| How to convert social media engagement into sales 💸
One of our amazing UGC creators, Nicole, talks about the importance of the hook🪝, story telling📚, CTA🔊 and angles📸
Sell the experience, not the product!
Hit your audience’s pain points, that sparks an emotional response, leading to #sale !
#ugc#ugctips#ugccreator#ugccommunity#socialmediamarketing#marketing#tiktokmarketing#reel
There are so many elements within a video that can make or break your content, and there are so many tiny details that newer creators will often forget. Hi, I'm Nicole, I'm a full time content creator and I'm going to walk you through my best tips to having high quality and high converting content. We all know the first step to a good video is the hook. This hook, the one I created, was a visual hook, so you can actually have auditory hooks and visual hooks. Another element that is very, very obvious, but some people do forget is the lighting. Depending on whether you want a studio feel or more relatable feel, the lighting can differ and it doesn't always have to be perfect, however. We do need to have a certain level of quality to keep people watching a video. My favorite tip for high converting content is actually when you don't sell the product, people don't always want to feel like they're being sold too. So you're selling an experience, not just the product itself. Endpoints are especially important for ad videos. The one I did with Halloween highlights the issue of hard water in the UK, which really affects your hair and your skin and is just a problem that a lot of people won't be aware of, but they will feel the effects. So we presented them with a solution, the shower head. He's a very, very easy solution and not much work for the consumer. Rather than clicking buy.