Indy Film Co.’s Post

View organization page for Indy Film Co., graphic

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Why should your franchise create a brand video? We get this question when working with franchise owners and it's completely valid. "If my company creates marketing and brand content for me, why should I spend the money to create my own?" After working with several of franchisees in different markets and industries, here are three reasons why localized branding is a good idea for your business: 1. Localized Branding and Community Connection Creating a unique brand video allows franchisees to highlight their specific location, showcasing local landmarks, culture, and customer testimonials. This builds a strong connection with the local community and makes the franchise more relatable and appealing to local customers. 2. Differentiation and Customer Trust A personalized video helps differentiate a franchise from others within the same brand by showcasing what makes the location special. Featuring real employees and local customer testimonials in the video can build authenticity and trust, encouraging new customers to visit the franchise. 3. Enhanced Engagement and Online Presence Videos are a powerful medium for storytelling and tend to have higher engagement rates compared to text or static images. A unique video can be shared across various digital platforms, boosting the franchise's online presence, improving SEO, and making it easier for potential customers to find and engage with the business. Check out this brand video we created for our friends at CertaPro Painters of Indianapolis on the impact their franchise is making everyday.

J.J. Darr

President at CertaPro Painters of Indianapolis

2mo

Thanks for the share Jared Ensminger! It was fun working with you on this!

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