Infront Lab’s Post

Flipping the switch. 💡 Holistic Approach ON. It's not just about visible exposure anymore. It’s about audible echoes and legible impressions across OTT, TV, social media and streams. It's time for a holistic sponsorship analytics approach to understand the full impact and potential of your brand's presence. Interested to know more? 👉 https://lnkd.in/eGgeqyJw #SponsorshipSuccess #MeasurableFact #Sportsbusiness #Sportsmarketing #Sponsorship #Analytics

Connect, share, belong. Sportradar’s Virtual Stadium is helping operators create an increasingly social betting experience.    This feature-rich social engagement tool allows bettors to connect with others and share the live sports experience by participating in friendly conversation, keeping them engrossed in the action, increasing their dwell time, and giving them a reason to return.    Available for every match in every sport, and further enhancing streaming and live match trackers, Virtual Stadium elevates bettors’ in-play betting experience.    Discover how you can engage your audience and build an active, engaged community: https://lnkd.in/giSs2P2r #SportsBetting #SportsTech #FanEngagement

DID YOU KNOW? 🤔 Despite the feeling that bookmakers dominate TV, a survey by Tunad, a platform specialising in monitoring advertising campaigns, revealed that only 2.9% of ads on Brazilian free-to-air channels are for sports betting, with the peak in April during the start of the Brazilian Championship. In the other months, the percentage was no more than 2.7 per cent. During sporting events, the influence of bets increases significantly, reaching 20 per cent of breaks in May. This shows a clear strategy of targeting the moments when consumers are most interested. 🎯 #igaming #bet #sportsbetting #superafiliados

Today, sports fans seek personalization, storytelling, and immediacy, reshaping how sportsbooks need to approach their marketing. Stay ahead of the curve with the best acquisition partner in the game: Sportradar ad:s. Fueled by unique Sportradar data, proprietary adtech and dynamic personalization, ad:s lets you acquire modern betting and gaming audiences with unrivalled efficiency. To learn more about ad:s marketing services, meet us at #ICELONDON2024! Book your meeting here ➡️ https://ow.ly/rQcr50QxVKU #SportradarAtICE #Sportradar ICE365

Think you've got your iGaming playbook all figured out? 🏎️Gear up because GR8 Tech's Head of Sports Product is about to reveal the misconceptions steering you in the wrong direction. In our latest video, discover why targeting experienced iGaming bettors might be hitting a dead-end for your platform's growth. Execute a strategic regroup with GR8 Tech pitcrew: https://lnkd.in/dCxj6PyX #iGamingBusiness #Sportsbook #SportsBettingSoftware #ICELondon2024 #iGaming

With the Summer of Sport just around the corner, we've been digging into the sports streaming market to understand this year’s biggest subscription trends. 🏈 The sports streaming space is booming. But there are challenges ahead. Here's the highlights: • Sporting events remain some of the most popular (and profitable) content in the world. • Sports fans hold more subscriptions and spend more than the average viewer. • But fans are struggling to navigate multiple platforms and manage multiple bills. A third are jumping between subscriptions — constantly pausing and restarting, while over half (!) are streaming illegally via pirate sites. Sports fans want choice. They’re absolutely willing to pay for the content they’re interested in, and they don’t care where it comes from. But sports fans need it to be much much simpler — with easy billing and control of subscriptions, and the ability to build their own bundles. For all the insights, download our new Going for Gold 🥇 research report https://lnkd.in/e4ZAny_Z #SportsStreaming #SportsVOD #SubscriptionEconomy

Is it too early to talk about the Olympics? Probably Should you start strategizing your ad campaigns? Absolutely! A large number of viewers are expected to tune into the Olympic games on their CTV this summer. And with ad spots being already sold out, what can advertisers do? Find out in our latest article - https://lnkd.in/gm7McUwy #olympics #olympics2024 #ctv #ctvadvertising #mediasmart

TV industry faces content stagnation and subscriber decline. eCLUTCH disrupts with tailored esports package, attracting new audiences and connecting operators to quality content. Discover more ➡️ https://lnkd.in/dqnsUDJQ

Here are six key strategies to elevate your esports brand online: establish a dedicated website, leverage streaming platforms, dominate social media, form strategic sponsorships, create compelling content, and engage with the community. Ready to tap into this rapidly growing market? Start implementing these strategies today: https://lnkd.in/dBFw5V3b. #Esports #DigitalMarketing

TV industry faces content stagnation and subscriber decline. eCLUTCH disrupts with tailored esports package, attracting new audiences and connecting operators to quality content. Plug & play solution without extra costs, addressing market challenges effectively. Discover more and get started ➡️ https://lnkd.in/djQsbQc8