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When it comes to executing elaborate, in-person events, companies often have two options: hire an event agency or look to an experiential agency. But these two types of agencies have distinct specialties and strengths, making them particularly strongly suited for certain kinds of events but not so great for others... Dive deeper: https://lnkd.in/gbcWeitp

As I prepare for another Cannes Lions International Festival of Creativity, I am filled with anticipation and excitement. If not for the pandemic pause, this would be my 25th year attending this incredible event. Like all of you, I am so happy the festival is back and bigger and better than ever, and I can’t wait to hear from some of the industry’s sharpest minds and most creative thinkers this week. Cannes is the perfect place to see everyone and do everything, all at once. From servicing DiGennaro Communications’s global roster of leading brands. publishers, platforms and agencies to swapping ideas with journalists and industry peers, it is a hub where connections are made and ideas come to life. With so many of our clients and other friends on the ground, Cannes is that rare chance to engage face-to-face—and the collective power of the guests at Cannes, like at the annual POSSIBLE conference this past April in Miami, means lots of opportunities for deal-making. If you’re feeling a little overwhelmed about it all (and who isn’t?), here are a few tips I’ve come to find useful over the years: 1) Survey the Croisette Early. Do a dry run before it gets too crowded. Check out all the activations and set-ups. This year will bring some changes due to construction, so it’s essential to stay updated. 2) It’s All About Logistics. Cannes is a very walkable city, but staying on top of all the where’s and when’s will save you a lot of time and hassle. 3) Go Off the Beaten Path. While everyone at Cannes seems to compete for the same five restaurants, I encourage you to be adventurous. The side streets offer fantastic dining options—after all, you can never go wrong with frites, profiteroles and, of course, rosé! 4) Be Prepared. You never know whom you’ll run into or find yourself sitting by. While old-school business cards might seem a relic of the past, they still do the trick when it comes to rapid-fire networking. 5) Embrace Spontaneity. While it’s tempting to overcommit, the most magical moments very often come from simply bumping into people. Be sure to leave space in your calendar for those spontaneous opportunities. This is shaping up to be the biggest Cannes Lions ever. If you can’t make it, be sure to follow #TeamDGC’s live coverage on Instagram and Twitter, Inc. X, and daily recaps of all the highlights here on LinkedIn. And if you are going to be on the ground, I look forward to seeing you there. Bon semaine! #CannesLions2024 #Innovation #Creativity #Marketing #Advertising #Media #Tech #Brands #TeamDGC #DGCannes2024

Garrett Dale, co-founder & partnerships officer, Kepler Group (an Atrium PR client): “Anybody can spend the money to participate in Cannes, but it is important to take time beforehand to schedule relevant meetings, with clear goals in mind, to get the strongest ROI. Connect with people you normally do not see in person, and leave time open without meetings to mingle casually in relevant places – some interesting ‘chance’ meetings can be fruitful, but don’t force it. The investment and effort don’t end when the festival concludes; the benefit is in building relationships and connections that last. Remember, not every meeting or serendipitous encounter has to end in an immediate deal – you’re there to build your company’s brand (and your own) over time.” https://lnkd.in/eKGGYuxa

Do you want to learn how to stage a successful awards? 🏆 Here is a great article written by industry-expert Charlotte Mann, which provides powerful takeaways that will help you get the most out of your #Awards programme, such as: the importance of carefully choosing the right suppliers and venue, making sure you have a clear purpose for your awards, thinking longer term and creating a profitable model, and much more! 🤩 #AwardsManagement #Events #EventsManagement

💯 Some planners book venues. I book results. Some planners focus on securing venues and logistics. I focus on creating unforgettable experiences that drive measurable results for my clients. Every detail I plan has a purpose, every event has a strategy, and every interaction has an impact. While others check boxes, I check outcomes—because my events aren’t just gatherings, they’re catalysts for growth, brand elevation, and meaningful connections.

