inewtrition’s Post

🧋Ever tried the wildly popular bubble tea? This iconic drink from #Taiwan is a daily staple for many Taiwanese! Just how much do Taiwanese love hand-shaken drinks? As of March 2024, Taiwan has about 2.2K drink shops, meaning there is one for every 1,000 people. That's some serious bubble tea love! Taiwan's passion for hand-shaken drinks has built a comprehensive industry, from sourcing the best tea and tapioca pearls to creating smart processing machinery and streamlined store operations. The high standards of Taiwanese taste are reflected in our top-notch food industry. From manufacturing quality equipment to developing tasty food products, it's all about Taiwan's dedication to good food. Explore more innovations and diversity at the Food Taipei Mega Shows 2024, running from June 26-29 at TaiNEX 1 & 2: https://lnkd.in/eWsFkiyZ Keep up with TAITRA Global (Taiwan External Trade Development Council) and never miss out on Taiwan's quality products! #innovation #foodtech #FoodTaipei

For hundreds of years the drink of choice in #China for celebrations has been baijiu - a clear spirit made with fermented grains which packs a potent punch. However, in recent times drinks from abroad have been growing in popularity in what is the world's biggest spirits market. In 2022, sales of whisky in China were valued at $2.3bn, according to market research firm Euromonitor International. That figure is expected to almost triple by 2027 as the #whiskymarket there is expected to grow at around five times the rate seen globally. Source: BBC More on this: https://lnkd.in/gEDry8ff #chinawhiskymarket #whiskyeconomy #whiskyculture

China’s beverage sector is booming, with key players like Kweichow Moutai, Nongfu Spring, and Bud APAC seeing major stock gains, fueled by new policies to boost domestic consumption. Kweichow Moutai, China’s top baijiu distiller, is valued at over $313bn, surpassing Coca-Cola, while its market capitalization, along with six rivals, exceeds half a trillion dollars. These firms are capitalizing on China’s shift towards premium goods, banking on a growing middle class with rising incomes. Kweichow Moutai dominates high-end spirits, while Nongfu Spring focuses on health-conscious consumers with its natural water and expanding beverage lines. The premium beer segment, led by Bud APAC, taps into consumers’ desire for exclusivity, contrasting with budget alternatives. Rising incomes and a growing number of affluent consumers in China offer optimism for continued growth in premium beverage sales. #ChinaEconomy #ConsumerTrends #PremiumBeverages #Baijiu #StockMarket

LIQUOR IN CHINA: Between Western and Local Choices 🍵 China has a rich history of alcoholic beverages, where alcohol consumption has been deeply integrated into the culture for centuries 👨👨👧👦 It is still a significant aspect of contemporary Chinese society, especially during social events like weddings and business dinners 🤝 It plays a vital role in fostering and sustaining personal relationships 📈 The alcohol market in China is among the largest markets globally, expanding vigorously during the last 30 years 🍶 Chinese people greatly prefer local alcoholic beverages, especially baijiu which is a traditional Chinese liquor 🍷 Based on their flavour, baijiu can be divided into three major and nine minor categories 🥛 In 2023, Luckin Coffee, the popular Chinese coffee chain, partnered with Kweichow Moutai, the producer of China's renowned national liquor baijiu, to introduce a unique product: alcoholic lattes 📊 Western liquors represent approximately 3% of the spirits market in China 🥃 Global drinks companies aim to engage the increasing interest of younger Chinese consumers in whiskies and cognacs but still find the Chinese market challenging 🥂 Diageo and Pernod Ricard, respectively producers of Johnnie Walker and Jameson whiskies, are focusing on the expanding middle class, millennials, and Gen-Z consumers 🀄 While Western liquors are gaining popularity, particularly among younger generations, local alcoholic beverages remain dominant in the market 🔝 Recent studies claim that whisky will be the fastest-growing spirit in China over the next few years, with an expected growth rate of 88% until 2026 💭 What do you think about the Chinese market of alcoholic beverages and its future? Let us know with a comment down below ❗ Go Beyond The Wall. #longadvisory #digitalmarketing #marketingstrategies #China #Chinesemarket #liquor #alcoholicbeverages #chineseliquor #baijiu #whisky #cognac #millennials #genZ #Westerncountries

Was a pleasure sharing insights with Katie Silver of BBC - everyone is asking, with the rise of foreign liquors in China, what's the future of Chinese Baijiu? Here's my take: 🥃 Baijiu has a special place in Chinese culture, and is consumed straight at social gatherings, especially between men 🥃 Foreign spirits, on the other hand, dominate China's rising cocktail and mixology scene, which is increasingly popular among Women Rather than replacing one another, they are expanding and diversifying drinking opportunities 🥃 What about whiskey? Last year we found that it's a male dominated market, but this year we see a rise in female drinkers💁🏻♀️ Who are Chinese whiskey drinkers: 🥃 70% are between 26 and 40 years old 🥃 Half earn over 20,000 RMB a month, making them high-earners by China's standards. 🥃 79% of them reside in tier-1 or new-tier-1 cities.  🥃 Whiskey drinkers drink more frequently than consumers of other alcohols *data from a recent survey by Daxue Consulting's public research department #Chinamarket #WineandSpirits #Whiskey https://lnkd.in/dTZBBpS2

I've just returned from South Korea and Japan - two wonderful places. Spending time with customers was inspiring and I'm grateful for their hospitality. It might surprise you, that #southkorea doesn’t rank among the top 20 wine-importing countries. That said, we proudly shipped 46% of the wine imported into this market during 2023. Beer by far is the most popular alcoholic beverage Korea imports, occupying 68% of the alcohol import market. Interestingly, we are seeing good market growth in the UK to Korea trade lane for spirits. Japan's import market on the other hand, favors wine and spirits over beer, with more than half of total alcohol imports into #japan being wine. 70% of all wine imports in 2023 were managed by us. Beer is their biggest #alcohol export at 67%, a growth that has been increasing steadily over the past few years.   Alongside my role of CEO, I chose to also be acting CCO. For the strategic development of this company, I think its an important job to cover myself for a period of time. Connecting with our people, customers and suppliers is the only way to bring success for everyone.   #hillebrandgori #dhlglobalforwarding Data source: S&P IHS Markit.

