▶️ Are you making the most of your customer data? We welcomed Jun Rong Lum and Blake Rowley from Segment into the office to chat with the team about Segment’s Customer Data Platform (CDP). This educational session provided valuable insight into how Segment makes sense of data so we can deliver maximum value for our clients. This platform enables us to: ▪️ Capture and centralise data from every customer interaction ▪️ Build and manage customer profiles and audiences ▪️ Unlock personalised experiences that increase conversion We’re really excited to strengthen our partnership with Segment and work together to drive data-driven innovation for our clients. #CustomerDataPlatform #CDP #MarTech #CustomerInsights
Always a pleasure Ben Howden! Great to see such active engagement from the Inlight team - here's to growing the partnership together 💪🏼
This was a great session! Excited to build on the partnership and drive more value for our clients 🚀
Staff Solution Engineer (L5), MBA
1wLooking forward to working closely with the Inlight team! Thank you for having us