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With innovation, companies often favor incremental improvements. Automating processes might increase efficiency but could also miss a more significant opportunity. Sometimes, companies can employ technology to change their business model. Peter Thiel defines one impactful, often underestimated form of innovation known as complex coordination. QuickFi enables banks and global OEMs to immediately adopt a new embedded finance (borrower self-service) business model in the $1.1 trillion per year U.S. business equipment financing and leasing market.

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