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LIV Golf has recently taken a significant step forward by securing its first major TV deals, marking a significant milestone for the new tour. This strategic move positions them strongly on the global golf stage and provides them with the opportunity to reach a broader audience through various TV platforms. Simultaneously, the PGA TOUR and DP World Tour have intensified their efforts to compete and maintain their positions as leaders in the golf world. By constantly evolving their events and adapting to changes in the industry, they aim to retain and attract new fans. The ongoing efforts of these major players in the golf sphere create an exciting dynamic within the industry. Notably, this development has also strengthened the position of players in the golf landscape. As the competition between these entities heats up, players may find themselves in a more advantageous position, with increased opportunities and support in the ever-evolving world of professional golf. #sportbusiness #golf

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