Independent Strong’s Post

Transitions Optical has launched a new marketing campaign for its #TransitionsGENS lenses that’s geared directly toward consumers. The goal of the campaign is to boost consumer awareness and connect them with Transitions qualified eye care locations. The campaign will drive potential buyers to the “Where to Buy Transitions” online locator on the Transitions website. Read more about the new campaign here: https://lnkd.in/e63ifa2B #optometry #opticianry #optometrist #optician #eyecareprofessional #ecp #IECP #independenteyecareprofessional #privatepractice #optometricphysician #optometrystudent #independentpractice #independentstrong #independentODs Rose Harris Fabrizio Uguzzoni Chrystel Barranger

Do you struggle to operate your practice at peak efficiency? Mick Kling wrote about how setting your practice up with step-by-step systems can empower your staff and optimize efficiency. He wrote: "Operating your business with systems empowers your team and gives you the flexibility to choose your level of involvement, thus freeing you to enjoy more of the rewards of practice ownership." Read the full story here: https://lnkd.in/eCZDUTiu #optometry #opticianry #optometrist #optician #eyecareprofessional #ecp #IECP #independenteyecareprofessional #privatepractice #optometricphysician #optometrystudent #independentpractice #independentstrong #independentODs

What are the top 5 mistakes that cold start practices make? Jennifer Stewart shares insights into what she's noticed are the biggest mistakes that cold starts make: 1. Buying equipment they don't need (or have a plan for) 2. "It's always been done this way" 3. Making emotional decisions 4. Spending all the time IN the practice 5. Not asking for help Read the full article to learn how to overcome these common mistakes: https://lnkd.in/e73FNSTZ #optometry #opticianry #optometrist #optician #eyecareprofessional #ecp #IECP #independenteyecareprofessional #privatepractice #optometricphysician #optometrystudent #independentpractice #independentstrong #independentODs

Is it time for you to do some staff training? Carissa Dunphy, ABOC shared her top five tips with Independent Strong readers on how to simplify staff training and make the most of the time: 1. Schedule an appointment. 2. Rely on industry representatives for support. 3. Train using a case-by-case basis. 4. Access training resources from professional relationships. 5. Continuing education for no credit. Read the full article here: https://lnkd.in/exgvYgZS #optometry #opticianry #optometrist #optician #eyecareprofessional #ecp #IECP #independenteyecareprofessional #privatepractice #optometricphysician #optometrystudent #independentpractice #independentstrong #independentODs

Is now the time to add a specialty to your practice? Steve Vargo, OD, MBA explored the ins and outs of this question, highlighting the potential benefits of specialty practice. He wrote: "If adding a specialty is aligned with the doctor’s passion and interests, it can vastly improve career satisfaction and lower burnout. Specialty care adds a profit center to your practice, while simultaneously restoring the joy of practicing eye care." Read the full story here: https://lnkd.in/e8Q3vyVB #optometry #opticianry #optometrist #optician #eyecareprofessional #ecp #IECP #independenteyecareprofessional #privatepractice #optometricphysician #optometrystudent #independentpractice #independentstrong #independentODs

Do you have a plan in place when it comes to purchasing new equipment in your office? Aaron Neufeld, O.D. wrote about the ways that practitioners can utilize a Cost Benefit Analysis (CBA) to ensure that all equipment purchases are efficient, effective, and free of financial mistakes. He wrote: "Purchasing equipment is not nearly as simple as 'buy it and watch it print money.' A thorough CBA can uncover a lot of details that go into how a capital investment can affect a practice’s bottom line. It is important to get all the details on a piece of equipment and understand how it fits into your practice’s workflow before pulling the proverbial purchase trigger. "Due diligence through a Cost Benefit Analysis can determine whether that shiny machine will be a building block towards higher profits or an expensive paperweight." Read the full story here: https://lnkd.in/e_NniZzA #optometry #opticianry #optometrist #optician #eyecareprofessional #ecp #IECP #independenteyecareprofessional #privatepractice #optometricphysician #optometrystudent #independentpractice #independentstrong #independentODs ODs on Finance®

Do you know how to communicate with your patients about the cost of out-of-pocket treatments? Dr. Janelle Davison shared the ways that having direct communication with patients about the cost of their treatments will build trust and foster loyalty while bringing in more revenue to your practice. Read the full article here: https://lnkd.in/eKpX5sV6 #optometry #opticianry #optometrist #optician #eyecareprofessional #ecp #IECP #independenteyecareprofessional #privatepractice #optometricphysician #optometrystudent #independentpractice #independentstrong #independentODs

New content is live NOW on Independent Strong! -Professional Editor Dr. Jennifer Stewart shared her fall reflections, including how ECPs can keep their offices fresh and new for the fall season. -Ariel Cerenzie, OD, FAAO, FSLS broke down everything optometrists need to know about the economics of myopia management. -Courtney Garceau wrote about how ECPs can strengthen their relationships with their sales reps to improve their practices overall. -Ric Peralta, ABOC, HFOAA, Healthy Sight Ambassador discussed the ways ECPs can boost their patients' experience in their practices. -EssilorLuxottica shared the benefits of independent ECPs becoming members of #EssilorExperts. -Jennifer Stewart also shared the top five mistakes that many cold start optometry offices make -- and how to fix them! Read it all here: https://lnkd.in/ew_whVqV #optometry #opticianry #optometrist #optician #eyecareprofessional #ecp #IECP #independenteyecareprofessional #privatepractice #optometricphysician #optometrystudent #independentpractice #independentstrong #independentODs

Have you considered adding a virtual assistant to your practice? Alireza Somji shared his experience with a virtual assistant with the Independent Strong readers earlier this year. He wrote: "There are so many areas a virtual assistant can improve the patient experience and the overall flow and operation of a practice. As our services increase, we may consider adding more virtual team members. I have no regrets about adding a virtual team member, and wish I had done it sooner." Read the full article here: https://lnkd.in/eVtkQfMz #optometry #opticianry #optometrist #optician #eyecareprofessional #ecp #IECP #independenteyecareprofessional #privatepractice #optometricphysician #optometrystudent #independentpractice #independentstrong #independentODs #virtualassistant #virtualemployee

Is your current practice and career path aligned with your biggest passions in optometry? This month, Professional Editor Dr. Jennifer Stewart is encouraging practitioners to identify their passions and let that be the driving force in your practice. She wrote: "As you head into the fall and reset for another season of practice, I urge you to look inward and ask yourself the same question. How can you spend more time building the practice that challenges you, supports you, and fulfills you? What do you really enjoy in optometry, and can you find a way to do more of that?" Read the full article here: https://lnkd.in/dWPBbFPc #optometry #opticianry #optometrist #optician #eyecareprofessional #ecp #IECP #independenteyecareprofessional #privatepractice #optometricphysician #optometrystudent #independentpractice #independentstrong #independentODs