What up Mylo! This fine piece of plush craftsmanship from Makeship is based on one of the main characters featured in the hit Roblox RPG "Creatures of Sonaria". Creatures of Sonaria is one of many of the top original IPs developed and operated by Striker Entertainment LLC. client Twin Atlas LLC.
We have seen a ton of brands migrate to Roblox some strategically, and some out of FOMO. If you think however about the volume of players and their level of deep engagement (both at players and evangelists) with original IP generated on the platform by talented artists, coders, and storytellers, it becomes readily apparent that IP can and is migrating off platform.
Striker has built a robust business by seeing the franchise value in games that were developed originally to be playable experiences, but that have the core elements that afford extension into consumer products, media, and live experiences.
Game on!
We're so excited to share with you our first ever plushie campaign!
Featuring Mylo, our game mascot for Creatures of Sonaria hosted by the lovely people over at Makeship! Hope you're excited as much as we are for the upcoming release of this limited edition plushie!
#CreaturesofSonaria #Makeship #TwinAtlas
President, Chief Colour Officer at Haft2 Inc.
2moThanks Industrious for a wonderful first year! A great community, amazing staff Ryo Mizumoto and @Jessica Rodriguez.