Industrial Strength Marketing (INDUSTRIAL)’s Post

Great conversation with Demandbase on the Sunny Side Up podcast about marketing strategies and leadership lessons.  I often get asked what B2C marketers can learn from B2B marketers. The answer is both simple and profound: It’s all about people. A person is on the receiving end of your marketing tactic or strategy. Not a B2B buyer or a B2C customer, but a person. All marketing strategy starts with understanding your customer. THEN, you can apply that understanding to well-crafted messages distributed on the right channels to drive the intended business outcomes, at the right investment. This is even more critical in the age of AI. What will set your prompt apart? It’s the understanding of the person you’re crafting a message, creative, or testing plan for. Listen to the full conversation here: https://lnkd.in/g3GYJgjH #b2bmarketing #strategicmarketing

Unpack the role of the CMO in the MarTech360 interview with Trellix CMO Ash Parikh. Dig into demand gen, product marketing, and gain advice for key challenges marketers face.  

Unpack the role of the CMO in the MarTech360 interview with Trellix CMO Ash Parikh. Dig into demand gen, product marketing, and gain advice for key challenges marketers face.  

Unpack the role of the CMO in the MarTech360 interview with Trellix CMO Ash Parikh. Dig into demand gen, product marketing, and gain advice for key challenges marketers face.  

“The CMO needs to sell marketing to the CEO.” 👆 This is CRAZY talk right here. The idea that the marketing head should be *selling* the very idea of "marketing" to the CEO (+ the leadership team). As if it’s some *nice-to-have* or *extra* that you bolt on at the end. Truth is, marketing is the heart of the company. Your product, price, place, promotion. On and on we go. The marketing decisions you make here are the ones that create your offering to the market(s) you serve. These strategic choices HEAVILY influence any success or failure. If you need to *convince* the CEO about the importance of such decisions, they probably shouldn't be the CEO. This is NOT something you do at the end. It’s something you START with. The high-growth companies start with marketing strategy… – They obsess over their buyers. – They find products for their customers. – They focus on key drivers. Less is more. – They nail their research, positioning, and segmentation. And, most importantly… – They build a partnership between the marketing head & the CEO. In other words, they don’t believe in the LUCK strategy. (And neither do their investors). Today, the CEO must know the fundamentals. And the CMO must do everything she can to support the partnership between them. #saas #marketing PS. You never hear: “where are the leads?” in those companies. You only hear: “what do you need to go faster?”.

Unpack the role of the CMO in the MarTech360 interview with Trellix CMO Ash Parikh. Dig into demand gen, product marketing, and gain advice for key challenges marketers face.  

Ever considered #ThoughtLeadership for your #B2B brand? Today’s consumers buy from brands they trust, making it essential to become a trusted voice in your industry. But with content everywhere, how do you stand out? Thought leadership marketing plans start by aligning business goals with content outcomes, identifying potential thought leaders within your team, and actively engaging with your audience. Ready to gain a competitive edge for your B2B brand? Dive into a comprehensive guide on crafting a thought leadership marketing plan. 🚀

Struggling to see the results you want from your marketing efforts? If your marketing team is being treated like a sales team, you're missing out on transformative growth opportunities. Focusing solely on short-term sales means losing out on building a strong brand, engaging your audience, and nurturing long-term relationships. The key to unlocking your SaaS growth lies in shifting focus to a strategic marketing approach that creates real value and drives meaningful engagement. 🔍 Get a Free Consultation & Audit: At AdVenture Strategies, we offer a complimentary consultation and a thorough audit to craft a customized, done-for-you marketing solution that aligns perfectly with your brand’s vision. Ready to see how a true marketing strategy can elevate your SaaS business? Comment below or send me a message to schedule your free consultation and audit today! 👉 Let’s transform your marketing and drive real results together! #SaaS #MarketingStrategy #BrandGrowth #LeadGeneration #AdVentureStrategies

There’s no doubt that calls to action (CTAs) are powerful marketing tools. But do you always need one? This came up in our last workshop, where Andrea and I discussed how manufacturers can build a new market growth strategy. We all know how lengthy the B2B buyer journey can be, and entering a new market stretches that cycle further. That’s why it’s so important to manage expectations when you're first starting. When your primary goal is to build demand and brand awareness, hot leads right away aren’t always realistic. What you can expect, if you're creating content that resonates, is to see your audience grow (think social channels, email lists, podcast listeners, YouTube, website traffic, etc.) and start to engage in your content. All really good indicators that what you’re doing just might be working. While there is absolutely a time and place for really strong CTAs, this initial phase is about building a reputation and establishing yourself as an authority in the space. Share your knowledge, insights, and industry expertise – without bombarding your audience with CTAs like "download our whitepaper" or "subscribe for more.". Marketers, what tips do you have for building brand awareness in new markets? Let me know! #b2bdemandgeneration #marketingformanufacturers

Hot topic these days about moving away from brand as a nice-to-have after thought to the core of the business. 🎯 When we align brand with business goals, every other decision the company makes flows naturally from how to serve to how we go to market. And as a bonus we stop using hope as a strategy for growth. 👏 Becoming a marketing-led organisation drives more sales and scales business better. Thanks Danny for the reminder.