Santosh Jadhav (Indian Farmer)’s Post

𝗚𝗲𝘁𝘁𝗶𝗻𝗴 𝗮𝗿𝗼𝘂𝗻𝗱 𝘁𝗵𝗲 𝗽𝗿𝗼𝗯𝗹𝗲𝗺 𝘁𝗵𝗮𝘁 𝗜𝗻𝗱𝗶𝗮𝗻 𝗿𝘂𝗿𝗮𝗹 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿𝘀 𝗮𝗿𝗲 𝗵𝗮𝘃𝗶𝗻𝗴: 𝗪𝗵𝘆 𝗱𝗼 𝘄𝗲 𝗻𝗲𝗲𝗱 𝗮𝗻 𝗶𝗻𝗰𝗹𝘂𝘀𝗶𝘃𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆? Indian consumer markets are very big and different, but the rural sector is in a tough spot. Over 65% of the people in India live in rural areas. These areas have a lot of untapped potential, but they are still hard for marketing to get to. 𝙂𝙚𝙩𝙩𝙞𝙣𝙜 𝙩𝙤 𝙆𝙣𝙤𝙬 𝙩𝙝𝙚 𝙍𝙪𝙧𝙖𝙡 𝘾𝙤𝙣𝙨𝙪𝙢𝙚𝙧 People in rural areas are becoming more aspirational but still very attached to their customs. They like things to be simple and useful, but they're not against progress either. This difference creates a unique challenge: how can we make goods and marketing plans that fit their specific tastes and ways of life? 📈 𝗨𝗻𝗶𝗳𝘆𝗶𝗻𝗴 𝘁𝗵𝗲 𝗖𝗶𝘁𝘆 𝗮𝗻𝗱 𝘁𝗵𝗲 𝗖𝗼𝘂𝗻𝘁𝗿𝘆𝘀𝗶𝗱𝗲 The important thing is to realize that markets in rural India are not just "scaled-down" versions of markets in cities. The wants, needs, and buying habits of country consumers are different. Companies need to learn more about these details to make campaigns and goods that are both useful and sensitive to rural sensibilities. 📱 𝗨𝘀𝗶𝗻𝗴 𝗧𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆 𝘁𝗼 𝗠𝗮𝗸𝗲 𝗧𝗵𝗶𝗻𝗴𝘀 𝗠𝗼𝗿𝗲 𝗢𝗽𝗲𝗻 As the number of people with access to the internet and cell phones grows, digital platforms provide a never-before-seen chance to meet with people in rural areas. But this digital approach needs to be mixed with more traditional touchpoints because people in rural areas aren't all tech-savvy. 𝗪𝗼𝗿𝗸𝗶𝗻𝗴 𝗧𝗼𝗴𝗲𝘁𝗵𝗲𝗿 𝘁𝗼 𝗠𝗮𝗸𝗲 𝗮 𝗕𝗶𝗴𝗴𝗲𝗿 𝗗𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝗰𝗲 Working together with groups in the area, like NGOs, self-help groups, and rural leaders, can help build trust and acceptance. Any brand that wants to break into this huge market needs to understand and work with the social and cultural makeup of rural India. 𝗛𝗼𝘄 𝘁𝗼 𝗠𝗼𝘃𝗲 𝗙𝗼𝗿𝘄𝗮𝗿𝗱 As business leaders and marketers, we have a great chance to come up with new ideas and add value to one of the most changing groups of people. The Indian country market is more than just a chance to make money. It's also a chance to promote growth that benefits everyone and has a big effect. 𝗪𝗵𝗮𝘁 𝗮𝗿𝗲 𝘆𝗼𝘂𝗿 𝘁𝗵𝗼𝘂𝗴𝗵𝘁𝘀? #BusinessStrategy  #RuralMarketing #InclusiveGrowth #IndianMarket

