Indisight’s Post

Private Label vs. National Brands: The Tightrope Walk. With rising costs, value is king. But strong brands that resonate with purpose can still win. It's a balancing act for FMCG! #FMCGtrends #ValueforMoney #PurposeDrivenBrands

Be sure to check out our special report on the 2024 State of Converting. Find out: which are the biggest issues facing CPG packaging converters; which are the most challenging CPG product categories; which are the most promising CPG marketing opportunities; AND MUCH MORE!! #stateofconverting #cpgmarkets https://brnw.ch/21wIvku

As out-of-home consumption sees resurgence, FMCG brands must realign products and marketing strategies to meet increasing convenience-driven purchases. https://lnkd.in/e_AXwWHY

The FMCG industry is a fast-paced world of constant change.  From sustainable packaging to groundbreaking product launches, innovation is key. We're proud to be part of this dynamic sector, delivering solutions that help our clients stay ahead of the curve.  #SGConsumer #FMCG #Innovation #SupplyChain #Logistics

Welch's, Oreo, and General Mills represent some of the best selling CPG brands by estimated monthly revenue for the food ingredient 'BLUE'. Follow @globalsavors for more. #fairtrade #cpgmarketing #cpgindustry #groceryretail #fmgc #glutenfree #Retail #Plantbased #sustainable

✨ Fascinated by how FMCG companies captivate consumers with their marketing strategies? Let's dive in! 🛒🎯 🔍 1. Deep Market Research: Knowing your audience is crucial. 📊 FMCG brands use surveys, focus groups, and data analytics to understand and anticipate consumer needs. 🌐 2. Robust Digital Presence:Engaging online content and seamless e-commerce platforms are a must. 📱 Brands leverage social media, influencer partnerships, and interactive campaigns to connect with consumers. 🎯 3. Personalized Campaigns: Tailored marketing messages make a big impact. 🎁 Custom promotions and targeted advertising ensure relevancy and higher engagement. 🌿 4. Commitment to Sustainability: Eco-friendly practices are increasingly important. 🌱 Brands that prioritize sustainability resonate with the environmentally conscious consumer. 📈 5. Innovation and New Product Launches: Keeping the product line fresh and exciting. 🆕 Innovative flavors, packaging, and product variations attract and retain consumer interest. 💬 6. Active Customer Feedback: Engaging with consumer feedback drives continuous improvement. 📢 Responding to reviews and suggestions builds trust and loyalty. 🏆 7. Loyalty Programs and Rewards: Encouraging repeat purchases through rewards. 🎟️ Implementing loyalty programs and exclusive offers strengthens customer relationships. What strategies have you seen that effectively draw consumers in the FMCG sector? Let's discuss! 👇 #MarketingStrategies #FMCG #ConsumerEngagement #DigitalMarketing #Sustainability #Innovation #CustomerLoyalty

CPG brand manufacturers are citing product innovations and the need to respond to changing market preferences and conditions as main imperatives for digitalization. Formulated product specifications and recipe management are at the core of these imperatives. Learn more about the need to manage comprehensive digital specifications and recipe management in CPG. https://sie.ag/39vA3R #CPG #Privatelabel #Retail #Consumers #FMCG

This trend is not limited to shampoos; the days when bigger sizes meant better prices are gone. From biscuit packets to shampoos to spices, smaller sizes have become more cost-effective. This shift and strategy are driven by rural consumption. Currently, urban markets in India account for 66% of total FMCG consumption, while rural India accounts for 34%. However, rural markets are growing 3-5% faster than urban markets. Nielsen projects that the Indian FMCG sector might reach a size of US$ 100 billion by 2025, with significant growth coming from untapped rural markets. Companies that can establish effective distribution channels in these areas benefit greatly from reduced competition. To cater to rural consumers, products need to be available in smaller sizes to improve affordability. Additionally, encouraging behavior changes (premiumization - Dove, Bourbon, Frooti) in rural areas often requires offering discounts. This strategy mirrors how Uber and Ola incentivized consumers to switch from auto-rickshaws to air-conditioned cars. However, many FMCG brands have recently scaled back on smaller sizes due to margin pressures. The next 5 yrs will be interesting, with the government expected to increase rural income.

Clearly pricing is not meant to be fair in a broader sense. However, it definitely needs to align to business objectives

How fmcg brands can make the most of AI’s potential