Informa Tech’s Post

"Showcasing Authenticity" in content is probably one of the hardest things most marketers will have to grapple with. A large proportion of marketing content focuses on the "sun-lit uplands" - the future with a successfully implemented solution. This is akin to the air-brushed consumer advertising images of flawless skin, perfect teeth and "ideal" body-shapes that are now going out of fashion in advertising as brands try to show that they relate to the real experiences of real people. Marketers don't want to highlight difficulties or obstacles in their content, but we all know they are there. This is why a lot of content feels unsatisfying - we're only being told what the marketer wants us to know, not everything we need to know. And there's the dilema: do you show yourself airbrushed or with slightly wonky teeth?

Share of Voice. A long-time polarizing B2B marketing and PR metric. Where do you stand on SoV? We think it often has hidden power that marketers haven’t considered. The key is in the analysis. Swipe below to see HOW & read our latest blog post to understand WHY: bit.ly/3VBK1Mb #B2BMarketing #Storytelling #BrandBuilding #BrandAwareness #ThoughtLeadership #ShareofVoice

It's pretty obvious if we're not being personal, our audience is more likely to look the other way. Yet we (B2B marketers - I'm looking at you) are still failing to be personal through our biggest marketing channels. As a result, we're letting valuable prospects (and ROI!) slip through our fingers. We’ve put together 5 tips explaining why integrating personalization across your entire strategy is a must and most importantly, how you can do it👉 https://lnkd.in/e23H9XDa

Is your marketing a bit wobbly? In the ever-evolving landscape of B2B marketing, it is crucial to establish a strong foundation to effectively engage with your target audience. By implementing the pillars of B2B marketing you can create a strategic framework that drives growth, fosters customer relationships, and ultimately leads to success. Learn more: https://bit.ly/45gN8uh #theWDGagency #b2bmarketing #businessblog #wedrivegrowth

B2B marketing is more than a profession—it’s a symphony of strategy, creativity, and insight built to captivate the business world. Like any good conductor, a B2B marketer orchestrates a multitude of channels, always seeking a harmonious blend that resonates with the audience. #b2bmarketing #b2bmarketingchallenges #marketingtips https://bit.ly/3UpoPsa

“Me me me syndrome” My name for a common messaging mistake I see, particularly in B2B. When companies are too focused on themselves, their product, their features, that they forget about the audience. They’re often so desperate to show why they’re the best, and why you should choose them… That they don’t tell their prospective customers anything valuable. And the worst part? Often they start sounding like a clone 🤖 (A little snippet from my talk at #BrightonSEO) #LionWords #LetYourMessageRoar #Messaging #MessagingStrategy #B2BMarketing #Differentiation

🌟 Authenticity: The Key to B2B Marketing in 2023! 🤝📢 The era of real and honest communication is here, and we're here for it! 🌐 👥 Be You: On LinkedIn and B2B platforms, it's time for marketers to bring their authentic selves to the forefront. 💬 Speak Truths: Audiences crave brands that speak to their truths. 🚀 Empower Passion: Let employees bring their passions to the table. 2023 is all about breaking down barriers and connecting on a deeper level. Let's make authenticity the norm in our feeds and foster meaningful connections! Share your thoughts on this authentic approach below. 💬 #AuthenticMarketing #B2BConnections #RealTalk #2023Trends 🌟📱 For more, click here: https://bit.ly/3RyKw7v

Want to know how to effectively place your customers at the heart of your marketing strategy? Jump into our latest blog for five essential tips on crafting a customer-centric B2B marketing strategy that enhances relationships and drives business growth. Click below to read the post and learn how to transform the way you connect with your audience today! 🔗 https://lnkd.in/eTUgSF_P #B2BMarketing #CustomerCentric #MarketingStrategy #BusinessGrowth #DigitalMarketing #MarketingTips

Crafting precision in B2B narratives, Revvknew Media excels in Account-Based Marketing mastery.  No clichés, just impactful connections. Tailoring strategies for high-value prospects, we redefine success and amplify your brand authentically. Join us for a transformative journey where strategy meets engagement. At Revvknew Media, we go beyond the conventional, delivering measurable results with every campaign. Our approach? Strategic, genuine, and focused on your unique story. Let's reshape your B2B approach together. Connect with Revvknew Media for a partnership that transcends the ordinary.  #revvknewmedia #abm #b2bmarketing #strategicimpact #revvknew #revvknewtech #thinkrevvknew #teamrevvknew