INCRMNTAL’s Post

Amazon Prime Video Adds More Ads, But Promises a "Very Light Load" Amazon Prime Video is piling on even more ads, but don't worry, they're starting with a "very light load". This means you'll see more commercials, but they're not planning to overwhelm you just yet. Stay ahead of the game and adjust your viewing habits accordingly. #AmazonPrimeVideo #StreamingServices #Advertising #DigitalMarketing #PurpleCowServices #PCIS #MUB #PurpleCow #OnlineAdvertising #StreamingAds #AdvertisingOnStreamingServices #PurpleCowServices #DigitalMarketingAgency

Amazon Prime Video Adds More Ads, But Promises a "Very Light Load" Amazon Prime Video is piling on even more ads, but don't worry, they're starting with a "very light load". This means you'll see more commercials, but they're not planning to overwhelm you just yet. Stay ahead of the game and adjust your viewing habits accordingly. #AmazonPrimeVideo #StreamingServices #Advertising #DigitalMarketing #PurpleCowServices #PCIS #MUB #PurpleCow #OnlineAdvertising #StreamingAds #AdvertisingOnStreamingServices #PurpleCowServices #DigitalMarketingAgency

From the 5th of February, Amazon Prime Video is planning to include adverts.   *Cue lots of sighs from consumers but cheers from advertisers*   So, what does this change mean for customers? Well, customers will need to pay an extra £2.99 a month if they want to avoid adverts. Whilst Amazon claim their aim is to have ‘meaningfully fewer ads than linear TV and other streaming providers’, the news, as expected, has not received the greatest reaction from customers, with some saying that the “streaming bubble had burst” and others promising to cancel their membership.   However, for advertisers, the news is a warm welcome and given that Disney+, Netflix, Paramount Global, Roku, Hulu all already include ads, it is not a surprise either.   Amazon is estimated to sell about $3 billion in video ads in 2024, with an additional $1.8 billion coming from ad-avoiders. This, along with the money spent within Prime Video, will likely exceed the $5.16 billion revenue reported for 2022. Subscriber numbers are projected to increase from 167.2 million in 2023 to 171.8 million for 2024… it may be the perfect time to take advantage of the introduction of ads. With CTV capabilities, we’ll be able to target audiences really well, a huge benefit to your brand. 👍   If you’d like to know more, please get in touch with our TV team today! #tvadvertising #mediaplanning #mediabuying #mediaindependent (Image: Oleg Krugliak / shutterstock.com)

Exciting news in the streaming ad space! 🚀 Amazon Prime Video has exceeded its upfront ad sales goals, landing over $1.8 billion in commitments for 2025. With an estimated 115 million US viewers and major content investments like a $1 billion/year NFL deal and $1.9 billion/year NBA partnership starting in Q4 2025, Prime Video is positioning itself as a major player in the streaming ad market. BofA Securities projects Prime Video could generate $3.5-4 billion in ad revenue by 2025, representing 5-6% of Amazon's total projected ad revenue. While still trailing Disney and NBCUniversal's $9 billion and $7 billion in upfronts respectively, Amazon's strong performance signals advertisers are seeing promising ROI on the platform. Key factors driving Prime Video's ad potential: Large ad-supported user base Expanding premium content slate Innovative ad formats Rich data & measurement capabilities As the streaming wars heat up, how do you see Amazon's ad-supported model impacting the industry? Share your thoughts below! #StreamingMedia #AdTech #AmazonPrime #DigitalAdvertising #ContentStrategy

As CTV advertising continues its ascent in 2024, Pathlabs has taken advantage of it by securing access to new inventory available on Amazon Prime Video. 🚀 We just dropped a blog about this new release and how our agency partners can expand their CTV strategy to include Amazon Prime Video. Take a look! 📺 Are you excited about this new advertising opportunity? Comment below. 🔍 https://lnkd.in/g8Utfwq5 #ctvadvertising #videoadvertising #amazonprimevideo

We’ve been waiting to share this for a while and are already ahead of the game planning for clients. Give me a shout on here or drop me an email sean@mostlymedia.co.uk #mediaplanning #amazonprime #targetedadvertising

