Sometimes pressing that Checkout button is a tough decision! 😵 "Have I done enough research? Are there better offers out there?" And so 3/4 of all shopping carts end up abandoned.🛒😔 A little nudge is often all it takes, but some nudges... are just more efficient than others! ✨ What's your secret to getting back indecisive shoppers? #OneCommunicationsPlatform #Infobip #Retail #eCommerce #CartAbandonment #ShoppingSeason #CustomerExperience #CX
Valid point, thanks for sharing! 👏 From my experience abandonment cart offers can lower cart abandonment below the bechmark to avg. 50% with right strategy and benefit offering to the buyer. But never the less, focus should be always on delivering better UX and lower complexity of checkout process, without to many mandatory fields that create frusfration, which leads to losing customer.
Product Management & Digital Transformation | Expert in Agile Methodologies and IT Strategy Execution
2moInfobip - Thank you for sharing the document. The conclusions are well-drawn. I've found personalized reminders, limited-time offers, and showcasing customer reviews effective strategies. These approaches help reassure hesitant shoppers, making that final click more appealing.