Recently, Wanglaoji, a leading Chinese herbal tea brand with a history of more than 200 years, and KFC, a well-known American fast food brand with a history of more than 70 years, launched a co-branded style of bubble American coffee, which attracted consumers to buy and check in, and successfully created a hot topic. Wanglaoji herbal tea (a precious intangible cultural heritage of China) + coffee (one of the three major beverages in the world) are combined to create a unique flavor beverage, breaking the traditional beverage and bringing a fresh try. Many customers said that the herbal flavor is mellow with coffee, and the addition of lemon is slightly sweet and sour, making every sip a novel experience that can't be stopped. "Co-branding" is a cross-cultural and cross-industry innovation method. On the one hand, it attracts traffic at a low cost and quickly expands the dissemination. On the other hand, it promotes partners to make bold attempts, use external creativity to break through the original ideas, and enhance innovation and creativity. I call it combination innovation, a new look produced by combining different elements on the basis of the original performance, such as adding digital technology to traditional historical relics to make them more vital, better tell stories and attract tourists. Whether it is technical innovation or model innovation, the purpose is to reduce costs and improve efficiency. Encouraging people to innovate and flourish is the most important thing If you like this article, please share it with more people and explore interesting and valuable information together. Discovering New China #china #Innovation #creativity —————————————————————— I am: hanson lee Share Chinese business philosophy and unique anecdotes with everyone. Hobbies are running and drinking coffee. Connect with more outstanding friends through LinkedIn to promote communication and grow together.

📈 Trending hashtag on Weibo: #ChaPanda dips over 10% on the first day after its IPO# (茶百道上市首日跌超10%) 🐼 ChaPanda (茶百道) made its debut on the Hong Kong Stock Exchange on April 23rd, emerging as a major player in China's freshly-made tea beverage market by 2023. 📉 However, ChaPanda's stock faced a 10.06% drop on its first day, signaling the intense competition in the new tea beverage market. 🗣 According to iResearch, China's new tea beverage industry is projected to see a gradual decline in growth rate from 13.4% in 2023 to 5.7% in 2025. 🍵 With increasing competition, Mixue Ice Cream & Tea (蜜雪冰城) entered the coffee market with its brand Lucky Cup (幸运咖), while ChaPanda launched its coffee subsidiary in December 2023 in Chengdu, seeking new growth opportunities in the food and beverage sector of China. ☕ This move might intensify competition in the already fierce coffee industry, implying the shifting preferences from tea to coffee culture among Chinese consumers. On this matter, many netizens shared their perspectives under the hashtag, which garnered over 49 million views. If you'd like to gain more insights into shifting consumer preferences in China's F&B industry, download our new report here: https://lnkd.in/d4phSPxz #DaxueStories #China #Chinateamarket #Chinacoffeemarket #foodandbeverage #fbindustry

Everyone wants Matcha!   🎉 In celebration of International Tea Day, we are excited to share some impressive statistics highlighting the growing demand for the superfood Matcha. It has become increasingly popular, and we're thrilled to see its rising influence in the market.   📈 Matcha imports boom: Imports of Japanese Matcha in Europe increased by 52.5% from 2022 to 2023. (1) 🍵 To everyone’s taste: Matcha was one of the fastest-growing flavors last year. (2) 🚀  Expected growth: According to a report by Mordor Intelligence, the global Matcha market is growing rapidly and is expected to increase at an average annual rate of 9.46% between 2023 and 2028, with anticipated revenue of $6.10 billion by 2027. (3)   👉🏻 Are you ready to join the Matcha movement? Contact our sales team at sales@aiya-europe.com to learn how you can benefit from the thriving Matcha market.   #AIYA #AIYAEurope #Matcha #InternationalTeaDay #MatchaDemand #Superfood #Flavor #Growth #BusinessOpportunity         (Sources: 1. Embassy of Japan in Germany, Green Tea Export – Full Year 22/23 (in kg); 2. Kerry,  Europe Taste Charts 2024, Emerging in the Sweet category; 3. Mordor Intelligence, Matcha market size & share analysis - growth trends & forecasts (2023-2028))

Whisky takes a shot at China's baijiu-dominated market The Lunar New Year is traditionally a time for gathering with family and friends to eat and drink. And for hundreds of years, the drink of choice in China for these celebrations has been baijiu - a clear spirit made with fermented grains which packs a potent punch. Baijiu is also often drunk straight and at social events such as weddings and birthdays. Its Alcohol-By-Volume (ABV) can top 60% - in comparison spirits like scotch whisky and tequila typically have an ABV of around 40%. "Baijiu certainly still has its place in Chinese liquor consumption, even among young consumers," says Allison Malmsten, public research director at Daxue Consulting. It accounts for well over 90% of China's spirits sales, with annual sales of around $160bn (£127bn). However, in recent times drinks from abroad have been growing in popularity in what is the world's biggest spirits market. #investment #opportunity #whiskycollection #whiskylover #whiskybarrel #whiskycask #invest #investor #Investing #investors #assets #asset #assetmanagement #assetprotection #whisky #whiskylife #scotland https://lnkd.in/gEDry8ff