Urban markets aren't the only game in town. Rural India is brimming with untapped potential for brand growth. Think about it. Rural India is home to more than 65% of the country's population. That's over 800 million potential customers waiting to be reached. Yet, many brands are still stuck in the urban mindset. They're missing out on a goldmine. Rural markets are different, yes. They come with their own set of challenges. But they also offer unique opportunities. Understanding the rural consumer is key. They're not just urban consumers living in the countryside. They have their own needs, preferences, and buying behaviors. So, a one-size-fits-all strategy won't cut it. Brands need to tailor their approach. They need to create products and services that resonate with the rural lifestyle. And they need to find innovative ways to reach these consumers. Traditional advertising might not work here. But word-of-mouth marketing, mobile campaigns, or even local events could be game-changers. The bottom line is this. Focusing only on urban markets is a narrow approach. It's time to broaden our horizons. It's time to tap into the immense potential of rural India. Because the future of brand growth might just lie in the heart of the countryside. And remember, it's not about taking the city to the village. It's about bringing the brand to the people, wherever they are and at Magsmen Brand Consultants we plan it more practical. #ruralstrategy #sanstrategies

📈 Emerging Consumer Patterns in Rural India: A Look into the Future India, with its vast rural population, presents a unique market full of potential. As we look towards the future, it’s clear that the consumer patterns in these areas are evolving rapidly. Despite challenges such as farm distress and stagnant incomes, consumption of consumer goods in rural areas has been growing, although at a slower pace than in urban areas. The entry of smartphones and the massive reach of telecommunication and media have set a new standard in rural marketing. Rural India is becoming increasingly connected. This digital revolution is changing the way rural consumers interact with brands and make purchasing decisions. Moreover, rural consumers are not just focused on basic needs anymore. With increased disposable income and exposure to urban lifestyles, they are keen to purchase branded goods. They aspire to better, healthier, and happier lifestyles, and are willing to spend on more sophisticated, quality products and services. However, marketers need to understand that while these consumers are aiming to improve their lifestyles, they have not lost sight of the importance of making good investment decisions and choices that have a positive impact on both people and the planet. As we move forward, it’s crucial for businesses to understand these changing dynamics and adapt their strategies accordingly. The future of India’s consumer economy lies in its rural markets, and those who can tap into this potential will be the ones leading the way. #RuralMarketing #ConsumerBehavior #FutureTrends #India

Rural Marketing: Tapping into the Heart of Emerging Markets As urban markets become increasingly saturated, savvy businesses are turning their attention to the vast potential of rural consumers. Rural marketing isn't just about expanding reach—it's about understanding and serving a unique demographic with distinct needs and values. Once Philip Kotler said, "The real growth opportunity lies in marketing to the rural consumer. Companies that figure out how to serve rural markets in a cost-effective way will discover a whole new world of opportunities." Key considerations for effective rural marketing: 1. Understand local culture and customs 2. Tailor products to specific rural needs 3. Develop innovative distribution strategies 4. Build trust through community engagement 5. Leverage technology to bridge urban-rural divides Sudeep Rohit 🙏 #Ruralmarketing #Realmarketing #Parle #Parlebiscuit #Hargaonharoutlets #HGHO #PCN #Ruralcoverage #FMCG Some of the glimpses of the recent visit to real india

Rural India, the largest Digital Consumption market place for the whole world's Digital Eco System is awaiting for innovations, devices, services & initiatives to change their lives for better. The specialty of this market lies in the series of problems demanding variety of solutions and availability of local resources like energy, women manpower, techie jugaadu minds, labor & most important buying attitude IF CONVINCED. They are ready to take risk on genuine products. The viral effect of mouth publicity among them is so effective that it even overrides the digital marketing pace. Of course - both ways, positive and negative. There are so many challenges faced by so many digital players which are already discussed across so many platforms. But, still the key lies in the appropriate technologies, optimization with innovations and the ways advocacy and marketing promotion activities are being carried out. Though initially buying inertia of the rural market is high but later the demand is exponential. So, the entrants of this market must be prepared with targeted mission and long term commitments. We can surely churn the things like desire but for the sure shot outcome, a step must be taken with firm commitment of serving the rural community.

