As a continuation of the study on de BEST AGENCIES TO WORK FOR, according to professionals working in agencies (both creative and media), SCOPEN analyzes in its BEST MARKETER TO WORK WITH Study, the most attractive brands in South Africa for these same professionals, and the qualities that an ‘ideal’ client should have. The field work was carried out between the months of July and September 2023 and a total of 200 professionals have been interviewed (155 from creative agencies and 45 from media agencies). Johanna McDowell outlines the main characteristics that the South African interviewees mention when they talk about those that a brand must have to be considered an ‘ideal’ client, and reveals the clients that come closest to this definition of ideal. #BestMarketerToWorkWith #BestClients Johanna McDowell Nikki Munsie
Independent Agency Selection (IAS)’s Post
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As a continuation of the study on de BEST AGENCIES TO WORK FOR, according to professionals working in agencies (both creative and media), SCOPEN analyzes in its BEST MARKETER TO WORK WITH Study, the most attractive brands in South Africa for these same professionals, and the qualities that an ‘ideal’ client should have. The field work was carried out between the months of July and September 2023 and a total of 200 professionals have been interviewed (155 from creative agencies and 45 from media agencies). The professionals were also asked about the brands with which they would like to work (more aspirational, due to the visibility and impact of their communication). Johanna McDowell reveals the results. #BestMarketerToWorkWith #BestClients Johanna McDowell Nikki Munsie
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🌟 Partner with Africa AD Agency 🌟 At Africa AD Agency, we offer expert guidance to help you avoid common pitfalls and make informed, strategic decisions. Here’s how we can help: - **Thorough Market Research**: Understand the market and your capabilities. - **Clear Communication**: Align your team with your strategic vision. - **Regular Reviews**: Adapt and refine your strategies as needed. - **Creative Solutions**: Stand out with innovative marketing campaigns. Don’t let strategic errors be the end of your business story. Let us help you write a successful one! #BusinessSuccess #StrategicPlanning #AfricaADAgency #Africa
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🔊These are the Top #Creative Agencies in #SouthAfrica , rated by marketers in the region 👇 Top 3 Agencies based on Market Perception: #1 Ogilvy South Africa #2 Joe Public #3 TBWA\ South Africa Top 3 Agencies based on Competitor´s Opinion: #1 Ogilvy South Africa #2 Accenture Song #3 NET#WORK BBDO Top 3 Agencies based on Client Satisfaction: #1 Promise Agency #2 Brave Group #3 Black Powder Agency Top 3 Agencies based on Spontaneous Awareness: #1 Ogilvy South Africa #2 Joe Public #3 TBWA\ South Africa Top 3 Agencies based on Creativity: #1 Joe Public / Ogilvy South Africa #2 #3 TBWA\ South Africa Top 3 Attractive Agencies: #1 Joe Public #2 Ogilvy South Africa #3 TBWA\ South Africa Top 3 ‘ Ideal ’ Agencies: #1 Ogilvy South Africa #2 Joe Public #3 Accenture Song Congratulations! The latest SCOPEN report - AGENCY SCOPE South Africa - is based on over 315 marketers interviewed, representing 220 brands 👉https://lnkd.in/dVdUU5Fp #AGENCYSCOPE #TopAgencies #SouthAfrica
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The Secrets of Print Media Monitoring 🗞️🔍 From newspapers to digital publications, discover how we track your brand across South Africa and 17 African countries. Watch our new video to see how this can transform your media strategy. #novusgroup #mediamonitoring #brandinsights
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The Secrets of Print Media Monitoring 🗞️🔍 From newspapers to digital publications, discover how we track your brand across South Africa and 17 African countries. Watch our new video to see how this can transform your media strategy. hashtag #novusgroup hashtag #mediamonitoring hashtag #brandinsights
The Secrets of Print Media Monitoring 🗞️🔍 From newspapers to digital publications, discover how we track your brand across South Africa and 17 African countries. Watch our new video to see how this can transform your media strategy. #novusgroup #mediamonitoring #brandinsights
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Beyond Media is growing up
