Innovid’s Post

Digital video ad spend is becoming increasingly performance-driven, with business outcomes like sales, store visits, and leads now the most crucial KPIs for measuring success. Video content, once primarily for top-of-funnel marketing, is now essential for both upper and lower funnel campaigns. Programmatic transactions dominate CTV spending due to easier campaign optimization, better ROI, and greater scale. #CTV #AdSpend #Advertising #Television

The planning & craftsmanship that go into producing VIDEO & CTV ads can either generate genuine excitement or fade away as irrelevant background noise. Here are 6 principles to follow. #VideoMarketing https://lnkd.in/gff_YYzH

Dive into the latest insights from Innovid's CTV Advertising Insights Report 2024! Short and sweet wins the race, as shorter video ads boast higher completion rates across devices. Whether you're on desktop or mobile, the sweet spot for ad duration falls between 15 to 30 seconds, with shorter ads of 10 seconds or less also proving effective. With CTV devices leading the charge, it's clear that engaging, concise content captures viewer attention. Plus, interactive ad formats steal the show, driving up engagement rates across the board!.

Folks, if you're tired of CTV ads that bore you to tears, meet Aperture—Origin's latest creation that's set to make your ads pop, lock, and drop right into viewers' laps. Imagine this: your ad isn't just a static nuisance; it’s a dynamic, data-driven wizard that knows exactly what to say and when to say it. We're talking real-time updates that could tell you about last-minute travel deals because it knows you've been Googling "cheap flights to Miami." Aperture isn't just another gimmick; it's a no-code, brainy masterpiece that's ready to transform your CTV ad game without making you feel like you need a computer science degree. But wait, there's more. The real maestro behind this magic, Fred Godfrey, didn't stop at making your ads dance. Aperture is here to turn passive viewers into active participants. Think local weather updates for your next vacation ad, daily deals for your favorite retail therapy, or even countdowns to the hottest new shows. This isn't just innovation; it's a revolution in #CTV advertising, turning every ad into a personalized experience. Now, let’s talk competition because Aperture isn’t the only player on the field. GumGum is flexing with new patents on dynamic overlay ad-insertion tech, making their ads smarter and less skippable. Phil Schraeder's crew knows how to keep Gen Z glued to the screen with seamless, engaging ads. Vevo and TripleLift are also in the game, rolling out dynamic overlays for music videos that blend so smoothly, you won't even realize they're ads. Innovid is another heavyweight, pushing the boundaries of personalization and real-time analytics to keep viewers hooked. https://lnkd.in/eZAaqZPq

🎉A big shoutout to ADWEEK for featuring one of our Grapes, Jon Gross, in their latest article on CTV advertising! Interactive ads are transforming TV from a passive experience into a dynamic one, where brands can truly engage with their audiences. Every click, scroll, and game played is a goldmine of data that sharpens our strategies and strengthens brand recall. Jon, our Senior Director of Media Trading, also expanded on his thoughts for us: "In a space that’s seen little innovation for decades, interactive CTV ads bring a unique approach by disrupting the norm and cutting through the clutter. While not every viewer may make a purchase directly within the ad, interactive ads maintain the core message of traditional commercials, now enhanced with an engaging interactive layer. Television has long been proven to boost purchase intent, and CTV, with its diverse formats, continues this powerful trend." What’s your opinion on interactive CTV ads? Comment below or talk to one of our experts if you’d like to learn more! #CTVAdvertising #InteractiveAds #AdTech #DigitalMarketing

🚀💡 Shifting Perspectives in Video Advertising: Attention Matters! 💡🚀 In a landscape where viewability alone isn't cutting it anymore, it's time for a paradigm shift. Here are three key takeaways from the latest insights for all video ad investors: 1️⃣ Shift from Viewability to Attention: Advertisers are now prioritizing capturing viewers' attention rather than mere exposure. Why? Because attention leads to better brand recall and ultimately drives sales. 2️⃣ Natural Breaks in Content: Like TV ads, finding natural pauses in mobile content (think mobile games) creates a win-win for consumers, publishers, and advertisers. No interruptions, just seamless integration. 3️⃣ Cooperative Wins: Placing ads during these natural breaks benefits everyone involved. Rewarded Video ads in mobile games, for instance, engage users far more effectively than traditional social media ads. It's time to rethink our strategies and embrace the power of attention in mobile gaming video advertising! 💥💼 🚀 #Admazing #MobileGamingAdvertising #VideoAdvertising #AttentionMatters #MarketingInsights #DigitalStrategy #Innovation #ViewabilityVsAttention 📊📈 https://lnkd.in/e2b8uShh

