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#VideoonDemand Market is expected to grow at a CAGR of over 15% between 2024 and 2032, Read More: https://lnkd.in/dy-XBB8W Key Players; Netflix Google Apple #VODServices #LiveStreaming #OnDemandStreaming #LiveStreaming

💡 Questioning the Norm: What happens when the streaming giant introduces ads in its content? Amazon Prime Video's move to venture into ad-supported viewing could reshape the advertising landscape and user experience. 📈 Revenue Forecast: Morgan Stanley foresees Prime Video ads generating $3.3 billion in 2024, reaching $7.1 billion in ’26. Are we witnessing a game-changer in the streaming industry? 💬 Disruptive Shift: MoffettNathanson predicts Amazon's entry will impact cable networks and AVOD players. Will this move redefine how we consume content? 🌐 Untapped Potential: With the ability to reach 115 million viewers in the U.S. alone, Amazon Ads aims for a significant market share with the introduction of ads on Prime Video. 💰 Consumer Behavior: Insights suggest most Prime Video users are willing to watch ads rather than opt for an ad-free experience. How will this choice influence the streaming market dynamics? 📺 Market Dominance: By 2025, Amazon and Disney are projected to lead the AVOD ad-revenue race. Will Amazon's strategic shift disrupt the current streaming landscape? #AmazonPrimeVideo #Advertising #StreamingRevolution #DigitalAds #MarketTrends https://lnkd.in/gHxjJpVs

Polling LinkedIn: Amazon Prime Video users, are you willing to pay for an ad-free experience? What's your take? Stick with the ads or pay for seamless streaming? Personally, I'll stick with the ads. Bank of America analyst Justin Post estimates that ads on Prime Video could generate $3 billion in revenue this year alone. However, an additional $1.8 billion could come from users who want to avoid ads. #AmazonPrimeVideo #Advertising #StreamingServices #premion #ctvadvertising

🚀 Exciting News in the Streaming Industry! According to a recent Variety article, Amazon Prime Video’s introduction of ads is set to generate more than $3 Billion this year. 📈💼 Amazon introduced ads in Prime Video content by default in major markets Jan. 29, unless users decide to pay an extra ($2.99/month in the U.S.) to experience ad-free viewing. As such, many Amazon Prime Video users have now started to see commercials in TV shows and movies. This opens up new marketing opportunities, allowing advertisers to connect with a broader audience and explore innovative advertising strategies. Find out more by clicking the link. 👇 https://buff.ly/4btRVwD #AmazonAdvertising #AmazonPrime #AdvertisingStrategies

Studies show there is a 89.87% chance that Taylor Swift makes an appearance at this years Super Bowl. 🏈 🏆 In other news, Amazon Prime Video has officially made ad-supported streaming it's norm. As of this past Monday, users who want to opt-out will have to pay an additional $2.99 a month on top of their existing subscription fee. Morgan Stanley analysts are predicting that this change could bring in an extra $3.3 billion in advertising revenue this year. While other analysts say the revenue increase will be lower, its still… a lot. Most consumers have taken to social media to express their disliking of the change. Although I don't think any amount of Elon Musk memes will change Wall Streets push for profitability in streaming. Disney+ introduced an ad supported tier along with an increase in subscription fee, Netflix has taken away shared logins, and Amazon Prime Video has finally made ad-supported streaming the norm…whats next? Source: https://lnkd.in/emsJPmxU

🚀 Exciting News in the Streaming Industry! According to a recent Variety article, Amazon Prime Video’s introduction of ads is set to generate more than $3 Billion this year. 📈💼 Amazon introduced ads in Prime Video content by default in major markets Jan. 29, unless users decide to pay an extra ($2.99/month in the U.S.) to experience ad-free viewing. As such, many Amazon Prime Video users have now started to see commercials in TV shows and movies. This opens up new marketing opportunities, allowing advertisers to connect with a broader audience and explore innovative advertising strategies. Find out more by clicking the link. 👇 https://lnkd.in/gHxjJpVs #AmazonAdvertising #AmazonPrime #AdvertisingStrategies

A new era of streaming platforms has dawned, and the industry is evolving rapidly. In the midst of this rapid evolution, one thing is clear: all streaming platforms should have two types of pricing. Free with ads and a fee without ads. YouTube has long been the Juggernaut in the space, and everybody should be copying their model. Amazon Prime Video's recent results have shown that it works, and they're going to be going after a lot of new content in the next few years, specifically from live sports and live concerts to help attract users to their prime platform. It's impossible to fight against the free model, but by streaming live concerts and live sporting events and cutting in the sporting organization or the musician, it will help increase the ad revenue model even more. As streaming platforms continue to evolve, it's essential that they embrace the two types of pricing model and look to YouTube and Amazon Prime Video for inspiration. Read more about Amazon Prime Video's Q1 2024 earnings and ad revenue model here: https://lnkd.in/g2ZvXcXf

This week, for my Artist Representation Training course, I chose to highlight an article written by Dave Hayes for Deadline about Amazon Prime Video's expansion of advertising on their streaming platform. The article talked about the rollout of Amazon's new tier level prices, one including advertisements. Though the new advertisement tier hasn't been in rotation for long, Amazon CFO Brian Olsavsky called the advertisement expansion "an important part of the total business model." It was also reported that overall advertising revenue, which includes Prime Video, has a performance increase of 27% in the last year. Amazon also plans to be strategic with their ads, claiming they aim to "be useful" to their customers. With Prime Video becoming the next streaming service to implement ads, it will be interesting to see if other major streamers will add the extra revenue stream. Esquire Group Inc. Eva Casey Link to article: https://lnkd.in/gCe6Fqyw

🍎 📺  Are ads coming to Apple TV+? According to a report by Business Insider, Apple TV+ might soon introduce an advertising tier, which means that your subsequent viewing of "Ted Lasso" could have ad breaks. Apple has recently hired a few TV advertising specialists and is developing software to let advertisers purchase ads across its ads and services using automation. Netflix's ad-supported plan, introduced in November 2022, has attracted over 23 million monthly active users, while Amazon's has resulted in a potential class-action lawsuit. Business Insider suggests that reaching Apple TV+'s "affluent viewing audience" would be a significant opportunity for advertisers. #apple #appletv #streamingTV #tvadvertising #mediaplanning  #mediabuying

Amazon Prime Video is making waves by adding advertisements to its platform, and it seems to be paying off. According to recent reports, streaming video platforms are receiving a larger share of advertising revenue compared to traditional broadcasters. Amazon is capitalizing on this trend by hiring a new executive to lead their global video advertising efforts. Krishan Bhatia, a former NBCUniversal executive, has joined Amazon as their new VP of Global Video Advertising. With Bhatia's expertise and Amazon's commitment to the streaming video market, it's clear that the company is serious about dominating this space. Check out the link to learn more about this exciting development! #Amazon #PrimeVideo #streaming #advertising #KrishanBhatia #videoadvertising