#TwoIndias Most of us have heard the highly controversial and famous stand-up act ever by Vir Das on Two India’s. “I come from an India where we have the largest working population under 30 on the planet, but still listen to 75-year-old leaders with 150-year-old ideas.”  and many such references to the duality of India. But no!  that was just clickbait - we are not talking of the ideological sides of India.   India is ‘Many Indias’ when you think of its rich cultural diversity and each state =nation! Today however – we are talking of India – in terms of the Have, and Have nots! Indias based on #affluence For years, the focus has been on the mass #middleclass – most often described for its aspiration and desire for upward mobility as the defining ethos behind the consumption. (it was interesting that in our work - we often hear all stratas of society refer to themselves as middle class - its a values and mindset affinity then income for them!!) To succeed in winning with the middle class, you need 3As – Aspirational brand, Access via large GTM, and Affordable price points! However, much water has flown under the bridge' as they say - in the last decade esply the last few years post Covid – both in terms of information access, channels of commerce and today consumption is spoken & targeted of in terms of income tiers i.e. India 1, India 2, India 3…… One look around in Delhi – one of the richest per capita cities - one can see & feel the increase in disposable income as well as the shift in spending mindset as ‘mall’s & restaurants are choc-a -bloc ; hill stations clogged with traffic and budget hotels go for as much as Rs 20k a night!! In a recent interview at YourStory Media TechSparks 2023 Kunal Bahl is quoted as saying that job of category creation is done – given that there are now 653mn internet users. At Elevate Insights – this year - we had the opportunity to dive deep into the lower middle class - the bulk of #Bharat, who is just beginning to shop online - their aspirations and concerns when shopping! We are now planning a study focused on the Affluent top 10mn consumers of India. This group is driving a significant chunk of the consumption and innovation across categories and we think we understand this audience.  do you really?? We do know this is the most profitable but discerning segmentl! Want to learn more or collaborate? Reach out! #growthstory #consumption #startups #premiumization #cohorts

Understanding the Pulse of India's Rural Market: A Hidden Economic Powerhouse India's rural market is a vibrant and growing ecosystem, often underappreciated despite its immense contribution to the economy. With over 65% of India's population living in rural areas, the market here is evolving rapidly, driven by rising incomes, improved infrastructure, and digital penetration. 💡Key Dynamics Shaping the Rural Marke Rising Purchasing Power: Increased agricultural productivity, government schemes, and remittances from migrant workers are boosting disposable income in rural households. This growth is leading to a surge in demand for consumer goods, FMCG, and even aspirational products like smartphones and two-wheelers. Digital Revolution: The rapid expansion of internet connectivity and smartphones has unlocked new opportunities for e-commerce, digital payments, and access to information. Rural consumers are becoming more connected and brand-aware, fueling the digital transformation. Localized Products and Solutions: Brands are tailoring their offerings to meet the unique needs of rural consumers. From affordable product sizes to culturally relevant marketing strategies, businesses are focusing on understanding the nuances of rural preferences. Agricultural Innovation: The agricultural sector is witnessing technological advancements, with more farmers adopting modern farming techniques, agri-tech solutions, and sustainable practices. This not only boosts yields but also opens up new markets for agricultural equipment and services. Challenges & Opportunities: While there is significant growth potential, challenges like inadequate infrastructure, erratic supply chains, and limited financial inclusion remain. However, these also present opportunities for businesses and entrepreneurs to bridge gaps and innovate. The Indian rural market is more than just an economic segment—it's a vast, dynamic landscape full of untapped potential. As this market continues to grow, businesses that can adapt and align with rural consumers' needs will unlock tremendous opportunities. #RuralIndia #MarketTrends #DigitalIndia #RuralEconomy #BusinessGrowth #RuralMarketing

So here's something you probably didn't know about India's FMCG growth: It's not just the urban sector that's booming. In fact, rural India is making a huge contribution to the rise of FMCG. Why? Rural markets are underdeveloped and unsaturated. Unlike their urban counterparts, there is less competition in rural areas and therefore it is easier to establish brand loyalty there. Plus, they represent over 65% of India's population, which makes them an extremely lucrative market. But there's a catch: Marketing to rural India is a different ballgame. Their culture and buying behavior is vastly different from the urban sector. Their purchasing decisions are influenced by price and value for money, rather than advertising or brand prestige. That means businesses need to tailor their marketing strategies and products to fit the unique needs and tastes of rural India. 𝐋𝐞𝐭'𝐬 𝐭𝐚𝐤𝐞 𝐏𝐚𝐭𝐚𝐧𝐣𝐚𝐥𝐢 𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐬 𝐚𝐬 𝐚𝐧 𝐞𝐱𝐚𝐦𝐩𝐥𝐞: 1️⃣ Patanjali achieved a group turnover of Rs 40,000 crore in 2022. 2️⃣ The company's market focus is divided with a 60-40 split, where 60% targets urban areas and 40% targets rural areas. 3️⃣ The emphasis on rural marketing is increasingly important for brands. 4️⃣ The rise in mobile and internet users has hastened brand awareness in rural areas. The good news? Those who are able to harness the potential of the rural market are poised for success. So, want to grow your FMCG business in India? Don't ignore the potential of rural markets. #ruralmarketing #fmcg #patanjali

