in/d9NTuw3n #InclusiveHiring #DiversityMatters #Recruitment
-
-
Gender-coded language in job ads plays an important role in who applies. Women tend to avoid roles with masculine-coded language and men may feel less drawn to ads with feminine-coded terms. Without inclusive, neutral language, companies unintentionally favour one gender, limiting access to a diverse talent pool and perpetuating gender imbalances in the workplace. Want to attract more diverse applicants? Start by checking your job ads. #InclusiveHiring #DiversityInRecruitment #InclusionAndDiversity
-
-
Gender-diverse companies significantly outperform their peers. There’s a 48% gap in performance between the most and least diverse businesses. This isn’t just about fairness: it’s about results. Does your company prioritise gender diversity? #InclusiveWorkplace #GenderDiversity #InclusiveLanguage
-
-
Is the language in your job ads unintentionally limiting your talent pool? Discover how gender-coded language can impact who applies for your roles and how to avoid it. Our latest blog outlines some examples and explores how subtle language choices can reinforce gender stereotypes. Learn how to create inclusive job ads that speak to everyone. Read the blog here: https://lnkd.in/eA-HyGRu #GenderNeutralLanguage #DiversityInRecruitment #InclusiveLanguage
-
-
You can make your job descriptions and marketing campaigns more inclusive with a free plan for InClued’s Text Checker! Our AI-powered tool helps you create copy that reflects your company’s values, saving you time and protecting your brand from outdated and potentially harmful language. Together, we can start creating an inclusive world, one word at a time. Sign up for a free plan today! You can sign up here: https://lnkd.in/d9NTuw3n #AI #InclusiveHiring #BrandProtection
-
-
Gender-coded language refers to words or phrases associated with stereotypical gender traits. These subtle cues can shape how people perceive roles or individuals based on societal views of masculinity and femininity. For example, in job ads, terms like “assertive” or “competitive” may signal masculine qualities, while “supportive” or “nurturing” can align with femininity. This language can unintentionally make a role appear better suited to one gender. Being mindful of this language is key to making inclusive job ads and attracting diverse talent. #InclusiveLanguage #GenderCodedLanguage #DiversityAndInclusion
-
-
Inclusive language is not just about avoiding disrespectful words, whether that be slang or terminology. It’s also using the language that marginalised communities prefer and request. Using terms that should only be used within certain communities is something else to consider. Communities to consider when thinking about inclusive language include, but are not limited to, different ethnicities, religions, body types, genders, people with disabilities and socio-economic statuses. #IncluisveLanguage #WordsMatter
-
