Inizio Evoke’s Post

Read in Pharmafirst magazine

🌟 Reflecting on a Year of Industry Insights! 🚀 It's a joy to celebrate the success of our engaging video discussions exploring the intricacies of the pharmaceutical and cannabis sectors. 💼🌿 A heartfelt thank you to all who have been a part of this journey – your passion and expertise have been the driving force behind the success of these discussions. 🙏 These virtual gatherings have been a testament to the power of collaborative learning and shared insights. Our diverse panel of experts brought forth a mosaic of perspectives, delving into the nuances that define the ever-evolving landscapes of pharmaceuticals and cannabis. From regulatory landscapes to groundbreaking innovations, our discussions have been a melting pot of ideas and experiences. The active participation and enthusiasm from all contributors have not only fueled these conversations but have also underscored the richness of our industry knowledge. Together, we navigated through the challenges, celebrated successes, and embraced the dynamic nature of our fields. 🎉💊 Your commitment to staying informed and engaged has not only enhanced our collective understanding but has also solidified our position as influencers in these industries. Moving forward, let's carry forward this spirit of exploration, collaboration, and shared growth. Here's to another year of pushing boundaries, fostering innovation, and making impactful strides in the pharmaceutical and cannabis realms! 🌐✨ #IndustryDialogue #PharmaCannInsights #YearInReview #CollaborativeLearning #InnovationJourney #Gratitude #NextChapter 🥂 Dan Berman Marshall Ogen Rica Askew Beth Holt Kim Christmas Erika Sinner Bernadette Tosti Sonja Foster-Storch Rahul Mahadevan Lori Abrams Kieve Huffman leah heise Alexandra Ruby Rebecca Abraham RN, BSN George Jage Wendy Campbell Jon Nelson Stacey Udell Matha Figaro

Let's look back to the remarkable achievements of the Prix Galien 2023 USA winners. 🏆 Let's take a trip down memory lane and remember the extraordinary innovations that continue to shape the landscape of healthcare. To Bristol Myers Squibb, Eli Lilly and Company, Boehringer Ingelheim, CSL / uniQure, Guardant Health, Medable, Inc, Villgro Africa, GrayMatters Health, and Volta Medical: Your contributions have left an indelible mark on the world of healthcare. Your vision, dedication, and unwavering commitment to excellence have inspired us all. As we reflect on this special moment, we're reminded of the boundless potential of human ingenuity and the power of innovation to transform lives. Here's to the enduring legacy of the Prix Galien winners and the hope they continue to bring to patients worldwide. Join us in honoring these visionary leaders and innovators as we look back on a year filled with groundbreaking achievements. #throwbackthursday #PrixGalien #healthcareinnovation #medicalresearch #pharmaceuticalindustry #biotechnology

Heading to the Poconos next week for MediaPost's #Pharma & Health Brand Insider Summit? 👀 Be sure to meet up with my colleagues, Brad Gabelmann and Rick Granato, to learn how AudienceXpress's advanced audience targeting empowers pharma brands to convert customers! 🎯 #MediaPostInsiderSummits

Save the date - this is going to be a great webinar. If you can't make it, let me know and I will send you a summary.

This is going to be a great way to get started in 2024! Discussing ways to compete for customer value in healthcare, with a stellar set of panelists discussing this key topic as pharma continues to transform to serve evolving healthcare systems and needs.

In a landscape of soaring healthcare costs, it's becoming increasingly important for Life Science companies to create greater value. Based on our White Paper, on 25th Jan we're hosting a webinar on with industry experts to explore the key themes and practical steps. See details below!

When Daniel Baker opened Reuters Events Pharma Europe 2024 last Tuesday morning he kicked things off with an audience poll. “What matters most?” Unsurprisingly the top choice was patients. That’s a good thing as they have to be our industry’s North Star. But guess what the bottom choice was? Improving accessibility and affordability. Maybe people saw that as the same thing as patient-centred solutions. Maybe they didn’t want to split the vote as they saw the real-time polling evolve. Or maybe they don’t think that pharma plays a key role in everyone’s health, just those that align with our short term interests. That the opening address from Stefan Oelrich of Bayer spoke passionately for the value our industry delivered to society during the Covid pandemic felt at odds with the seeming dismissal of our wider responsibilities - especially the world’s poor. Yes, we need revenue to invest in discovery and profit to encourage innovation, and that extends to how we scale production and improve efficiency. But I would have hoped we would have put the goal of helping all patients at the top of that list (or at least not at the bottom).

🔔 Mark your calendars! 🔔 NEW WEBINAR: Competing Through ‘Customer’ Value: 5 Concrete Steps Towards an Exciting New Era for Life Science 📅 Date: 25th January 2024 ⏰ Time: 12:00 to 13:00 GMT In today's rapidly evolving healthcare landscape, Life Science organisations are seeking innovative ways to create a better return on investment for healthcare. PEN’s own Managing Director, Mike Bellis CCXP, will be joined by a panel of industry experts, including Florent Edouard, SVP, Global Head of Commercial Excellence at Grünenthal Group, Chris Bidad, Head of Access Strategy & Payer Policy, AstraZeneca, and Matthew Salzmann, UK Country Manager, Viatris and Vice Chair of British Generic Manufacturers Association (BGMA) at our upcoming webinar. They’ll be exploring the key themes from our latest whitepaper, ‘Competing Through Customer Value: 5 Concrete Steps Towards an Exciting New Era for Life Science.’ Gain insightful perspectives on the relationship between customer and business value in Life Science, the critical business challenges to overcome and discover real-world application strategies to drive value at the organisational level. Don't miss out on this opportunity to enhance your understanding of the changing dynamics in Life Science. Register now to secure your spot below ⬇️ https://lnkd.in/efbbT4cM #LifeSciences #Pharma #Consultancy #Specialist #Independent #Change #BusinessChange

Register to this upcoming webinar to learn more about how customer and business value go hand in hand and what Life Science companies can do to make healthcare more sustainable.