India's Unique Demography: A Startup's Guide to Targeted Marketing. India, with its vast and diverse population, presents a unique opportunity for startups to tap into a massive consumer market. However, to succeed, it's crucial to understand the nuances of India's demographic landscape and tailor your marketing strategy accordingly. Understanding India's Demographic Diversity: India's demographic makeup is characterized by a complex interplay of factors, including: 👪 Population Size and Growth: 🏬Rural-Urban Divide: ⛪Socioeconomic Stratification: 🌉Regional Variations: Target Market Segmentation Based on these factors, startups can segment the Indian market into the following consumer segments: Mass Market: This segment comprises the majority of the population, with low to moderate incomes. They are price-sensitive and prioritize affordability over premium features. Startups targeting this segment should focus on providing value-for-money products and services. Poor: This segment consists of the most marginalized population, with limited purchasing power. Startups can address the needs of this segment through affordable and accessible products and services, often in partnership with government or non-profit organizations. Middle Class: This is a rapidly growing segment, characterized by rising incomes and aspirations. They are increasingly brand-conscious and seek quality products. Startups targeting this segment should focus on offering products that align with their lifestyle and values.   Semi-Urban: This segment comprises towns and small cities, with a growing middle class. They are open to new products and services, but may have limited access to certain brands or technologies. Startups can leverage digital channels and partnerships with local retailers to reach this segment. Urban: This segment includes large cities with a developed infrastructure and a higher standard of living. They are more exposed to global trends and are willing to pay a premium for quality and convenience. Startups targeting this segment should focus on offering premium products and services. Premium: This segment consists of high-income earners who are willing to spend on luxury brands and experiences. They are discerning consumers who value exclusivity and quality. Startups targeting this segment should focus on offering premium products and services that cater to their discerning tastes. Ultra-Premium: This segment comprises the wealthiest individuals in India, who are willing to spend lavishly on exclusive products and services. They are highly discerning and often seek personalized experiences. Startups targeting this segment should focus on offering highly customized and exclusive products and services. #startup #india #indianstarup #indianconsumers #entreprenuer #business #product #service #strategy

How important is inclusiveness in raising Kerala to the level of the global economy? The US, as we all know is one of the strongest pillars of the global economy. We see how people from all over the world move there and how most of the top positions in US companies are held by people from around the globe. For instance, we have Elon Musk who is of South African origin and now has US citizenship and is the founder of Tesla, Space X and Paypal. The CEO of Google, Sundar Pichai is of Indian origin and is a US citizen now. Dubai, which is one of the strongest emerging economies in the world, has people from all over the world come and work there. It is the contribution of all of them that takes to build a global economy. We should bring the same level of inclusiveness in Kerala, where people from all over the world can work together and transform Kerala into a Silicon Valley-like ecosystem. We, as a society, are concerned about youngsters leaving Kerala for other states and foreign countries. But what we should be really concerned about is when they leave thinking there is no potential in our state. In today's world, it is necessary for us to be global citizens. This is why we should work on bringing people from all over the world to Kerala, by mainly focusing on the following five objectives: 1. Bringing students from other states and countries for higher education. 2. Promoting tourism and bringing tourists from all around the world. 3. Making Kerala a go-to place for employees to work at. 4. Building an ecosystem where entrepreneurs can start businesses. 5. Distribute our products and services to the international market and build a customer base worldwide. This way, we will be able to turn Kerala into a hub where the world comes together and into a global economy. While Talrop is trying to do this through our startups and initiatives, we believe there should be an effort to normalise this on a large scale. This will help us keep up with the changing world and travel along with them in the future. Thankfully, Safeer Najumudeen Co-founder & CEO, Talrop