Transforming Events into Artful Experiences At AMHC, we redefine what it means to host an event. For us, events are not mere calendar entries—they are artfully crafted experiences designed to resonate deeply with attendees. By capturing the essence of each client's brand, we create events that not only meet but exceed expectations. From corporate conferences and elegant galas to unique gatherings like golf outings and wine tastings, we meticulously tailor each event to reflect our clients' distinctive needs. Our approach combines innovation with creativity to deliver memorable experiences that engage, inspire, and accelerate growth. The power of a well-executed event lies in its ability to amplify your mission and elevate your brand. By focusing on the nuances that make each event unique, we ensure that every detail contributes to a cohesive and impactful experience. In a landscape where standing out is key, our commitment to designing exceptional events positions our clients for success and leaves a lasting impression on their audiences. What’s the most memorable event you’ve attended, and what made it stand out to you? #creative #events #brandexperience #eventstrategy #strategy #branding #clients

Choosing the right venue is like picking the perfect outfit for an event—make sure it fits, reflects your style, and won’t leave you with any embarrassing wardrobe malfunctions! 👗 With that in mind, I thought you might find our latest article interesting. It explores how the right venue can amplify your brand’s message and create a memorable event experience.

Sell your venue around the clock. Tips from experts in hospitality, retail, and (spoiler) sports venues on this free, live webinar next week. #hospitalitysales #retail #sportsmarketing #eventplanner #virtualtour

Unlock the World with Site Search & Select! Planning an event can be daunting, but finding the perfect venue doesn't have to be. At Site Search & Select, we specialize in global venue sourcing, ensuring that your event stands out no matter where it is held. Our team of experts leverages years of experience and a vast network of connections to find venues that perfectly match your needs and budget. From bustling city centers to serene countryside retreats, we have the resources to make your event unforgettable. Why Choose Us? 1) Comprehensive Research: We provide detailed, side-by-side comparisons of venues, including pricing, features, and special offers. 2)Negotiation Power: Our strong supplier relationships help secure favorable rates and terms. 3)Risk Mitigation: We handle all aspects of the contract, including cancellation and attrition penalties, to protect your investment. Let us take the stress out of venue sourcing so you can focus on creating a memorable event. Contact us today to get started! #VenueSourcing #GlobalEvents #EventPlanning #SiteSearchSelect #CorporateEvents

When you've had such great training and inspiring mentors throughout your career, you know what is possible with the right leadership... I have been extremely lucky to have seen good leadership in action and the right training paying off with staff working as a team leaving extremely happy customers and clients. However, since going solo and, acting as an agent for my event clients, such as venue finding and managing events, there has been a real variety of service levels. Because of this, I started offering 𝗘𝘃𝗲𝗻𝘁 𝗧𝗿𝗮𝗶𝗻𝗶𝗻𝗴 support to venue teams over the past couple of years. The smallest thing can put people off confirming with you and here are some examples of feedback I've recieved: 👉 Slow response to phone calls and emails. 👉 Incorrect name or spelling of name when it's already spelt in email addresses, and email signature. 👉 Other large events happening the same day (internal or external). Yes, I prioritise emails and while I was taught to reply to emails within 3 hours, I think 24hours is more realistic in the real world. It will show your client how important you think their business is to you. If you can't spell their name correctly or if you get bookings mixed up, it will make them doubt your attention to detail and wonder what else could go wrong. As for other events happening the same day, how will you prepare to manage your clients smaller event and give them the same attention and dedication? Has the client had to ask or have your reassured them so they don't have to worry? You might not be able to stop other events happening at your venue onsite, but if you're aware of external events happening such as marathons or festivals that will affect your client and their travels, then be on top of this. ⭐️ Provide alternative routes ⭐️ Highlight busy times ⭐️ Ensure you have done everything in your power to make your clients customer journey as seamless as possible. This is just a small snippet of things I get into with teams and can even create bespoke training packages should there be something you'd like to focus on. Have you ever been put off by something that was done/said/happened? Let me know in the comments below. #Hospitality #EventProfs #Hoteliers 📸 Steven Havers from CorValu Photography 📍 Compton Verney 👥 Hannah Jameson, David G., Helen Davies,