Beyond Media Cambodia is growing up. New partners will come soon. Here is a presentation of our agency which gives a good overview of our work during these first 3 years. A huge thanks to our partner in Paris Be RP and to H.E Pen Bona
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🔉These are the Top 10 #Media Agencies to work for in South Africa 👇 #1 Mindshare South Africa #2 The MediaShop #3 PHD Media South Africa #4 Carat South Africa #5 Wavemaker South Africa #6 OMD South Africa #7 Publicis Media #8 Meta Media #9 Starcom South Africa #10 UM Worldwide Congratulations! 👉These are results from the latest SCOPEN study (BEST AGENCY TO WORK FOR), based on 200 creative and media agency professionals interviews in South Africa, to discover which are the best agencies to work for. #SCOPEN #BestAgencytoWorkFor #BestAgencies #SouthAfrica Independent Agency Selection (IAS)
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The African continent is experiencing rapid digital transformation, presenting a wealth of opportunities for businesses like Africa AD Agency. To stay ahead of the curve, it’s imperative to understand the emerging trends shaping the African digital landscape. This blog post will delve into key trends, their implications, and how Africa AD Agency can leverage these insights to deliver impactful marketing campaigns. #Digital #Africa #DigitalMarketing #AfricaADAgency
Navigating the Evolving African Digital Landscape: Trends and Opportunities for Africa AD Agency
https://www.africaadagency.co.za
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Specialising in logistics, transport, trade and all things supply chain, I help communication and marketing executives and CEOs to develop and implement campaigns that work and grow their organisations.
Did you know ❓ Africa has over 2,000 languages. There are an estimated 1,300 to 3,000 distinct ethnic groups in Africa. Africa has the world's youngest population, with a median age of 18.4 years in 2023. Africa also has the world's fastest-growing mobile phone market, with high penetration rates in many countries. This creates opportunities for mobile-based communication strategies. https://lnkd.in/d-rDQBtH
Dear Brands and PR friends Africa is 54 nations, not one. A successful PR strategy in South Africa won't work in Nigeria. Here's how to navigate this dynamic continent and PR efforts: 1. Localise, Localise, Localise: Research your target audience and tailor messages for each market. 2. Partner with Local Experts: Leverage their cultural understanding and media knowledge. 3. Go Micro, Think Macro: Local media often has stronger audience connections. 4. Storytelling sells narratives that resonate on an emotional level. 5. Be Authentic: Showcase genuine connections with African communities.
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5 Tips to prepare your entry into the French market 🇫🇷✨ Entering the French market is a thrilling adventure, filled with opportunities and challenges. To help you navigate this journey successfully, here are five essential tips to develop effective PR and communications strategies: Understand the local culture and consumer behavior 🇫🇷 French consumers value quality, tradition, and authenticity. Take the time to understand their preferences, shopping habits, and what drives their loyalty. Adapt your marketing strategy 📈 Customize your marketing campaigns to resonate with French sensibilities. Use localized content, tailor your messaging, and consider cultural nuances to better connect with your audience. Build strong relationships with local media 📰 Establishing a presence in local media is crucial. Develop relationships with French journalists, bloggers, and influencers to enhance your brand's visibility and credibility. Navigate legal and regulatory requirements ⚖️ Ensure compliance with French laws and regulations, including those related to advertising, data protection, and product standards. Seeking legal advice can help you avoid potential pitfalls. Leverage local partnerships 🤝 Collaborating with local businesses or agencies can provide valuable insights and resources. Partnerships can help you navigate the market more effectively and establish a stronger local presence. Are you ready to make your mark in France? 🇫🇷 Connect with us to learn how our expertise in comms and PR can guide your successful entry into the French market. Let's start this exciting journey together! #FrenchMarket #BusinessExpansion #MarketingStrategy #Localization #InternationalBusiness
