Insight Platforms’ Post

Traditional brand tracking methods are often frustrating for brands due to lack of movement across KPIs and underutilization of data, highlighting the need for a more effective approach like quantilope's AI-driven platform. Check out how it works at quantilope Demo: Brand Health Tracking: Grow with Mental Availability On-demand for free! #marketresearch #brandhealthtracking #brandhealthtracker #mental availability #shareofmind

Understand the importance of mental availability in brand growth and how marketers can have a significant impact on it through advertising and marketing strategies, particularly by focusing on category entry points that trigger consumers to be ready to buy. Watch quantilope Demo: Brand Health Tracking: Grow with Mental Availability now! Free on-demand demo! #marketresearch #brandhealthtracking #brandhealthtracker #mental availability #shareofmind

Essentials of Brand Health Tracking 🌟 Success in today's cutthroat industry depends on keeping a strong brand presence. However, how can you accurately gauge the health of your brand? Consider the following essentials: ✔️Brand Awareness: Assess the degree to which your target market is aware of and can recall your brand. ✔️Brand Equity: Evaluate how much people think highly of your brand. ✔️Customer Sentiment: Keep an eye on evaluations and comments to learn about what customers think. ✔️Market Position: Evaluate how well your brand is performing in comparison to rivals. ✔️Customer Loyalty: Track rates of recurring business and customer retention. It is easier to see chances for improvement and to recognise strengths and shortcomings when these components are monitored. Advent Insight Solutions specializes in thorough brand health monitoring to make sure your company is on the cutting edge. Allow us to assist you in converting data into useful insights and elevate your brand's performance! 🚀 #brandhealth #marketingstrategy #customerloyalty #Advent #businessgrowth

Understanding your brand's health apart from traditional success metrics gives you a more thorough picture of your organization’s perception among consumers and how you stack up against competitors 📈 Read more about #brandhealth tracking and our solutions below⬇️ https://lnkd.in/esx9W7Sq #digitaladvertising #brandhealthtracking #measurement

Connect the dots We have been busy working across multiple categories, helping clients better understand consumer needs drivers, needs links & brand health delivery. Here is a peak at how we connect needs. The Idea Map helps understand how needs relate to one another. This visual is powerful, it'll spell out competing clusters of benefits and find opportunities for differentiation. How well do you know your consumer & category? Drop me a DM to see a case study #innovation #categoryaudit

🌡️ This week, we're going to do an overview of Brand Health Tracking. Why? Because by knowing (and measuring) your brand's health, you'll have insight into how well your business will perform, and how well you'll do against the competition. Good brand health tracking will give you insight into.... ➡️ How well people know your brand ➡️ How relevant your brand is ➡️ How your brand is perceived ➡️ When and why people use your brand Stay tuned this week as we go into what measures to use to determine your brand health, how often you should check in on brand health, and what makes for an unhealthy brand. #branding #brandstrategy #brandhealth #mrx #marketresearch

Elevate Your Health and Beauty Products 🌟 🎥✨ Our latest tip video is live! Dive into quick, actionable strategies for health and beauty product sellers. Discover ways to stand out, build trust, and ace digital marketing in a crowded space. Looking for more insights to boost your brand? Follow me for regular tips and tricks to amplify your health and beauty product marketing game! 💄 #HealthAndBeauty #DigitalMarketing #ProductTips #NewToHealthBeauty #HealthProductSellers #BeautyBrandGrowth

The four main KPIs for brand health tracking are mental market share, mental penetration, network size, and share of mind. These metrics help diagnose the overall mental market share and understand consumer associations with the brand. The mental market share is validated against real-world sales data, allowing actionable insights to be derived. Watch quantilope Demo: Brand Health Tracking: Grow with Mental Availability to see how it works. #marketresearch #brandhealthtracking #brandhealthtracker #mental availability #shareofmind

Establishing a brand positioning that resonates deeply with customers is no easy feat, especially for those handling brands with a rich history spanning decades or even centuries — so where should you begin? Before making any changes, it’s crucial to assess the current health of your brand. Introducing TruthScore – our newly developed brand health assessment tool. TruthScore will provide a comprehensive analysis of your brand and offers customised solutions to enhance your brand’s positioning in the market. Interested in early access? Connect with me for the exclusive link! 🔗 #brand #positioning #brandstrategy

We're talking this week about brand health 🏋️, and some of the key measures of brand health. This leads us to a major question: How often should you measure your brand health? While there is no right or wrong answer, there are several things to consider when making this judgement call. ❓Did you or a competitor just have a major advertising event? ❓Did something really good (or bad) happen that affects your category as a whole? ❓Are you seeing a lot of new brands enter your category? In essence, are major changes happening? If so, that's the time to measure brand health. You need to keep your eye on how these changes are impacting customer sentiment so that you can get one step ahead of them. #branding #brandstrategy #brandhealth #mrx #marketresearch