 Interactive CTV Ads: Boosting Engagement but Falling Short on Purchases? Let's Dive In! As the shift towards Connected TV (CTV) continues, brands are tapping into the power of interactive CTV ads to engage viewers in more meaningful ways. These ads are breaking the mold of traditional TV advertising by offering viewers a chance to participate—whether it's through clickable content, polls, or even shoppable features. What’s the buzz? 📈 Increased Engagement: Interactive CTV ads are showing impressive engagement rates. Viewers are more likely to interact with content that feels personalized and engaging. This is a win for brand awareness and fostering a deeper connection with audiences. 💡 But Here’s the Catch: While engagement is up, the conversion rates, particularly in direct purchases, aren’t keeping pace. Many brands are noticing that while viewers are interacting, they’re not necessarily making purchases directly from these ads. Why the gap? 1️⃣ Complex Purchase Journeys: Viewers might be interested but prefer purchasing through traditional online channels or later on, which means direct conversions might not be the best metric to measure success. 2️⃣ Experience Over Transaction: CTV ads are often more about storytelling and brand experience rather than immediate sales. The focus is on creating memorable interactions that could lead to future purchases. What’s Next? Brands might need to rethink how they measure the success of interactive CTV ads. Instead of focusing solely on direct purchases, metrics like brand recall, viewer sentiment, and long-term customer engagement could provide a clearer picture of these ads' impact. 🔍 Over to You: Have you experimented with interactive CTV ads? What metrics are you finding most valuable? Let’s discuss the evolving landscape of CTV advertising! #DigitalMarketing #CTV #Advertising #BrandEngagement #MarketingStrategy #ConnectedTV #InnovationInAds

WHAT KINDS OF TRENDS ARE WE SEEING WITH VIDEO AD SPEND? The Interactive Advertising Bureau (IAB) released its “2024 Digital Video Ad Spend & Strategy Report” recently. It’s packed with plenty of facts and stats. According to the report, overall digital video ad spend is expected to increase 16% year-over-year. That’s almost 80% faster than ad spend on all media. In the U.S., digital video ad revenues will hit $63 billion this year. Also, over the past 4 years, the share of ad spend shifted by almost 20% from linear TV to digital video. And digital video is now 52% of total market share in the U.S. “Among the largest ad spenders, CTV (69%) and social video (70%) are considered ‘must buys’ because of their ability to deliver both scale for branding at the top of the funnel and performance outcomes at the bottom of the funnel,” said Chris Bruderle, VP of Industry Insights and Content Strategy at IAB.

Some extremely useful, specific, and practical advice on monetising video inventory. As video ads can be the most valuable ad space available, you should probably take a look. https://lnkd.in/eeftweFz

Screen time is the prime time! In the dynamic advertising landscape, the future is undeniably digital, centered on screens. Projections soar, with digital video ads set to dominate, reaching a staggering $63 billion in 2024, a 16% year-over-year increase, outpacing total media growth by nearly 80%. Social video platforms lead the charge, expecting a robust 20% year-over-year increase to $23.4 billion, while Connected TV (CTV) anticipates hitting $22.7 billion, a 12% surge. What propels this rise? Video ad’s unparalleled engagement and effectiveness. They enable brands to forge deeper connections, leveraging visual storytelling and immersive experiences. In essence, the future of advertising isn't just digital - it's vividly on-screen. It captivates audiences, reshaping how brands communicate and engage in the evolving digital landscape. Screen time isn't just a trend; it's the pulse of modern advertising, driving innovation and transforming consumer experiences. Source: https://lnkd.in/d5niFZSj #DidYouKnow #MarketingAgency #DigitalMarketing #PaidMarketing #SocialMediaMarketing #SocialMediaStrategy #DroolMonkey