Curious about the next big trends shaping industries worldwide? In our first coverage of the future trends, explore our report revealing the top 5 technology innovation trends transforming the landscape of beauty industry. Stay ahead with cutting-edge tech and visionary insights! Follow our page for exclusive peeks into the future of innovation!
We are in an era of rapid technological advancements that are reshaping both the business and personal landscapes on a daily basis, fueling innovation at breakneck speed. I am currently delving into the impact of technology on consumer perceptions of the organizations they endorse. How do you envision technological advancements transforming the relationship between consumers and brands? Your insights are welcomed!
In the world of packaging, innovation is key. As the market evolves and consumer preferences shift, it becomes increasingly crucial for businesses to remain abreast of the latest packaging trends. Read our blog to discover the latest packaging trends, innovations, and technologies and how we stay in the loop.
Al Faisal Group CEO, Book Author, PhD (leading Innovation and Entrepreneurship within Nations), MBA Innovation, Change & Entrepreneurship.
“#Disruptive_innovation is the introduction of a new product or service that is significantly different from existing products or services.” (Al Awadhi, 2024 : p.13) This is where #innovation leads to creating a new market in comparison to the market driving and #creating innovation.
Check out the latest episode of Innovation Insights where our innovation leader for energy and resources talks about the importance of market research in the development of innovative products and services.
Check out the latest episode of Innovation Insights where our innovation leader for energy and resources talks about the importance of market research in the development of innovative products and services.
Check out the latest episode of Innovation Insights where our innovation leader for energy and resources talks about the importance of market research in the development of innovative products and services.
Stantec Senior Vice President; Expert Wastewater Engineer ✔ Water Business Entrepreneur ✔ Researcher ✔Urban Farmer ✔
Check out the latest episode of Innovation Insights where our innovation leader for energy and resources talks about the importance of market research in the development of innovative products and services.
Consumer research often focuses on the category, not the brand. Brands think acting on research data makes them unique, but it often results in similar products. For example, all minivans are the same because research tells manufacturers what people generally want. But consumers don’t know what they want until they see it. Innovative ideas usually do poorly in focus groups since people prefer the familiar. True innovation doesn’t come from market research alone. It comes from creativity and experience. Use research to improve known concepts but rely on imagination to create something new. Market research is crucial for refining ideas, but innovation requires a balance of data and creativity.
Check out the latest episode of Innovation Insights where I had the honor to talk about the importance of market research in the development of innovative products and services.
