Informa Engage’s Post

Are you tired of attracting window shoppers when you need genuine buyers? Of course, you are. My latest article offers B2B marketers insights into how to tell serious buyers apart from curious browsers using NetLine's 2024 Report insights. Here's a taste of what's inside: 💠 Decoding Content Consumption Patterns Learn how analyzing the types and frequency of content engagement can help pinpoint serious buyers. 💠 Insights from the Content Format Intent Matrix Discover how different content formats reveal varying levels of buyer intent and their journey stage. 💠 Recognizing High-Intent Signals Identify prospects showing strong intent by engaging with comprehensive content like white papers and case studies. 💠 Personalizing Engagement Strategies Leverage intent data to tailor your content and engagement strategies for high-intent prospects. 💠 Focusing on High-Value Accounts Effectively allocate your marketing resources by distinguishing between serious buyers and casual browsers to maximize ROI. Using #intent data to differentiate serious buyers from curious browsers can enhance your marketing effectiveness, optimize resource allocation, and improve #ROI. Explore "How to Distinguish Serious Buyers from Curious Browsers with NetLine’s 2024 Report" for in-depth insights and actionable strategies. Article can be found below. ⏬ #intentdata #b2bcontent #b2bsales #salesenablement #salesacceleration #permissionmarketing