Amazon launched Prime Video ads last week and it could redefine the playbook for media buyers and advertising platforms alike. Traditionally, platforms like The Trade Desk have been the go-to for media buyers. However, Amazon's entrance into this space brings a compelling proposition to the table—direct access to a treasure trove of first-party consumer data in an industry where the precision of targeting can make or break an ad campaign. Of the streaming platforms, Netflix continues to lead in profitability and ARPU (average revenue per user) growth thanks to tier streamlining, price increases, and freeloader monetization ( cracking down on password sharing, etc.). But, Amazon's wealth of data could potentially rival Netflix's stronghold, offering advertisers unprecedented targeting capabilities and efficiency. The question now for media buyers is whether to manage individual channels directly or to operate through CTV platforms. My takeaway: the streaming wars are evolving, with data and direct advertising access becoming new battlegrounds. The future of streaming is not just about content—it's also about how intelligently brands can reach viewers in the fragmented landscape. And, with Amazon Prime Video stepping into the advertising ring, it's a clear signal that the battle for viewers' attention is heating up. 🔥 #StreamingWars #DigitalAdvertising #CTV #AmazonPrimeVideo #Netflix #MediaBuying

Netflix is creating its own advertising technology platform to handle ads directly, moving away from relying on third-party services like Google and Amazon. This change comes after Netflix introduced an ad-supported subscription tier in late 2022. By developing its own ad server, Netflix aims to better personalize and target ads for its 270 million subscribers using direct user data. This could potentially increase its advertising revenue and enhance the viewer experience by making ads more relevant. Netflix plans to experiment with new ad formats, such as "episodic" campaigns that tell a story over a series of ads, making the ad experience less disruptive. The company will also partner with platforms like The Trade Desk and Google's ad services to expand its ad-buying capabilities. This move signals Netflix's ambition to compete with major tech companies in the advertising space and could significantly impact both the streaming and advertising industries. #Netflix #AdTech #DigitalAdvertising #DigitalMarketing #Advertising

From the Journal: Amazon .com has thrown a wrench into Netflix ’s #advertising plans. Netflix is charging less for ads and embracing new offerings such as product placement, according to ad buyers, as the #streaming company looks to keep expanding an ad business that faces growing competition. The streaming ad market was upended earlier this year when Amazon converted its entire Prime Video subscriber base to a new ad-supported version, giving customers a chance to switch back to ad-free streaming for an extra $2.99 a month. Prime Video’s large ad-supported subscriber base means it has a significant amount of ad inventory that is affecting the negotiations that Netflix, YouTube , #TV networks and other streamers are having with advertisers as they commit to buying billions of dollars in commercial time for the coming TV season—a process known as the “upfronts.” The e-commerce company is driving down ad prices for everyone, analysts and ad buyers said. Netflix is asking some brands to pay roughly $29 to $35 for reaching 1,000 viewers, according to advertisers and ad buyers, a significant decrease from the $39 to $45 that it charged some advertisers last summer. Netflix’s reduced ad rates are closer to what Prime Video is looking to charge, according to ad buyers, who are pressuring Prime for even cheaper pricing. While Amazon doesn’t disclose subscriber numbers, it has said the ad-supported tier of Prime Video has an average reach of 115 million monthly viewers in the U.S. By contrast, Netflix told advertisers at its star-studded presentation last month in New York City that its ad tier reaches 40 million global monthly active users—a significant jump from the 23 million users the company disclosed in January. “Amazon in many ways is building the killer app,” said John Terrana, chief media officer at the ad firm VaynerMedia . It has “premium content, live #sports, immense scale,” and advertisers can target ads to their customers and can often see if a viewer bought the product on the platform, he added. Netflix’s pitch for upfront ad dollars comes at an inopportune time. Several ad-holding companies, which spend billions of ad dollars across different media players annually on behalf of their advertising clients, are currently competing to win Amazon’s lucrative ad-buying account. As part of that contest, many of the agencies might promise to commit to buying a significant amount of ad time from Amazon on behalf of their clients to curry favor during the pitch, according to ad buyers.  Amazon is one of the biggest advertisers in the world. It spent $20.3 billion on advertising and other promotional costs last year, according to the company’s annual report.

Amazon Prime Video including advertising... To be fair when they set their minds to it Amazon normally get things right pretty quickly. Consumers tend to be at the heart of all the do, so I'm guessing that as viewers we won't hate it, but with the incredible targeting options available advertisers will absolutely love it. #mediabuying #mediaplanning #mediaagency #independentagency #video #ctvadvertising #tvadvertising