Engaging payers in today’s crowded oncology sector can feel complex. Learn how our payer omnichannel approach can simplify your marketing strategies to reach payers more effectively: https://bit.ly/3WlEBDt #Omnichannel #PayerCommunication #Oncology #MarketAccess #InizioEvokeAccess
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This article by Will Reese highlights four strategies to enhance precision in oncology omnichannel experiences. These strategies include leveraging data insights to personalize communication, integrating digital tools for seamless patient support, optimizing content for relevance and impact, and prioritizing patient-centricity in all initiatives. I found the hyperlocal observation particularly insightful, given the differences in patient experience from urban to rural environments. https://lnkd.in/gWyEDgp7 By implementing these approaches, oncology professionals can tailor their interactions with patients, leading to improved outcomes and experiences throughout their journey. Read the full article at https://lnkd.in/gneUW-A3 #oncology #omnichannel #patientcare
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We had an incredible time at Pharmaceutical Management Science Association (PMSA) presenting "Unraveling the Matrix of Omnichannel Consumer Engagement," with OptimizeRx's Karin Hayes and other industry experts. It was a great discussion as we delved into the complexities of #omnichannel consumer engagement, focused on the pivotal role of #machinelearning, and highlighted how to develop and test predictive models through a joint case study. Check out our recent blog post for a recap of the presentation insights, and how to effectively and responsibly implement #AI in pharma marketing. https://bit.ly/3QVCmVy
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See the case study that won best presentation at PMSA this year. Join us next week to learn from omnichannel experts Amish Dhanani, Sonam Dubey and David Laros on how an oncology biotech company used the confluence of people, process and technology to implement a customer-centric omnichannel launch that drove significant HCP engagement and market traction. #omnichannel #customerexperience https://ow.ly/zgW650Slaso
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All top pharmacos have made much needed investments into strategy, org design, operations, tooling, data engineering and advanced analytics for manifesting the holy grail for HCP activation: "Omnichannel Engagement". Yet in 2024, HCP activation continues to be one of the top GTM areas of focus across therapy areas for all of them. From every vantage point, elevation of HCP engagement for impactful clinical and patient outcomes is the need driving this continued focus. #HCPActivation #Omnichannel
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>NEXT Recommends - Whitepaper by STEM> Check out the latest whitepaper from STEM: "Quantifying MSL Value and Impact: The Evolution of the Medical Science Liaison Role", where they discuss how adopting a strategic plan with clear ASMART objectives aligned with the overall commercial strategies will foster a collective understanding of MSL value. Grab your free copy here - https://lnkd.in/dkitA_qf Inizio Advisory #digitaltransformation #nextpharmasummit #pharmamarketing #pharma #omnichannel #customercentricity #whitepaper
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Pharma is changing. Are you ready for a change? It's time to face the facts – traditional approaches just don’t cut it anymore. Enter Media-Soft's Omnichannel CRM Suite, where we revolutionize Pharma Commercial and Medical Affairs! Book a demo with us and learn more - www.media-soft.info #pharmacrm #mediasoft #digitaltransformation #generativeAI #omnichannel #pharma
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The #pharma brand launch environment has shifted significantly in the past few years, leading #omnichannel promotion to become more critical. As the #healthcare ecosystem settles into a new equilibrium, the definition of success has shifted. Join #IQVIA experts, Nadine Vangelov, DanielLuft, and Matthew Smith, to learn more: https://bit.ly/47i6no6
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Invest in content!
A Trilations analysis on +30k Pharma-HCP interactions emphasizes that high-quality content is a key driver of Customer Experience. In our upcoming webinar (May 16th, 10 am EST/4 pm CET) the panel will discuss amongst others what is deemed relevant and compelling content by HCPs, and how generate it. Register now: https://loom.ly/jmRehbw #omnichannelengagement #pharmacommunication #customerexperience #trilations #customerengagement #omnichannel #pharma
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Do you want to unlock the Future of #Omnichannel Engagement with Unified Customer Experience (UCX)? Join the revolution in enhancing HCPs' experience with cutting-edge strategies. Dive into our latest article to discover how both emerging and established pharmaceutical firms are embracing UCX to elevate customer engagement: https://bit.ly/3vG5g4V #Asentechllc #Lifesciences #Pharma #Customerexperience
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Do you know which HCPs are the most important for your brand? Our newest innovation, Swoop PLD Pro, scores HCPs based on their prescribing behaviors, patient attributes, brand interactions, and influence to create a holistic view of each prescriber. Discover how Swoop is reimagining #HCP marketing https://lnkd.in/eNiNurBS #SwoopTransformsOmnichannel
Swoop PLD Pro Reporting
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