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How media works

How media works

Patreon’s CEO, Jack Conte, gave this amazing talk at SXSW that everyone in Content Marketing should watch: https://lnkd.in/eibAtbF7 In it he talks about the shift we’re all experiencing right now from an internet of communities to an aggressive attention economy. I think there are lessons in here for anyone hoping to build a business online - whether you’re a creator, a content marketer, or simply a business owner trying to carve out a niche. Like Jack, I believe that the Follow is a profound and significant part of internet culture and the last 20 years have had a massive impact on the creative class and our ability to make a living from our work. And like Jack, I’m afraid of losing it. TikTok ushered in a new attention economy entirely powered by algorithmic discovery. It’s amazing for reach but it has been HORRIBLE for community building and monetization. However - new platforms are emerging and creating stronger and more resilient business models for creatives of all types. Platforms like Patreon , Substack , Gumroad , and Kajabi are trying to make it easier to build a community of “true fans” around creators and build that essential (and monetizable) connective tissue back into the internet. Whether you’re a marketer, writer, video creator, musician, or entrepreneur— you should pay attention to this shift.

Unleashing the potential of social media to empower change! 🚀✨ Join us on a journey of harnessing the power of connectivity and community. At Alpha CRTV, we believe in the transformative impact of social media – a force for good, innovation, and inspiration. 🌐 💡 Dive into a world where every post has the power to spark conversations, drive positive change, and create meaningful connections. 🤝 Embrace the digital revolution with us and let's amplify our voices together! #AlphaCRTV #SocialMediaRevolution #EmpowerChange #DigitalTransformation

More days like these! Working alongside a team to identify things like cultural values as well as creating a strategic approach for growth. It may seem that not much can come out of locking yourself away for four hours, but we covered a lot of ground on things like: Tone of Voice - internal and external Business Culture Key partnerships Key marketing channels and where not to spend time / money. Short term decision making vs longer term objectives. All this culminates in an a key direction to move forward and make decisions around. No one is under the impression it’s going to revolutionise what exists, but sometimes just airing stuff and understanding what is marketable and what not to spend time on is so important. Thanks to decodifi Charlie Bartle and George Thwaytes for being open to ideas and honest about the business direction. Brand Ambition - Excite. Ignite. Explode. Patrick Hetherington Anna Kerslake

LIBERTIFY is changing the way we read long documents. We create unique experiences thanks to our AIRM platform allowing to engage your audience and boost your revenues

What’s trending? More like, what’s disrupting! Love Island drama? 🍵 Cucumbers on TikTok? 🥒 Whatever’s hot right now, we’re not just riding the wave—we’re making waves. At The Disrupt Agency, we don’t just keep up with the trends, we flip them on their head and create something extraordinary. If you’re looking to break the internet, make your brand the talk of the town, and disrupt the norm—let’s talk. Trends come and go, but true disruption? That leaves a mark. Let’s redefine what’s trending. 🚀 #WhatsTrending #DisruptiveMarketing #TDA #CreativeStrategy #BreakingTheInternet

Ever wondered how you could play a pivotal role in shaping the future of media? 🌐✨ Here's your golden opportunity! The media landscape is on the cusp of transformation, embracing a model that prioritizes transparency, decentralization, and community participation. This isn't just another iteration; it's a revolution. 🚀 As we stand at this crossroads, the question isn't if the change will happen, but who will be the architects of this new era. The answer? It could be you. We're inviting curious minds, visionary creators, and anyone passionate about the future of media to join us in this journey. Early signups for beta access to our new model are now open - an opportunity to not just witness, but actively shape what comes next. What makes this different? It's not just about consuming content; it's about being part of creating a narrative that is diverse, inclusive, and profoundly impactful. Your voice matters more than ever before. This is more than an invitation; it's a call to action for those ready to leave their mark on the media world. Are you ready to step into a realm where your contributions define the future? Don't let this moment pass you by. Engage with us, share your insights, and become a cornerstone of a movement that redefines media as we know it. Here’s to creating something groundbreaking together. 🌟🔍 #FutureOfMedia #Innovation #CommunityDriven #BetaAccess

🚀 "Sometimes, one question is more dangerous than a thousand answers." This profound thought challenges us to re-examine our assumptions and inspire innovation. In today's digital landscape, the pressing question is: How can modern media convert the consumer (who is simultaneously the product) from being a passive receiver of content to an active participant? #MediaInnovation #DigitalTransformation #ActiveEngagement #ConsumerEmpowerment #FutureOfMedia

Power of media